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Sonani Jewels unveils largest LGD  showroom in the world

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Sonani Jewels has opened what it claims is the largest lab grown diamond showroom in the world. Sonani says its new two-floor showroom, which opened at the JCS Arcade in Surat last Monday is 18,000sq ft.

Sonani Jewels is the retail brand, founded in 2021, of Surat-based Tenth Diamond Planet, which specializes in HPHT lab growns. It was launched as a B2B concern, but is now moving to D2C.

That’s the size of four standard basketball courts, although the company provides no verification that its showroom is the largest, nor does it say who previously held the record.Sonani says it has an inventory of more than 4,000 jewelry designs in daily wear, as well as bridal categories.

Agastya Sonani, director of Sonani, said: “The future of lab-grown diamonds is bright. Their importance in the fashion, luxury, and royal segments is on the rise due to their unique designs and competitive pricing.”

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DiamondBuzz

Richemont and Signet Jewelers Could Join Global Diamond Consortium In Bid For De Beers

Richemont, Signet Would Connect The Consortium To Key Global Growth Vectors Spanning Luxury High Jewelry and Mass-Market Retail.

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The Global Diamond Consortium (GDC)

Richemont and Signet Jewelers are reported to be in talks about joining the Global Diamond Consortium (GDC), the preferred bidder for De Beers according to a Bloomberg News report.

​GDC was selected in July 2026 as one of Anglo American’s preferred bidders for De Beers as part of Anglo American’s ongoing corporate restructuring. 

​The potential inclusion of Richemont—owner of luxury Maisons including Cartier and Van Cleef & Arpels—and Signet Jewelers—the world’s largest retailer of diamond jewelry, operating brands such as Kay Jewelers, Zales, and Jared—would connect the consortium to key global growth vectors spanning luxury high jewelry and mass-market retail. 

​Strengthening the Natural Diamond Ecosystem: Participation by major luxury brands and global retail leaders reinforces commitment across the entire value chain—from responsible mining and manufacturing to consumer engagement. 

​Balanced Governance Structure: Discussions center on potential minority equity positions that would support long-term category growth while maintaining appropriate separation between ownership and commercial strategy.

​Broad Stakeholder Participation: The consortium continues to advance talks with host governments, including discussions with the Government of Botswana regarding a potential increase in its equity share in De Beers from 15% to approximately 25%, alongside participation from private investors and southern African host nations. 

​​Discussions between GDC, Richemont, Signet, and participating government stakeholders remain ongoing. Terms of any potential participation, including the size of equity interests, have not been finalized and remain subject to regulatory approvals and definitive documentation. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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