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Sonani Jewels unveils largest LGD  showroom in the world

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Sonani Jewels has opened what it claims is the largest lab grown diamond showroom in the world. Sonani says its new two-floor showroom, which opened at the JCS Arcade in Surat last Monday is 18,000sq ft.

Sonani Jewels is the retail brand, founded in 2021, of Surat-based Tenth Diamond Planet, which specializes in HPHT lab growns. It was launched as a B2B concern, but is now moving to D2C.

That’s the size of four standard basketball courts, although the company provides no verification that its showroom is the largest, nor does it say who previously held the record.Sonani says it has an inventory of more than 4,000 jewelry designs in daily wear, as well as bridal categories.

Agastya Sonani, director of Sonani, said: “The future of lab-grown diamonds is bright. Their importance in the fashion, luxury, and royal segments is on the rise due to their unique designs and competitive pricing.”

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CVD Synthetic Fashioned To Imitate A Rough Natural Diamond

The Near-Colorless Stone Is Believed To Be The First Time Creators Of A Synthetic Chemical Vapor Deposition (CVD) Diamond Have Shaped It To Resemble A Rough Diamond

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The 6.87-carat near-colorless CVD diamond was shaped to resemble a natural rough octahedral crystal but showed distinct synthetic features under microscopic and spectroscopic analysis.GIA’s tests confirmed the stone’s synthetic origin, noting polishing marks, facet junction roughness, and luminescence patterns inconsistent with natural diamonds.

No evidence currently suggests widespread substitution of synthetics for rough natural diamonds, but existing detection tools could be adapted if such cases increase.

The near-colorless stone is believed to be the first time creators of a synthetic chemical vapor deposition (CVD) diamond have shaped it to resemble a rough diamond, according to an article in the spring issue of the institute’s Gems & Gemology quarterly journal.

Upon investigation with the use of raman spectroscopy, the results confirmed that the material was a diamond, with its near-octahedral shape similar to that of a natural rough crystal. Further analysis showed that it was not a true octahedron, as only one set of opposing faces was parallel. Microscopic observation under differential interference contrast revealed extremely flat faces marked mainly by parallel polishing lines, unlike the growth steps and trigons typically seen on natural octahedral faces. The facet junctions were extremely rough, possibly due to measures taken to improve the color, after which the main faces appear to have been repolished, the institute explained.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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