New Premises
Limelight Diamonds Strengthens Presence in Jaipur with Second Store at Vaishali Nagar
India’s largest lab grown diamond jewellery brand expands further in Rajasthan to meet growing demand for sustainable luxury
Limelight Diamonds, India’s largest lab grown diamond jewellery brand, has launched its second store in Jaipur, further reinforcing its presence in Rajasthan. Following the success of its first store in the city, the new outlet is located at Vaishali Nagar, a prime lifestyle destination. The launch was led by, Karam Chawla, Director, Limelight Diamonds, Regional Partner and the Limelight leadership team.
The new store showcases Limelight’s signature lab grown diamond jewellery collections, ranging from solitaire necklaces, bracelets, rings, to earrings and much more. Each piece is crafted using advanced technology and reflects a blend of modern elegance with sustainability at its core. The store interiors reflect understated luxury, minimalism, and timeless design, offering Jaipur’s customers an elevated and immersive shopping experience.
To celebrate the launch, Limelight is offering an exclusive offer: shop jewellery at last year’s gold rate OR a free gold coin on purchases of Rs.50,000 and above. Offer valid until 2nd October, 2025.
“Jaipur is a city where heritage and modern aspirations coexist, and it continues to inspire our journey,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “With the opening of our second store in Vaishali Nagar, we are deepening our roots in this market and shaping a future where conscious luxury becomes an integral part of Jaipur’s evolving jewellery landscape.”
“Jaipur has always been at the heart of India’s jewellery traditions, and we are proud to be part of its evolving story,” said Karam Chawla, Director, Limelight Diamonds. “With our second store in Vaishali Nagar, we aim to bring Jaipur’s customers not just exquisite designs and contemporary collections, but also strengthen their confidence in trusted services such as buyback and exchange policies. Our endeavour is to make every purchase a meaningful experience, where beauty, responsibility, and transparency come together seamlessly.”
Limelight’s offerings go beyond stunning jewellery, with services like design customisation, lifetime buyback, 100% exchange guarantee, and value-protected jewellery insurance, ensuring long-term trust and value for customers.
The brand continues to expand rapidly across India, now present in 45+ cities with 50+ exclusive brand outlets and 40+ shop-in-shops, spanning locations such as Mumbai, Delhi, Jaipur, Varanasi, Ahmedabad, Hyderabad, Bangalore, Chennai, Vadodara, Rajkot, and more.
Joyalukkas, the world’s favourite jeweller, is expanding its presence in Jayanagar, Bengaluru with the launch of its second showroom in the in the locality. This continued expansion in Bengaluru reflects the brand’s growing commitment to one of India’s most dynamic and discerning jewellery markets.
A Golden Welcome for Jewellery lovers
To mark the opening, Joyalukkas has announced a limited-period inaugural offer of flat 50% off making charges on gold, platinum, silver, precious stone, diamond and uncut diamond jewellery. The offer will be valid until 8th November 2026, giving customers in Jayanagar and across South Bengaluru the chance to explore the new collections at exceptional value.
A Showroom Designed Around the Customer
The new Jayanagar 2nd showroom will also offer an extensive range of jewellery, from timeless traditional designs and elaborate bridal collections to contemporary pieces inspired by global trends. The spacious interiors and refined décor will provide a comfortable setting for every kind of visit. Like every Joyalukkas showroom, a team of trained professionals will be on hand to give personalised guidance, whether customers are shopping for a wedding, marking a milestone or adding to a personal collection.
Every purchase will be backed by the hallmarks that have defined Joyalukkas for over seven decades: certified purity, transparent pricing and customer-first service.
Growing with Bengaluru
Bengaluru has become one of Joyalukkas’ key markets in India. The Jayanagar 2nd showroom launch reflects the brand’s commitment and its mission to make jewelry shopping more convenient for to its customers, not just in the city, but in the neighbourhoods they call home. With its strong cultural roots and vibrant community, Jayanagar is a natural choice for opening a 2nd presence.
Dr. Joy Alukkas, Chairman and Managing Director, Joyalukkas Group
“Our second Bengaluru showroom in Jayanagar reflects our commitment to offering customers greater choice, trust and reasons to celebrate. We invite everyone to explore our collections and be part of this special occasion.”
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