Limelight Diamonds, India’s largest lab grown diamond jewellery brand, has launched its second store in Jaipur, further reinforcing its presence in Rajasthan. Following the success of its first store in the city, the new outlet is located at Vaishali Nagar, a prime lifestyle destination. The launch was led by, Karam Chawla, Director, Limelight Diamonds, Regional Partner and the Limelight leadership team.

The new store showcases Limelight’s signature lab grown diamond jewellery collections, ranging from solitaire necklaces, bracelets, rings, to earrings and much more. Each piece is crafted using advanced technology and reflects a blend of modern elegance with sustainability at its core. The store interiors reflect understated luxury, minimalism, and timeless design, offering Jaipur’s customers an elevated and immersive shopping experience.

To celebrate the launch, Limelight is offering an exclusive offer: shop jewellery at last year’s gold rate OR a free gold coin on purchases of Rs.50,000 and above. Offer valid until 2nd October, 2025.

“Jaipur is a city where heritage and modern aspirations coexist, and it continues to inspire our journey,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “With the opening of our second store in Vaishali Nagar, we are deepening our roots in this market and shaping a future where conscious luxury becomes an integral part of Jaipur’s evolving jewellery landscape.”

“Jaipur has always been at the heart of India’s jewellery traditions, and we are proud to be part of its evolving story,” said Karam Chawla, Director, Limelight Diamonds. “With our second store in Vaishali Nagar, we aim to bring Jaipur’s customers not just exquisite designs and contemporary collections, but also strengthen their confidence in trusted services such as buyback and exchange policies. Our endeavour is to make every purchase a meaningful experience, where beauty, responsibility, and transparency come together seamlessly.”

Limelight’s offerings go beyond stunning jewellery, with services like design customisation, lifetime buyback, 100% exchange guarantee, and value-protected jewellery insurance, ensuring long-term trust and value for customers.

The brand continues to expand rapidly across India, now present in 45+ cities with 50+ exclusive brand outlets and 40+ shop-in-shops, spanning locations such as Mumbai, Delhi, Jaipur, Varanasi, Ahmedabad, Hyderabad, Bangalore, Chennai, Vadodara, Rajkot, and more.