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Solitario partners with Warner Bros. Discovery Global Consumer Products

Launches a new ‘Tom & Jerry and DC Universe’ inspired fine diamond jewellery collection.

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Solitario, a leading luxury lab-grown diamond brand, today announces its official partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP), bringing exclusive fine diamond jewellery collection inspired by two of the world’s most iconic entertainment franchises — Tom & Jerry and the DC Universe for Indian consumers.

The launch event, hosted at Solaire, BKC, marked the debut of the new collections with a vibrant evening in which nostalgia, fashion, and fandom collided. Luxury editors, stylists, creators and HNIs explored immersive Tom & Jerrymischief corners” and dramatic DC superhero zones, with Vivek Oberoi, Co-founder of Solitario, and actor Taha Shah Badussha, the face of Solitario’s Gentlemen’s Edit jewellery line, in attendance.

Designed over six months, the Tom & Jerry and DC Universe-inspired collections feature 20+ handcrafted pieces, each taking 18–40 hours of meticulous setting, sculpting and finishing by 14 master karigars (craftsmen). Crafted using 18K vermeil gold, micro-pavé diamonds, 3D character modelling, and precision engraving, Solitario transforms pop-culture favourites into elevated, collectible luxury.

The Tom & Jerry line celebrates joyful chaos with dual-motif earrings, miniature pendants, playful bracelets, and stackable rings that bring animated charm and sparkle to everyday wearables. The DC Universe range features bold Batman emblems, Superman shields, Wonder Woman accessories, Flash bolt studs, and a bracelet collection that brings everyday superhero moments to life.

Commenting on the launch, Ricky Vasandani, MD of Solitario, emphasized the brand’s strategic vision and said, “This collaboration is the ultimate fusion of purpose and pop culture. We are not just creating jewellery; we are embedding the pure, ethical brilliance of lab-grown diamonds into the timeless stories of DC Universe and Tom & Jerry. Solitario’s Telos—its ultimate purpose—is to democratize luxury with a clear conscience.

By partnering with Warner Bros. Discovery Global Consumer Products (WBDGCP), we are giving fans a guilt-free way to wear their fandom, proving that the most sustainable luxury can also be the most fun and aspirational.”

Solitario’s ‘TOM & JERRY AND DC UNIVERSE’ collection was revealed in the presence of a distinguished roster of key Indian celebrities and influencers, including the ace director and choreographer Farah Khan and prominent television figures Eijaz Khan, Nia Sharma, Tejaswi Prakash, Karan Kundra, Nandish Sandhu, Aly Goni and Jasmin Bhasin. The collection and launch was also graced by prominent personalities, including Abhishek Kumar, Samarth Jurel, Zareen Khan, Shiv Thakare, Divya Agarwal, Terence Lewis, Celebrity Designer Ken Ferns, and influencers Elvish Yadav, Jannat Zubair, and Uorfi Javed, successfully validating the brand’s strategy to democratize and expand the appeal of ethical luxury across millennial and Gen Z consumer segments.

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BrandBuzz

VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs

PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS

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VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’, a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026, the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.

The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designs, intricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.

For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*, allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.

Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ, said:

“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe. They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations. The festival is our tribute to the timeless appeal of bangles and the many stories they become a part of.”

Jithendra Vummidi, Managing Partner, VBJ, added:

“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles. Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference. It is a celebration of the sheer variety and craftsmanship that make bangles such an iconic part of jewellery.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.

As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatore, reinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.

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