BrandBuzz
Solitario partners with Warner Bros. Discovery Global Consumer Products
Launches a new ‘Tom & Jerry and DC Universe’ inspired fine diamond jewellery collection.
Solitario, a leading luxury lab-grown diamond brand, today announces its official partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP), bringing exclusive fine diamond jewellery collection inspired by two of the world’s most iconic entertainment franchises — Tom & Jerry and the DC Universe for Indian consumers.



The launch event, hosted at Solaire, BKC, marked the debut of the new collections with a vibrant evening in which nostalgia, fashion, and fandom collided. Luxury editors, stylists, creators and HNIs explored immersive Tom & Jerry “mischief corners” and dramatic DC superhero zones, with Vivek Oberoi, Co-founder of Solitario, and actor Taha Shah Badussha, the face of Solitario’s Gentlemen’s Edit jewellery line, in attendance.



Designed over six months, the Tom & Jerry and DC Universe-inspired collections feature 20+ handcrafted pieces, each taking 18–40 hours of meticulous setting, sculpting and finishing by 14 master karigars (craftsmen). Crafted using 18K vermeil gold, micro-pavé diamonds, 3D character modelling, and precision engraving, Solitario transforms pop-culture favourites into elevated, collectible luxury.



The Tom & Jerry line celebrates joyful chaos with dual-motif earrings, miniature pendants, playful bracelets, and stackable rings that bring animated charm and sparkle to everyday wearables. The DC Universe range features bold Batman emblems, Superman shields, Wonder Woman accessories, Flash bolt studs, and a bracelet collection that brings everyday superhero moments to life.

Commenting on the launch, Ricky Vasandani, MD of Solitario, emphasized the brand’s strategic vision and said, “This collaboration is the ultimate fusion of purpose and pop culture. We are not just creating jewellery; we are embedding the pure, ethical brilliance of lab-grown diamonds into the timeless stories of DC Universe and Tom & Jerry. Solitario’s Telos—its ultimate purpose—is to democratize luxury with a clear conscience.
By partnering with Warner Bros. Discovery Global Consumer Products (WBDGCP), we are giving fans a guilt-free way to wear their fandom, proving that the most sustainable luxury can also be the most fun and aspirational.”



Solitario’s ‘TOM & JERRY AND DC UNIVERSE’ collection was revealed in the presence of a distinguished roster of key Indian celebrities and influencers, including the ace director and choreographer Farah Khan and prominent television figures Eijaz Khan, Nia Sharma, Tejaswi Prakash, Karan Kundra, Nandish Sandhu, Aly Goni and Jasmin Bhasin. The collection and launch was also graced by prominent personalities, including Abhishek Kumar, Samarth Jurel, Zareen Khan, Shiv Thakare, Divya Agarwal, Terence Lewis, Celebrity Designer Ken Ferns, and influencers Elvish Yadav, Jannat Zubair, and Uorfi Javed, successfully validating the brand’s strategy to democratize and expand the appeal of ethical luxury across millennial and Gen Z consumer segments.






BrandBuzz
Malabar Gold & Diamonds Unveils ‘SWAYE’, A Natural Diamond Collection Inspired By Spiral Forms and Modern Elegance
Celebrating The Many Facets Of A Woman Through Contemporary Diamond Jewellery
Malabar Gold & Diamonds has unveiled SWAYE, a new natural diamond jewellery collection inspired by the fluidity of spiral forms. The collection features contemporary jewellery that balances lightness with a distinctive visual appeal. The campaign, anchored in the thought ‘Diamonds That Move With You’, celebrates a woman’s evolving style across the many moments, moods and expressions that shape her life.
Designed to feel Lightweight yet striking, SWAYE brings contemporary elegance to natural diamond jewellery. From everyday wear and work to social gatherings and special occasions, the pieces lend themselves to effortless styling, whether layered or stacked, while complementing the wearer’s ever evolving style.
Bollywood actor and brand ambassador Alia Bhatt fronts the campaign, embodying SWAYE’s contemporary spirit through her effortless style and appeal. She represents the confident, expressive woman who moves seamlessly between the different facets of her life.
TVC Link: Swaye – Diamonds that move with you ft. Alia Bhatt | Malabar Gold & Diamonds
Commenting on the launch, M. P. Ahammed, Chairman, Malabar Group, said:

“Today’s women seek jewellery that reflects their personal style and adapts to the many occasions that shape their lives. SWAYE draws inspiration from the many roles’ women embrace in their everyday lives. With this collection, we have translated that idea into contemporary jewellery through spiral-inspired forms, open spaces and the brilliance of natural diamonds. The lightweight designs and versatile styling allow each piece to move effortlessly with the wearer, complementing her individual style across occasions and the different facets of her life.”
With SWAYE, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that bring together contemporary design, craftsmanship and everyday versatility. Each piece reflects the brand’s focus on combining design aesthetics with quality, wearability and value.
This commitment is reinforced by Malabar Gold & Diamonds’ Diamond Promises, which extend beyond the traditional 4Cs of cut, colour, clarity and carat. Every diamond is 100% natural, responsibly sourced and carefully selected from trusted miners. Backed by in-house expertise across sorting, polishing, grading and assorting, the diamonds meet the brand’s rigorous quality parameters, with every piece of diamond jewellery undergoing 28 quality checks. Supported by its global design studios, the brand transforms carefully selected natural diamonds into jewellery crafted for beauty, wearability and value.
The launch also reflects Malabar Gold & Diamonds’ continued commitment to customer confidence through transparent and responsible retail practices. All gold jewellery is BIS hallmarked with HUID, while diamonds are tested and certified. Under the brand’s Malabar Promises, customers benefit from 100% value on gold and diamond exchanges, transparent pricing, lifetime free maintenance and responsibly sourced products.
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