DiamondBuzz
Small Natural Diamonds Rally As Supply Crunch Begins To Reshape Market
Data From Rapaport Indicates That The Recovery Is Most Visible In Smaller-Sized Stones, Where Availability Has Dropped Sharply Following Widespread Reductions In Mining Output
Small natural diamonds are showing the first meaningful signs of a turnaround after years of pressure, as shrinking inventories and deep production cuts begin to tighten global supply and lift prices.
New data from Rapaport indicates that the recovery is most visible in smaller-sized stones, where availability has dropped sharply following widespread reductions in mining output. The Rapaport Trade Diamond Index (RAPI™) recorded a 2.1% increase in prices for 0.30-carat diamonds in May, while 0.50-carat stones gained 0.9%, signaling renewed momentum in categories that had been among the hardest hit during the industry’s prolonged downturn.
The rebound comes as inventories continue to thin. According to Rapaport, listings of 0.30-carat diamonds on its trading platform have fallen by more than half since the start of the year, creating supply constraints that are beginning to support pricing. Industry sources also point to growing interest from luxury jewellery brands looking to secure smaller natural diamonds at valuations still considered attractive by historical standards.
The recovery, however, is far from uniform. Larger stones remained under pressure in May, with prices for 1-carat diamonds slipping 0.3% and 3-carat stones easing 0.5%. Yet the market for premium larger diamonds appears relatively resilient, with 3-carat goods still trading only modestly below year-earlier levels.
Recent trading activity at the JCK Las Vegas show underscored the divide within the market. Dealers reported strong demand from US buyers for diamonds weighing two carats and above, particularly for elongated fancy shapes, antique cuts, and lower-colour stones. In contrast, smaller commercial diamonds continued to face stiff competition from lab-grown alternatives, which have gained market share in entry-level jewellery segments.
Demand for rare and high-value gems remains robust. Traders at GemGenève reported healthy interest in exceptional diamonds and coloured gemstones, while India’s retail jewellery market continued to provide support for natural diamond sales despite broader economic uncertainties.
Looking ahead, the supply side may become an even bigger story. Rapaport expects global diamond production to contract further as mining companies grapple with weak profitability and financial strain. Recent developments include restructuring efforts at Petra Diamonds’ Finsch mine, uncertainty surrounding operations at the Kao mine, and insolvency protection proceedings involving Arctic Canadian Diamond Company, owner of the Ekati mine.
For the natural diamond industry, the emerging equation is becoming increasingly clear: fewer diamonds entering the market may finally be creating the conditions for prices to recover.
DiamondBuzz
Alrosa Launches Its First Long-Term Natural Diamond Promotion Programme Extending Through 2030
The Programme Brings Together Generic Marketing, Consumer Awareness Initiatives, Retail Support and Policy Advocacy To Reinforce The Value Proposition Of Natural Diamonds
Alrosa has launched its first long-term Natural Diamond Promotion Programme extending through 2030, marking a strategic effort to strengthen consumer demand for natural diamonds across major global jewellery markets.
The programme and policy advocacy to reinforce the value proposition of natural diamonds. Central to the strategy is the promotion of qualities such as rarity, authenticity, individuality, emotional significance and lasting value.
Designed as an omnichannel initiative, the programme will leverage digital platforms, in-store experiences and targeted consumer engagement campaigns. Alrosa plans to focus particularly on markets within the BRICS and Eurasian Economic Union (EEU) regions, with Millennials and Gen Z consumers identified as key audiences. The strategy also seeks to encourage new purchasing occasions, including self-gifting and milestone celebrations.
A significant pillar of the programme is consumer education aimed at clarifying the distinctions between natural and synthetic diamonds. Planned actions include support for consistent industry terminology, transparent product disclosure and enhanced detection capabilities at the retail level to help consumers make informed purchasing decisions.
Pavel Marinychev, CEO and Chairman of the Management Board of Alrosa, said:

“A natural diamond is a symbol of authenticity and significant lifetime moments. Our goal is to protect the unique properties of natural diamonds, honestly explain the differences between them and alternatives to consumers, help them make informed choices, and ultimately invest in the future and sustainable development of our entire category: from diamond mining to retail.”
The initiative complements recently introduced Russian regulations that require laboratory-grown products to be marketed as “synthetic” and restrict the use of traditional diamond terminology and grading standards for such products.
According to Alrosa, the programme is designed to support stakeholders across the diamond pipeline—from mining and manufacturing to retail—while enhancing consumer confidence and fostering sustainable long-term demand for natural diamond.
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