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Sky Gold and Diamonds Collaborates with SENCO Gold and Diamonds to Launch 9kt Gold Jewellery

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Sky Gold and Diamonds, one of India’s leading Gold Jewellery Manufacturer jointly with Senco Gold & Diamonds a leading pan India jewellery retailer with a legacy of more than eighty five years and the largest jewellery retail player in eastern India based on the number of showrooms with a whooping count of 186+ today announced a significant step aimed at entering into collaboration for newly introduced 9kt gold jewellery segment.

Senco Gold & Diamonds, an esteemed existing customer of Sky Gold & Diamonds, has now collaborated with the company to design and supply 9kt gold jewellery collections. This collaboration marks a significant step in catering to India’s growing demand for affordable and stylish jewellery, enabling both companies to capture a wider customer base through contemporary, lightweight, and cost-effective designs tailored to evolving consumer preferences.

Speaking on the occasion, Darshan Chauhan, Director and Chief Growth Officer at Sky Gold & Diamonds, said: “9kt jewellery is trending with the Gen Z because of the stylish, contemporary designs it offers and its alignment with fast fashion trends. It allows us to reach a wider customer base while also serving as a stepping stone for first-time gold buyers and buyers who need a variety of options in their jewellery collection.

This development marks an important milestone in Sky Gold’s journey of growth and innovation. By collaborating with SENCO Gold & Diamonds for the 9kt jewellery, we aim to get into a new product line, and this association reflects our vision to make Sky Gold a trusted global jewellery brand.”

Suvankar Sen, Managing Director and CEO, Senco Gold & Diamonds, said:
“At a time when gold prices are at elevated levels, the introduction of exclusive 9kt modern designs allows us to offer more accessible jewellery options. This collaboration enables Senco Gold & Diamonds to effectively cater to the younger generation and the growing affordable jewellery segment, while staying true to our commitment of delivering style, trust, and innovation to our customers.” 

This development will allow both brands to leverage their strengths in design, craftsmanship, and market reach, catering to a wider base of value-conscious yet style-savvy consumers.

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GJC Delegation Meets RBI Deputy Governor, Makes GMS Presentation

The Proposal Was Acknowledged As An Innovative Initiative With The Potential To Become A Game Changer For The Industry and The Nation.

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A GJC delegation comprising Vice Chairman Avinash Gupta, Legal Consultant CA Bhavin Mehta, and National Secretary Mitesh Dhorda met with Shirish Chandra Murmu, Deputy Governor of the Reserve Bank of India,  along with his senior team.

During the meeting, the delegation made a detailed presentation on the proposed Gold Monetization Scheme (GMS). The RBI team appreciated the concept of the scheme. The proposal was acknowledged as an innovative initiative with the potential to become a game changer for the industry and the nation.

GJC remains committed to working closely with all stakeholders —including the government, banks, jewellers, gold depositors, and temple trusts—in the larger national interest and for the sustainable growth of the GJ industry.

The Gold Monetization Scheme (GMS) in India was launched with the primary objective of reducing gold imports by mobilizing the vast amount of idle gold held by households, institutions, and temple trusts, thereby decreasing the country’s heavy reliance on gold imports. By encouraging depositors to bring their unused gold into the formal banking system, the scheme puts this dormant gold into productive economic purposes, such as meeting the needs of jewellers and industries without requiring fresh imports.

Additionally, the scheme allows depositors to earn interest on their gold deposits instead of keeping gold idle at home, transforming a non-yielding asset into an income-generating investment while simultaneously strengthening India’s gold supply chain and reducing the trade deficit.

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