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Sixteen record highs in gold:Augmont Bullion Report

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Gold reached an all-time high of $3065 (~Rs 89800) as the Federal Reserve hinted at two probable interest rate cuts this year. This bolstered metal’s attractiveness despite continued geopolitical and economic difficulties, prompting gold to post 16 new highs so far in 2025, four of which exceeded the $3000 mark.

On Wednesday, the Fed left its benchmark overnight rate constant in the 4.25%-4.50% range, but geopolitical concerns persisted as the Israeli military launched ground operations in central and southern Gaza, killing at least 48 Palestinians in airstrikes.

The Trump administration’s initial policies, including extensive import tariffs, appear to have pushed the U.S. economy toward slower growth and, at least temporarily, greater inflation, both of which are supporting the gold rise.

Technical Triggers      

Gold Apr Futures after having achieved the $3035 (~Rs 88800) milestone, now is expected to extend this run up towards $3080 (~Rs 90000) in the coming weeks. After that, we can see some retracement and profit-booking, which can extend down to $2800 and $2700 maximum.

While Silver May Futures has also climbed above $34(~Rs 100,000) on strong demand, the next resistance for the prices is $35(~Rs 103,000).

Support and Resistance

International Gold Support level: $2990/oz,International Gold Resistance level: $3080/oz,Indian Gold Support level: Rs 87600/ 10 gm,Indian Gold Resistance level: Rs 90000/ 10 gm

International Silver Support level:34/oz, International Silver Resistance level: $35/5oz,Indian Silver Support level: Rs 99600/ kg,Indian Silver Resistance level: Rs 103,000/ kg

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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