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Retail Gold Sales Drop 25% Amid Rising Prices, Lightweight Jewelry in Demand

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A 4% rise in gold prices in March has led to a significant 25% decline in retail gold sales at jewelers and a 60% drop in Zaveri Bazaar. Indian families with upcoming weddings are feeling the pinch of higher gold prices, turning to lighter, lower-carat jewelry to meet bridal jewelry demands. Despite this, demand is expected to pick up during Akshay Tritiya in April, though lightweight jewelry remains the preferred choice.

Gold prices saw a near-4% increase in the first half of March, bringing down retail sales by 25% compared to the same period last year. Zaveri Bazaar, a hub where retail jewellers buy bullion and jewelry in bulk, saw a 60% drop in sales.

Senco Gold & Diamonds, Joy Alukkas, PNG Jewellers, Mamraj Musaddilal Jewellers, and senior executives from the India Bullion & Jewellers Association mentioned that Indian families, especially those with weddings planned for the upcoming season, are stressed by the escalating prices. As a result, they are opting for lightweight jewelry, as high prices make it difficult to stick to the traditional gold jewelry budgets.

Suvankar Sen, the chief of Senco Gold, shared that sales of small-ticket gold jewelry in the ₹30,000 – ₹40,000 price range have dried up. “The high prices are keeping customers away from spending on gold,” he said. On March 18, gold was priced at ₹88,256 per 10 gm in the physical market, with a 3% Goods and Services Tax (GST), pushing the cost to ₹90,903 per 10 gm.

“Those who have weddings in the family are buying lightweight jewellery as they cannot stretch the budget. Demand has dropped by 15% beginning from March and if this rally continues, the recovery in demand may not happen. The next big sales can only happen during Akshay Tritiya, which falls on April 30,” said the MD of Senco Gold & Diamond.

Despite the rise in prices, the demand has remained sluggish in South India too. “Compared to last March, demand is down by up to 25%. While the high price is a big factor in this demand drop, other things like board exams have slowed down demand as well,” said Baby George, CEO of Joy Alukkas.

Saurabh Gadgil, chairman of PNG Jewellers, also highlighted the shift in preferences. “People are buying lightweight jewellery, and many are exchanging old gold jewellery with new ones. The volumes are getting impacted but value-wise the jewellers are not facing any issue.”

Avinash Gupta, partner at Hyderabad-based Mamraj Musaddilal Jewellers, noted that while demand has softened, it hasn’t reached alarming levels. “Demand will bounce back in April due to weddings and Akshaya Tritiya, but definitely the preference will shift to lightweight and lower caratage jewellery.”

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National News

PC Jeweller Soars 33% in Two Days on Strong Q1 Revenue Growth and Debt Reduction Plans

Standalone revenue jumps 80% YoY in Q1FY26; company targets becoming debt-free by FY26

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PC Jeweller Ltd witnessed a sharp rally in its stock price over the past two trading sessions, surging by 33% to touch ₹18.69 on the BSE. The surge followed an upbeat business update for the quarter ended June 30, 2025 (Q1FY26), where the company reported a standout 80% year-on-year increase in standalone revenue.

In Monday’s session alone, the stock advanced 11.8%, reflecting heightened investor optimism on the back of strong operational performance and a clear path toward financial deleveraging.

The company attributed the robust growth to high customer demand during the wedding and festive season, which continued to drive strong sales across key markets. Notably, this surge in revenue came despite considerable volatility in gold prices—showcasing customer resilience and trust in the PC Jeweller brand.

In its official filing, the company described Q1 as “very promising and fulfilling,” highlighting that sustained goodwill and brand equity have enabled it to clock a “robust performance.”

Beyond top-line growth, PC Jeweller also emphasized its focus on strengthening its financial fundamentals. The company has been steadily reducing its outstanding debt, having cut its obligations to bankers by over 50% during FY24–25. In Q1FY26, it further trimmed its debt by another 7.5%, reinforcing its commitment to achieving a debt-free status by the end of FY26.

“The company continues to revamp and strengthen all aspects of its operations, the results of which are clearly visible in its financial performance,” the management noted in a statement. It added that the company remains optimistic about maintaining strong momentum in the upcoming quarters.

PC Jeweller’s strong quarterly update and visible progress on debt reduction have caught the attention of both retail and institutional investors, marking a potential turnaround story for the jewellery brand that has seen significant headwinds in previous years.

As it continues to streamline operations and strengthen its balance sheet, PC Jeweller is positioning itself to capture further growth opportunities in India’s ever-resilient gold and jewellery market.

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National News

Senco Gold Q1 Revenue Jumps 28% on Festive Demand and Store Expansion

Robust consumer sentiment and nine new showroom launches drive growth; gold prices rise fails to dent buyer appetite

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Senco Gold Ltd posted a 28% year-on-year increase in total revenue for the first quarter of FY26, propelled by strong festive demand and aggressive retail expansion. The jewellery retailer’s retail revenue grew 24% during the quarter, highlighting increased footfall and consumer interest across its growing showroom network.

Sales were buoyed by festive celebrations such as Akshay Tritiya, Baisakhi, Bihu, Poila Baishakh, and Ramnavmi, particularly in core markets like West Bengal, Punjab, and Assam, where Senco holds strong brand equity. Despite a 32% spike in gold prices—ranging between ₹86,900 and ₹1,01,000 per 10 grams—consumer appetite for gold jewellery remained resilient.

During the quarter, Senco launched nine new showrooms, bringing its total store count to 179 nationwide. The company continued to focus on brand-led strategies aimed at lifestyle-focused and festive shoppers through its diverse product lines.

Looking ahead to Q2 FY26, Senco plans to open 11 additional showrooms, aiming to meet its full-year target of 20 new outlets. It also intends to scale up its sub-brands — Sennes, Gossip, and Everlite — through franchise models to deepen its reach in urban and semi-urban markets.

Shares of Senco Gold Ltd rose 2.22% on Friday, closing at ₹350.05 on the BSE, up ₹7.60 from the previous session.

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National News

Candere Unveils New Vashi Store, Reinforcing Presence in Navi Mumbai

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Candere, the lifestyle jewellery brand by Kalyan Jewellers celebrated for its modern, trend-led designs, has unveiled its newest retail store in Navi Mumbai, this time in the bustling commercial hub of Vashi. Located Sector 30A, the Platinum Techno Park, this new outlet marks Candere’s 8th store in Mumbai and 79th nationwide, underscoring its commitment to accessible, stylish jewellery for today’s discerning customers.

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The store opening comes on the heels of Candere’s landmark announcement of Shah Rukh Khan as its brand ambassador and signifies another milestone in its robust expansion strategy. Vashi, with its strong mix of corporate, retail, and lifestyle audiences, provides the perfect backdrop for Candere’s growth as an omnichannel brand.

Candere is known for its lightweight and versatile jewellery that appeals to Gen Z, working professionals, and style-conscious men. With a focus on contemporary, trend-led designs at affordable prices, starting at ₹10,000—the brand enables customers to showcase their personal style effortlessly. These collections also make ideal gifts and are perfect for marking special moments.

To mark the launch of its new store, Candere is offering special promotions: a flat 20% off on diamond and solitaire stone prices, and a flat 25% off on making charges for gold and platinum jewellery.

With this new location at Vashi, Navi Mumbai, Candere continues to blend digital convenience with physical experience, staying true to its ethos of being a digital-first brand with a growing retail presence. Backed by the heritage and trust of Kalyan Jewellers, Candere continues to redefine the jewellery-buying journey; making it smarter, seamless, and more experiential.

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