National News
Silver surges to Rs 2,11,000/kg, US spot silver touches price $66.31
The silver surge continues. The price of silver in Mumbai today touched Rs 2,11,000 per kg. One of the factors is the rise of demand from investors for silver ETFs, which has contributed to an increase in the prices of the precious metal.
In the US,silver smashed through $66/oz, with spot prices up 3.6% to $66.31 and futures leaping 4.5% to $66.43—a staggering 130% YTD gain. This rally fuses safe-haven buying amid U.S. labor market jitters (4.6% unemployment, Fed easing bets) and relentless industrial hunger.
Economic uncertainty drives haven demand, as investors diversify at silver’s affordable entry versus gold. Supply lags falling inventories signal 2026 deficits, with U.S. critical material status highlighting vulnerabilities. As a mining byproduct, production can’t pivot fast.
The catalyst for silver’s latest surge emerged from mixed signals in the U.S. labor market. November unemployment rose to 4.6%, the highest level since 2021, despite unexpectedly strong job creation numbers. This contradiction has heightened concerns about underlying economic strength and increased speculation that the Federal Reserve may ease monetary policy more aggressively than previously anticipated. Investors seeking portfolio diversification have responded by accumulating precious metals, with silver benefiting disproportionately from its lower entry price compared to gold.
Beyond its traditional role as a monetary metal, silver faces intensifying industrial demand that distinguishes it from gold. The renewable energy transition, particularly solar panel manufacturing, consumes substantial quantities of silver for photovoltaic cells. Electric vehicle production relies on silver for battery systems and electronics, while the expansion of data centers requires the metal for high-performance computing infrastructure. These applications create persistent demand that cannot easily be redirected to substitute materials.
The supply side reinforces this bullish picture. Inventories have been falling steadily, and analysts project a potential supply deficit in 2026. The U.S. government’s designation of silver as a critical material earlier this year underscores official recognition of these supply vulnerabilities. Unlike industrial metals that can be ramped up through new mining operations, silver production often comes as a byproduct of other mining activities, limiting the industry’s ability to respond quickly to price signals.
Silver’s outperformance relative to gold—which trades near $4,322—reflects growing market conviction in the metal’s dual appeal. Retail investors have participated aggressively in the rally, adding momentum to institutional positioning. The psychological significance of breaking above $66 has cleared the path toward the $70 target that many analysts now consider achievable in the near term.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:

“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”

The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
-
National News23 hours agoMMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
-
International News23 hours agoGJEPC Auckland Visit Targets Growth In India-NZ Jewellery Trade
-
National News2 days agoWAMIQA GABBI Appointed First National Brand Ambassador Of EVERLITE BY SENCO
-
International News2 days agoGuyana Targets Gold and Jewellery Hub Status By 2030

