JB Insights
Shringar House of Mangalsutra Ltd opens its first branch office in Delhi
Bringing North India closer to the heart of mangalsutra excellence
Shringar House of Mangalsutra Limited, India’s most trusted and respected name in mangalsutra manufacturing, proudly announces the opening of its first-ever North India branch office in Delhi, a strategic move designed to better serve the region’s thriving retail and wholesale jewellery community.
Situated at a prime location — Office No. 301/302, Building No. 1149, Kucha Mahajani, Chandni Chowk — the new branch lies right at the entrance of the historic gold jewellery market, making it easier than ever for North Indian partners to experience Shringar’s hallmark craftsmanship, service, and wide-ranging collections, all under one roof.
The grand inauguration ceremony was attended by prominent figures from the jewellery industry, retail partners, and esteemed clients. This launch is more than a milestone—it is a message to the industry: Shringar is now closer, faster, and more accessible to its partners in North India.
Chetan Thadeshwar, Chairman & MD, shared his thoughts on this new chapter: “Opening our Delhi branch is more than just an expansion—it’s a reflection of our dedication to bringing the finest craftsmanship, contemporary designs, and unmatched reliability closer to our partners in North India. This milestone is part of our long-term vision to build a strong pan-India network that supports retailers, wholesalers, and the growing demand for organized mangalsutra retailing.”
Viraj Thadeshwar, CEO, added: “Our North Indian retailers and wholesalers have been vital to our journey, and this move is dedicated to them. Being here in Delhi allows us to respond faster to market needs, offer region-specific collections, and strengthen our commitment to service excellence. We’re not just expanding—we’re evolving to serve our partners better, with a clear goal to be their most dependable mangalsutra partner.”
With decades of experience and state-of-the-art gold jewellery manufacturing, Shringar House of Mangalsutra Limited has built a strong reputation over the years for its unmatched quality, innovative designs, and organized business practices, serving thousands of jewellers across the country. Shringar continues to lead the Indian jewellery market in mangalsutra category with precision and passion. Their Delhi office expansion is set to serve as a vibrant hub for new launches, live previews, order assistance, and collaborative growth.
JB Insights
Jewellers Expect Healthy Festive and Wedding Demand Amid Evolving Consumer Preferences
India’s jewellery industry is entering the festive and wedding season with cautious optimism, supported by positive consumer sentiment, relatively stable bullion prices and sustained demand for wedding-led purchases.
India’s jewellery industry is entering the festive and wedding season with cautious optimism, supported by positive consumer sentiment, relatively stable bullion prices and sustained demand for wedding-led purchases. While elevated gold prices are influencing buying behaviour, jewellers expect lightweight designs, contemporary styling, natural diamonds and innovative bridal collections to drive sales.
Vinay Bamalwa, Director, Nemichand Bamalwa and Sons, said consumer sentiment remains positive, with gold prices staying range-bound over the past three to four months. Sentiment towards natural diamonds has also improved over the last 12–18 months. The company’s 2026–27 Eden bridal collection has received an encouraging response, reinforcing expectations for the season.
Anil Kataria, Director, DP Abhushan Ltd., see favourable conditions for jewellery sales. He cited positive consumer sentiment and conducive gold and silver prices as encouraging factors. We see a positive sentiment in consumers, and foresee healthy sales in the festive season. We are optimistic we will meet our targets this festive season.
Vaibhav Saraf, Director, Aisshpra Gems & Jewels, expects healthy festive and wedding demand despite elevated gold prices, noting that customers are becoming more thoughtful and value-conscious. Lightweight, versatile jewellery is gaining preference, while bridal buyers increasingly seek statement pieces offering multiple styling options. The company has introduced Navni, a diamond bridal collection featuring innovative 9-in-1 jewellery designs, alongside contemporary and everyday-wear offerings.
Vastupal Ranka, Director, Ranka Jewellers, said current gold and silver prices are creating a favourable backdrop for jewellery sales. “We are seeing strong consumer sentiment and anticipate healthy demand leading into the festive season. While volume may see a slight dip, we remain confident that customers will continue to buy with optimism,” he said.
Darshan Chauhan, Whole-time Director, Sky Gold & Diamonds Ltd., expects wedding-led consumption, cultural traditions and demand for design-led, value-conscious jewellery to support the season. He highlighted the importance of inventory efficiency, faster stock rotation, consistent quality and market-relevant designs in helping retailers capture seasonal opportunities.
Vijay Pokharna, Founder, Pure Platinum Jewellery Pvt. Ltd., expects platinum jewellery to gain momentum as consumers increasingly favour premium, contemporary and meaningful purchases. Beyond traditional occasions, everyday luxury and self-purchase—particularly among younger consumers—present significant growth opportunities. He emphasised that innovation, accessible products, compelling designs and greater consumer awareness will be crucial to expanding the category.
Overall, industry leaders expect a healthy festive and wedding season, with success increasingly dependent on design innovation, value perception, product differentiation and efficient inventory management. Rather than signalling a retreat in jewellery demand, changing consumer preferences are creating opportunities for brands and retailers to broaden their offerings and strengthen customer engagement.
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