Rakhi isn’t just a thread – it’s a promise, a memory, and a keepsake. While traditional threads hold emotional value, this year, elevate your gifting with silver rakhis that last beyond the occasion. GIVA’s thoughtfully designed rakhi collection merges spiritual symbolism, premium silver, and multi-utility designs, ideal for a modern sibling who still values tradition. From pendants to bracelets, each rakhi doubles up as a cherished piece of jewellery.

Here are our top picks for Rakhi 2025:

1. Golden Bala Ganpati Rakhi

Crafted in sterling silver with a radiant golden finish, the rakhi features a beautifully detailed Lord Ganesha motif – the remover of obstacles and the symbol of new beginnings. Designed to be more than just festive, it’s a keepsake your brother can cherish long after the celebrations end.

2. Om and Trishul Rakhi

Channeling divine energy, this rakhi features two powerful symbols – Om and Trishul. A brilliant pick for the spiritually inclined brother, the design is bold yet balanced, made in 925 silver with intricate detail that reflects reverence.

3. Silver Vintage Floral Bracelet Rakhi

Designed like a vintage silver bracelet, this rakhi brings elegance to tradition. Its floral motif offers timeless charm, perfect for a sibling who appreciates understated, heritage-inspired designs.

4. Silver Vintage Swastik Bracelet Rakhi

Swastik, an age-old symbol of prosperity, gets a graceful makeover in oxidised silver. This bracelet-style rakhi is sturdy, stylish, and spiritual – ideal for someone who loves statement pieces with meaning.

5. Silver Classic Trishul Bracelet Rakhi
 Simple yet strong, this rakhi features the Trishul in its most classic avatar. The fine craftsmanship and adjustable bracelet format make it wearable long after Raksha Bandhan – like your bond, it’s built to last.

Whether you’re celebrating together or sending love from afar, GIVA’s silver rakhi collection adds meaning and longevity to your gifting. Rakhi 2025 is your chance to go beyond the ordinary, gift a blessing they’ll wear all year round. You can explore GIVA’s complete collection of silver rakhis, featuring spiritual motifs, bracelet-style designs, and keepsake-worthy pieces, all crafted in 925 sterling silver, here:

The House of AVR Swarna Mahal Jewellers, a name synonymous with legacy and craftsmanship for over 97 years, proudly announces the launch of its revolutionary new high jewellery brand — D•REN. This marks a bold step forward in India’s luxury jewellery landscape, combining heritage, innovation, and contemporary elegance.

D•REN (pronounced “D-Ren”), with its philosophy of High Jewellery Reimagined, is designed for the discerning connoisseur. The inaugural flagship boutique, a lavish 2,500 sq. ft. space located on the 4th floor of AVR Swarna Mahal Jewellers, Anna Nagar, Chennai, opens to the public on June 1st, 2025. With plans underway to expand across Tier 1 cities in India and globally, D•REN is set to redefine the fine jewellery experience.

A Brand Born from Legacy, Elevated by Design

D•REN stands as a distinct identity within the AVR Swarna Mahal Group — combining the group’s hallmark craftsmanship with cutting-edge design, rare gemstones, and contemporary storytelling. The brand’s signature is drawn from the symbolism of the lotus — timeless, graceful, and powerfully feminine.

From bold statement pieces to delicately refined silhouettes, D•REN’s collections are a fusion of luxury, vintage flair, and architectural elegance. Each creation embodies exceptional craftsmanship, blending ancient techniques with modern technology to present high jewellery in a never-seen- before narrative.

An Experience in ‘Silent Luxury’

D•REN isn’t just jewellery — it is a curated experience. The boutique’s interiors are styled in muted opulence, with tones of vintage gold, ivory blush, and sage green echoing the brand’s visual identity. With a focus on by-invite-only unveilings and bespoke client interactions, D•REN celebrates silent luxury — understated, intentional, unforgettable.

Arvind Swamy — The Face of AVR Swarna Mahal Group

In a landmark association, renowned actor and style icon Arvind Swamy joins as the Brand

Ambassador of AVR Swarna Mahal Group.

“I am drawn to D•REN’s commitment to craftsmanship, innovation, and elegance. The brand’s philosophy resonates with my own values,” says Arvind Swamy. “AVR Swarna Mahal has an unmatched legacy — D•REN is a natural evolution that represents the future of Indian high jewellery to the world.”

Meet the Visionaries Behind D•REN

The launch of D•REN is led by the fifth generation of the AVR Swarna Mahal legacy, under the strategic guidance of:

* A.B.S. Sanjjay – Managing Director

* S. Saumyha – Joint Managing Director

* A.V.R. Siddhanth – Director

* A.V.R. Shree Smaran – Director

Together, they envision taking the heritage of AVR Swarna Mahal to global heights through this elevated brand expression.

A.B.S. Sanjjay – Managing Director

“With D•REN, we are setting a new benchmark in the high jewellery segment. It is not merely about creating jewellery, but crafting an experience that speaks to the soul — something that defines who you are and what you stand for.”

S. Saumyha – Joint Managing Director

“D•REN is about silent luxury — a feeling of elegance that doesn’t need to shout. It’s about confidence, timeless femininity, and individuality. We’ve designed every touchpoint to reflect that ethos.”

A.V.R. Siddhanth – Director

“This is our design revolution. D•REN is where grit meets grace, tradition meets innovation. Our collections tell stories — from stars to cities — and are crafted to resonate with modern connoisseurs who seek depth and distinction.”

A.V.R. Shree Smaran – Director

“We’re proud to launch D•REN at Chennai. This brand is just the beginning — a launchpad to take Indian artistry and high jewellery to the world. D•REN is a promise that every masterpiece has a story waiting to be worn.”

The Collection: A Journey of Discovery

D•REN’s debut collections invite you on a journey — from cosmic wonders to global artistry. The house presents three key thematic chapters:

1. Pret – Effortless elegance for everyday opulence

2. Haute Couture – Dramatic, high-fashion pieces with sculptural artistry

3. High Jewellery – Masterpieces with rare diamonds, rubies, emeralds, and sapphires,

handcrafted to perfection

Expect pieces inspired by Travel Around the Universe and Travel Around the World with

Various Artists — with every creation crafted to evoke wonder. Join the Movement

The launch of D•REN isn’t just the opening of a boutique — it is the dawn of a new chapter in Indian high jewellery. With global ambitions and rooted in tradition, D•REN is ready to take its place among the finest luxury brands in the world.

As Akshay Tritiya approaches on April 30, 2025, Dassani Brothers, the name behind some of India’s most iconic heirloom jewels, unveil a fresh chapter in their storied legacy—Navya 2.0. A breath-taking evolution of their beloved Navya Collection, this drop is not just jewellery, it’s a celebration of womanhood in all its luminous layers.

Rooted in the Sanskrit meaning of “new,” “pure,” and “eternal,” Navya was born from a desire to honour tradition while embracing today’s quiet confidence. This year, it returns renewed—sleeker, lighter, and even more expressive. Think: the poetry of old-world craft woven into silhouettes that feel at home on a sunlit terrace brunch, a barefoot sangeet night, or an intimate dinner under fairy lights.

Navya 2.0 introduces a refined duality in its materiality—crafted in both 18k and 14k fine gold, the collection plays with weight and presence. The 18k pieces bring the hallmark richness and legacy of Dassani Brothers’ craftsmanship, while the 14k offerings are thoughtfully designed to be feather-light, minimal, and effortlessly wearable—perfect for the modern woman on the move.

This new edition also expands the design language of Navya with uncut Polki, pop-toned detailing, and fluid forms that transition seamlessly from day to night. Finished in fine gold, the new ranges are fresh yet familiar—each piece a modern heirloom in the making.

For the new generation of jewellery lovers, Navya 2.0 is a love letter to lightness—jewellery that doesn’t weigh you down, but lifts you up. It’s for those who want luxury that breathes, tradition that evolves, and elegance that adapts to the rhythm of their lives.

The collection also retains its iconic cornerstones—Polki diamonds with their raw, organic fire, the sparkle of round brilliants, the depth of Russian emerald cuts, and the soft gleam of tanzanite beads and cultured pearls.

From statement chokers that command attention to dainty pendant sets that whisper luxury, Navya 2.0 is jewellery designed for the woman who doesn’t just wear tradition—she reinterprets it.

“This Akshay Tritiya, we wanted to go beyond symbolism,” says Sumit Dassani, Partner at Dassani Brothers. “Navya 2.0 is for the modern muse—she’s rooted in heritage but led by individuality. With every design, we’ve tried to reflect her strength, softness, and the quiet power of choosing her own meaning of prosperity.”

Designed to be adorned across occasions and moods, the Navya 2.0 collection is less about jewellery as ornament and more about jewellery as extension—of self, of story, of spirit.

This Akshay Tritiya, step into your own light. Because tradition isn’t static—it’s meant to shimmer, evolve, and dance with you.