New Premises
Senco Strengthens North Bengal Retail Footprint With Launch Of House Of Senco In Siliguri
New Store At City Centre Siliguri Brings Together Senco’s Signature Jewelry Collections Alongside Everlite, Aham and Sennes
Senco has launched its newest House of Senco store at City Centre Siliguri, further strengthening its presence in one of North Bengal’s most important commercial and retail hubs. The new outlet marks Senco’s third store in Siliguri. Conceived as a multi-brand jewelry destination, House of Senco brings together the strength of Senco’s growing portfolio under one roof, offering customers access to a wider spectrum of jewelry categories, designs and price points.
Spanning approximately 581 sq. ft., the new store showcases Senco’s signature gold, diamond and platinum jewelry collections alongside specialized offerings from Everlite, the brand’s everyday fine jewelry line; and Sennes – the Lab Grown Diamonds category, its contemporary luxury brand featuring design-forward lab-grown diamond jewelry. The store also offers a wide selection across 9KT, 14KT and 18KT jewelry, catering to evolving consumer preferences across everyday wear, gifting and occasion-led purchases.
Strategically located at City Centre Siliguri in Matigara, the store is positioned to serve the growing aspirations of consumers across Siliguri and the wider North Bengal region. The format reflects Senco’s focus on expanding access to differentiated design, category innovation and an elevated retail experience while strengthening its presence in high-growth markets.
Suvankar Sen, MD & CEO, Senco Gold Limited, said:
“We are delighted to further expand our presence in Siliguri with the launch of our third store in the city. Siliguri continues to be an important market for us, driven by strong consumer trust in the Senco brand and growing demand across jewelry segments. House of Senco reflects our strategy of building a diversified portfolio that caters to distinct consumer needs through offerings such as Everlite, Aham and Sennes, while continuing to strengthen our core jewellery business. By bringing these brands together under one roof, we can offer customers greater choice and a more comprehensive jewellery experience.”
Joita Sen, Director and Head of Marketing and Design, Senco Gold Limited, said:
“At House of Senco, every brand has a distinct design identity and caters to a unique consumer mindset. While Senco celebrates timeless craftsmanship and heritage, Everlite focuses on contemporary everyday elegance, Aham addresses the growing demand for men’s jewelry, and Sennes reimagines luxury through design-led lab-grown diamond creations. Bringing these brands together allows us to offer customers a wider spectrum of styles, from traditional favorites and bridal jewelry to modern, versatile and innovation-led designs, ensuring there is something meaningful for every occasion, personality and preference.”
The ribbon-cutting ceremony was led by Mall Manager Yogesh Pradhan and Urbashi Pradhan, alongside the Zonal Manager and Store Manager, marking the official opening of the new store.
New Premises
Pandora Expands Lab-Grown Diamond Jewellery To Spain and Italy
New Flagship Stores In Barcelona and Milan Mark The Brand’s Latest Step Toward Making Diamond Jewellery More Accessible To A Wider Audience.
Pandora has expanded its lab-grown diamond jewellery collections into Spain and Italy, aligning the launch with the opening of new flagship stores in Barcelona and Milan.
The Danish jeweller stated that the move represents another milestone in its ambition to democratize diamond jewellery and broaden consumer access to its offerings.
The Barcelona flagship, inaugurated on June 12, is Pandora’s third flagship store globally. Located on the renowned Passeig de Gracia, next to Gaudí’s Casa Batlló, the 175-square-metre store will be the only Pandora outlet in Spain to carry the company’s lab-grown diamond collection.
Meanwhile, the Milan flagship, which opened on June 26, occupies a prominent location at the intersection of Corso Vittorio Emanuele II and Piazza San Babila. Spanning 250 square metres across two levels, the store will serve as a key destination for the collection, which is also available in 40 additional stores across Italy and through Pandora’s online channels.
Pandora first introduced lab-grown diamonds in 2021, aiming to offer more affordable diamond jewellery to a broader customer base. The initial launch began with a limited trial in the United Kingdom before expanding to North America. By 2024, the company had extended the range across Europe.
With the latest expansion, Pandora’s synthetic diamond collections are now available in the United States, United Kingdom, Canada, Australia, New Zealand, Denmark, Spain, and Italy.
Earlier this year, Pandora released a report claiming that the carbon footprint of its lab-grown diamonds is 90% lower than that of natural diamonds. The company also proposed adding a “fifth C” — carbon footprint — alongside the traditional 4Cs: cut, carat, colour, and clarity. However, the Natural Diamond Council (NDC) challenged the comparison methodology and questioned the figures used to support the claim.
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