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Pandora Expands Lab-Grown Diamond Jewellery To Spain and Italy

New Flagship Stores In Barcelona and Milan Mark The Brand’s Latest Step Toward Making Diamond Jewellery More Accessible To A Wider Audience.

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Pandora has expanded its lab-grown diamond jewellery collections into Spain and Italy, aligning the launch with the opening of new flagship stores in Barcelona and Milan.

The Danish jeweller stated that the move represents another milestone in its ambition to democratize diamond jewellery and broaden consumer access to its offerings.

The Barcelona flagship, inaugurated on June 12, is Pandora’s third flagship store globally. Located on the renowned Passeig de Gracia, next to Gaudí’s Casa Batlló, the 175-square-metre store will be the only Pandora outlet in Spain to carry the company’s lab-grown diamond collection.

Meanwhile, the Milan flagship, which opened on June 26, occupies a prominent location at the intersection of Corso Vittorio Emanuele II and Piazza San Babila. Spanning 250 square metres across two levels, the store will serve as a key destination for the collection, which is also available in 40 additional stores across Italy and through Pandora’s online channels.

Pandora first introduced lab-grown diamonds in 2021, aiming to offer more affordable diamond jewellery to a broader customer base. The initial launch began with a limited trial in the United Kingdom before expanding to North America. By 2024, the company had extended the range across Europe.

With the latest expansion, Pandora’s synthetic diamond collections are now available in the United States, United Kingdom, Canada, Australia, New Zealand, Denmark, Spain, and Italy.

Earlier this year, Pandora released a report claiming that the carbon footprint of its lab-grown diamonds is 90% lower than that of natural diamonds. The company also proposed adding a “fifth C” — carbon footprint — alongside the traditional 4Cs: cut, carat, colour, and clarity. However, the Natural Diamond Council (NDC) challenged the comparison methodology and questioned the figures used to support the claim.

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New Premises

Bollywood Actor, Vicky Kaushal Inaugurates Harit Zaveri Jewellers’ Flagship Showroom At Surat

Inaugurated By Vicky Kaushal, Harit Zaveri Jewellers’ 10,000 sq. Ft. Surat Flagship Blends Indian Craftsmanship, Contemporary Design and Transparent Retail

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Harit Zaveri Jewellers, the Ahmedabad-based jewellery destination founded in 2014, expands its presence across Gujarat with the opening of its new 10,000 sq. ft. flagship  in Surat. The new space at Parle Point in Surat is built on Harit Zaveri Jewellers’ founding principles: a contemporary approach to heritage Indian jewellery, transparent retail and considered design. 

Actor Vicky Kaushal, alongside Founder Harit Zaveri, inaugurated the space with a grand Kabuki Drop, marking a significant new chapter for the brand in one of Gujarat’s key jewellery markets. 

Harit Zaveri, Joint Managing Director, Harit Zaveri Jewellers shared

“We wanted someone whose public persona and approach to his work had some resonance with what we are trying to build. Vicky has that combination of reach, humility and substance. So for us, it was both a communication decision and a value alignment.”

Vicky Kaushal, Actor , as he browsed through the flagship and jewellery shared:

“When I was invited  to attend the opening of a jewellery brand in Gujarat whose ethos lay in  right craftsmanship, right quality and right price it stood out to me . In today’s fast-paced world, there is something truly special about the sincerity and quality it takes to carry forward a legacy as distinguished as Harit Zaveri Jewellers. Buying jewellery comes with a great deal of trust, and that trust is built through the values upheld over time. I’m really happy to be here in Gujarat  and be a part of the unveiling of Harit Zaveri’s  new legacy in Surat.

To me personally, jewellery is tied to  memories and celebrations, and you can feel that sentiment in the designs here”

Built on the belief in “the right craftsmanship, the right quality and the right price,” Harit Zaveri Jewellers has grown from its roots in Ahmedabad into one of the region’s most trusted jewellery names. The brand’s growth has been guided by a commitment to honest and ethical business practices, reflected in its philosophy of conducting business with fairness, transparency and equal respect for every customer.

For Harit Zaveri Jewellers, trust is not simply about the quality of the jewellery; it is also about how the business conducts itself. The brand believes customers should be able to understand what they are paying for, ask questions, compare their options and take their time before making a decision, without pressure or distinction. This approach to honest dealing forms an integral part of Harit Zaveri Jewellers relationship with its customers and its larger ambition to contribute towards changing perceptions around the jewellery profession.

The brand’s foundation is also rooted in a long-standing family legacy in jewellery through RBZ Jewellers Ltd., and this understanding of craftsmanship, quality and responsible business has continued to shape Harit Zaveri Jewellers. Today, the brand offers jewellery across everyday, occasion, statement and bridal categories, bringing together traditional Indian craftsmanship, distinctive design and a retail experience built around transparency and trust.

Now in Surat

The new Harit Zaveri Jewellers Surat flagship brings to life India Modern – the legacy’s  interpretation of how Indian jewellery retail can evolve with the times while remaining rooted in its origins. The concept brings together Indian craftsmanship, materials and cultural identity with contemporary design, technology and transparency, creating a spacious and considered interiorscape designed around the experience of discovering and wearing jewellery. The flagship is conceived not merely as a display space, but as an environment where jewellery remains the protagonist and every element supports how it is discovered. Having established itself in Ahmedabad with a strong foundation of ethics and integrity, the brand now expands to Surat, bringing the same values and commitment to its customers. 

The Harit Zaveri Jewellers flagship uses Indian stone, sandstone, wood, brass and crafted surfaces alongside clean geometry, layered lighting and generous circulation. Rather than using traditional Indian elements as decoration, the design draws from ideas of proportion, rhythm, thresholds, screens and framed views to create a space that feels distinctly Indian without being conventional, allowing the consumer’s experience to remain at the centre. The space is designed by Rahul Bansal, Partner at group DCA.

At Harit Zaveri Jewellers, jewellery is more than ornamentation – it is a reflection of the wearer, her individuality and the moments she chooses to celebrate. Every piece is thoughtfully detailed, crafted with precision and designed to feel distinctive, bringing together quality craftsmanship and versatile, one-of-a-kind designs. From everyday and occasion wear to statement and bridal jewellery, Harit Zaveri Jewellers offers a diverse range under one roof, created to suit different moments and expressions.

At its core remains the belief in the right craftsmanship, the right quality and the right price. 

The Jewellery Collection : 

Gul thatdraws from the journey of the mogra from bud to bloom, reflecting ideas of becoming, self-discovery and inner radiance. Crafted in 22KT gold, the collection brings together floral and botanical forms, paisley and leaf motifs, pearls, beads and coloured gemstones, with traditional craftsmanship interpreted through a contemporary lens. 

Saanjh looks at the wedding through the intimate moments that surround it –  the conversations, rituals, laughter and quiet pauses that become part of the story. Designed for the modern bride, the collection brings together 22KT gold, uncut polki and kundan work, temple-inspired forms, engraved bangles, sculptural cuffs and statement pieces, balancing Indian heritage with a more individual approach to bridal dressing. 

The Polki collection celebrates the timeless allure of uncut diamonds, bringing the richness of traditional Indian jewellery into a more contemporary expression. Paired with vivid emeralds, pearls and intricate gold craftsmanship, from necklaces and bridal sets to kadas, earrings and rings. Rooted in the grandeur of Indian heirloom jewellery, each piece is designed to feel distinctive yet enduring, jewellery that can mark a special moment today and become part of a story carried forward. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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