Pandora has expanded its lab-grown diamond jewellery collections into Spain and Italy, aligning the launch with the opening of new flagship stores in Barcelona and Milan.

The Danish jeweller stated that the move represents another milestone in its ambition to democratize diamond jewellery and broaden consumer access to its offerings.

The Barcelona flagship, inaugurated on June 12, is Pandora’s third flagship store globally. Located on the renowned Passeig de Gracia, next to Gaudí’s Casa Batlló, the 175-square-metre store will be the only Pandora outlet in Spain to carry the company’s lab-grown diamond collection.

Meanwhile, the Milan flagship, which opened on June 26, occupies a prominent location at the intersection of Corso Vittorio Emanuele II and Piazza San Babila. Spanning 250 square metres across two levels, the store will serve as a key destination for the collection, which is also available in 40 additional stores across Italy and through Pandora’s online channels.

Pandora first introduced lab-grown diamonds in 2021, aiming to offer more affordable diamond jewellery to a broader customer base. The initial launch began with a limited trial in the United Kingdom before expanding to North America. By 2024, the company had extended the range across Europe.

With the latest expansion, Pandora’s synthetic diamond collections are now available in the United States, United Kingdom, Canada, Australia, New Zealand, Denmark, Spain, and Italy.

Earlier this year, Pandora released a report claiming that the carbon footprint of its lab-grown diamonds is 90% lower than that of natural diamonds. The company also proposed adding a “fifth C” — carbon footprint — alongside the traditional 4Cs: cut, carat, colour, and clarity. However, the Natural Diamond Council (NDC) challenged the comparison methodology and questioned the figures used to support the claim.