National News
Senco is gearing up for significant growth; plans to open 20 new stores this year
Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.
The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.
Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.
The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.
In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.
Future Outlook
Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.
National News
Harit Zaveri Jewellers Presents Its Signature Heritage Collection – Saanjh, Bringing Together Timeless Craftsmanship, Uncompromising Quality and Exceptional Value
Some Jewels Don’t Just Complete A Look, They Become A Part Of Your Story
The conversation while getting ready. A mother fastening the clasp of a necklace. Friends adjusting bangles and their hair between photographs. The pause before stepping into the mandap. The laughter that wasn’t planned, all a part of your story to celebrate the joyful moments of life.



Keeping this in mind, Harit Zaveri Jewellers unveil their latest bridal collection – Saanjh. This collection reflects that shift. It embraces weddings as they are today: intimate, layered and deeply personal.

This collection draws from India’s traditions while reflecting the way today’s brides approach weddings: with intention, individuality and a desire to wear pieces that resonate with their character and story.
Crafted in 22 KT gold, the collection features bridal necklaces layered with uncut polki and kundan work, statement chokers, temple-inspired jhumkas, engraved bangles, sculptural cuffs, cocktail rings and intricate detailing enriched with emerald-green enamel, ruby accents and motifs. Every detail has a purpose. Handcrafted gold work, floral engravings, enamel accents come together in pieces that honour heritage without feeling bound by it.
It moves effortlessly across celebrations, from pre-wedding rituals to the wedding ceremony and beyond, while carrying the craftsmanship and cultural language that has always defined Harit Zaveri Jewellers.
Harit Zaveri Jewellers continue their commitment to preserving traditional artistry while creating bridal jewellery for a new generation. Designed with versatility in mind, the collections feature necklaces, earrings, bangles, rings and statement pieces that seamlessly complement weddings, festive occasions and everyday celebrations.


Every piece is meticulously handcrafted using refined techniques and carefully selected materials, ensuring superior quality, durability and lasting beauty. Rooted in India’s rich jewellery-making traditions, the collections are created for today’s discerning customers who value authenticity, fine craftsmanship and jewellery that becomes part of life’s most cherished moments.
Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers shared:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look.
“Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”
Harit Zaveri Jewellers remains committed to offering the right craftsmanship, the right quality and the right price, making beautifully crafted jewellery accessible without compromising on excellence or trust.
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