National News
Senco is gearing up for significant growth; plans to open 20 new stores this year
Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.
The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.
Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.
The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.
In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.
Future Outlook
Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.
National News
PNGS Reva Diamonds Unveils Official E‑Commerce Platform, Marking A New Digital Chapter In Omnichannel Luxury
Certified natural diamond jewellery from the House of P N Gadgil & Sons now accessible nationwide through a seamless digital experience
PNGS Reva Diamonds, the premium certified natural diamond jewellery brand from the 195‑year‑old House of P N Gadgil & Sons (PNGS), today announced the launch of its official e‑commerce website, going live on September 16, 2026. The new platform extends the brand’s omnichannel footprint, bringing contemporary, hallmarked diamond jewellery to customers across India with the same trust, transparency, and craftsmanship Reva Diamonds is known for in-store.
The website, https://revadiamonds.com/, offers an immersive browsing experience featuring Reva Diamonds’ signature collections including everyday wear, festive pieces, and bridal jewellery, along with detailed product certification, 360° views, and secure, pan‑India delivery.
With the launch of its official website, Reva Diamonds is also introducing exclusive digital launch offers for customers. As part of The Reva Diamonds Digital Reveal, customers can avail themselves of a flat 50% off on making charges on certified natural diamond jewellery, exclusively on the Reva Diamonds website. Additionally, customers who sign up on the website can enjoy Rs. 1,000 off on their first order by using the code GET1000 at checkout.
Commenting on the launch, Amit Modak, CEO & Director, PNGS Reva Diamond Jewellery Limited, said:
“The launch of our official website marks an important step in Reva Diamonds’ journey as we build a contemporary diamond jewellery brand rooted in the enduring values of the P. N. Gadgil & Sons legacy. Today’s customer does not experience a brand through a single channel; discovery may begin online, the consideration may happen across digital and physical touchpoints, and the final experience is built through trust and personal engagement. Our objective is therefore to create a seamless ecosystem where our digital and retail experiences complement each other.
The website is an extension of our brand—not just a destination to view jewellery, but a platform through which customers can discover our collections, understand our craftsmanship and begin their journey with Reva.”
The website launch comes at a significant stage in Reva Diamonds’ growth journey. Established in December 2024, the brand has been developed as a new-age diamond jewellery proposition carrying forward the heritage of P. N. Gadgil & Sons while creating its own identity around modern diamond jewellery. Reva Diamonds has continued to expand its retail footprint, with the brand currently focused on creating a contemporary jewellery experience for today’s consumers.
Amit Modak brings extensive experience across finance, commodity markets, retail and the jewellery industry to his leadership role at PNGS Reva Diamond Jewellery Limited. He has been associated with Reva since its incorporation and also serves as a Director of P. N. Gadgil & Sons Limited.
With the launch of its official website, Reva Diamonds aims to further strengthen its connection with existing and prospective customers, while creating a digital foundation for the brand’s next phase of growth.
Reva Diamonds currently operates 36 locations through a mix of exclusive showrooms and shop‑in‑shop formats, with a strong presence in Maharashtra and ongoing expansion into new markets.
The Reva diamonds reveal – launch offers 50% off on Making Charges of Certified Natural Diamond Jewellery exclusively on the Reva Diamonds Website
PLUS
Sign up & get Rs. 1,000 off on your First Order
Use Code: GET1000
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National News3 hours agoPNGS Reva Diamonds Unveils Official E‑Commerce Platform, Marking A New Digital Chapter In Omnichannel Luxury
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