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Senco is gearing up for significant growth; plans to open 20 new stores this year

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Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.

The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.

Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.

The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.

In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.

Future Outlook

Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.

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National News

GJEPC Marks Commencement Of Construction Of India Jewellery Park Mumbai, A Landmark Project In Presence Of Hon’ble CM Devendra Fadnavis

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  • Phase 1 to cover 24.97 lakh sq. ft. of construction area; landmark project aims to strengthen India’s jewellery manufacturing ecosystem, attract investment and create employment opportunities
  • Manufacturing spaces for large and medium units will offer floor plates ranging from 1,000 to 25,000 sq. ft., catering to businesses of different scales.
  • Prices starts from Rs. 10400/sq. ft., zero stamp duty and zero transfer charges.

The Gem & Jewellery Export Promotion Council (GJEPC) today marked a historic milestone in the development of India Jewellery Park Mumbai (IJPM) with the commencement of construction at Mahape, Navi Mumbai. The ceremony marks the transition of this long-cherished industry vision into the construction phase, bringing India’s ambition to establish a world-class, integrated jewellery manufacturing hub a significant step closer to reality.

The ceremony was attended by Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra;  Eknath Shinde, Hon’ble Deputy Chief Minister of Maharashtra; Ganesh Naik, Hon’ble Minister for Forests, Government of Maharashtra;  Mandatai Mhatre, Member of the Maharashtra Legislative Council, Belapur Constituency, Navi Mumbai; Dr. P. Anbalagan, Principal Secretary (Industries, Investment & Services) and CEO, Invest Maharashtra, Government of Maharashtra; Deependra Kushwah, CEO, MIDC; Sandeep Ganesh Naik, Former member of legislative assembly, Maharashtra; Shri Kirit Bhansali, Chairman, GJEPC; Shaunak Parikh, Vice Chairman, GJEPC; Anil Virani, Convener, Audit & Finance, GJEPC; Anoop Mehta, Project Convener, India Jewellery Park Mumbai; Pramod Agrawal, Chairman, National Gems & Jewellery Council of India; Rajesh Rokde, Chairman, GJC; Colin Shah, former Chairman, GJEPC; Saurabh Gadgil, Chairman and MD, PNG Jewellers; Sabyasachi Ray, ED, GJEPC and Sanjiv Sharma, Director, ACIL.

Spread across 21.30 acres in Mahape, Navi Mumbai, India Jewellery Park Mumbai is planned with a total construction area of approximately 65.61 lakh sq. ft. and a carpet area of 34.35 lakh sq. ft. The development will comprise 10 blocks: eight blocks for large and medium manufacturing units, one block for small manufacturing units and one block for commercial offices. Manufacturing spaces for large and medium units will offer floor plates ranging from 1,000 to 25,000 sq. ft., catering to businesses of different scales. Prices start from Rs. 10400/sq. ft., zero stamp duty and zero transfer charges.

Phase 1 will cover four blocks—A4, A5, A6 and A7—with a planned construction area of 24.97 lakh sq. ft. and a carpet area of 13.32 lakh sq. ft. All statutory approvals have been obtained and bank financing has been approved.

Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra said, “The India Jewellery Park Mumbai is the future of our gem and jewellery industry. With the commencement of construction, we are taking a decisive step towards creating world-class infrastructure that will strengthen manufacturing, attract investments and generate employment. With an estimated investment potential of ₹50,000 crore and the capacity to create around one lakh direct and indirect jobs, the Park will be a major catalyst for Maharashtra’s economic growth.

As India expands its global trade partnerships through Free Trade Agreements (FTAs) with key markets, our industry stands to gain new opportunities for exports, market access and international collaboration. The India Jewellery Park Mumbai will provide the infrastructure and ecosystem needed to seize these opportunities and take Indian jewellery manufacturing to greater heights. Maharashtra is committed to supporting this growth through progressive policies, a business-friendly environment and strong infrastructure. Together with GJEPC, we are laying the foundation for a stronger, more competitive and globally connected gem and jewellery industry.”


Eknath Shinde, Deputy Chief Minister of Maharashtra
said:

“India Jewellery Park Mumbai is a landmark project that will give fresh impetus to Maharashtra’s economic growth. From Zaveri Bazaar, SEEPZ to Bharat Diamond Bourse, Maharashtra has built a strong legacy in this industry. India Jewellery Park Mumbai will take that legacy forward by bringing manufacturing, skilled artisans, design, technology and innovation together under one roof.

Our artisans and skilled designers are the backbone of this industry. Through skill development, we will create new opportunities for our youth, empower our workforce and help our manufacturers compete on the global stage. This is not just a project for the gem and jewellery industry; it is an important step towards building a stronger, more self-reliant Maharashtra.”

Ganesh Naik, Minister of Forests, Government of Maharashtra said:

“Maharashtra has always been at the forefront of India’s economic and industrial growth. The India Jewellery Park Mumbai (IJPM) in Navi Mumbai will be a major milestone in strengthening the state’s position as a global hub for the gems and jewellery industry. With the support of the government and industry stakeholders, this landmark project will create new opportunities for investment, employment and growth, while giving a strong boost to the sector. IJPM will contribute to Maharashtra’s economic progress and help realise the vision of a developed India, as envisaged by Hon’ble Prime Minister Shri Narendra Modi under Viksit Bharat.”

Kirit Bhansali, Chairman, GJEPC said:

“India Jewellery Park Mumbai will be a game-changer for India’s gem and jewellery industry. By bringing manufacturers, artisans and allied services under one roof, it will create new opportunities for MSMEs, encourage investment, generate employment and strengthen India’s jewellery manufacturing capabilities. With the support of the Maharashtra Government and the incentives offered under the Maharashtra Gems and Jewellery Policy 2025, the Park will help businesses grow, promote Indian jewellery brands and enhance our competitiveness in global markets.


It will be an important step towards achieving India’s ambitious gem and jewellery export targets and establishing Brand India as a global symbol of craftsmanship, quality and innovation.”

The project will benefit from the Maharashtra Government’s policy support for the gem and jewellery sector. Incentives outlined for eligible units include stamp duty and MIDC transfer fee exemptions, a 50% SGST waiver for the specified eligibility period, electricity duty exemptions and interest subsidies on term loans for MSMEs. Eligible lab-grown diamond units may also benefit from electricity tariff support, subject to the applicable conditions. A single-window clearance mechanism under the MAITRI policy is intended to simplify approvals and improve the ease of doing business.

The project has already generated encouraging interest from industry participants, with more than 70 companies expressing interest in investing in the Park. This response reflects industry confidence in the project’s potential and the opportunity to build a modern, globally competitive manufacturing ecosystem in Maharashtra.

The Maharashtra Government’s dedicated Gems and Jewellery Policy 2025 further strengthens the investment proposition by providing sector-specific support. The Park is expected to facilitate business expansion, create opportunities for skilled and semi-skilled workers, and strengthen the network of ancillary services that support jewellery manufacturing.

As construction commences, GJEPC has called upon manufacturers, jewellery businesses and other industry stakeholders to participate in the project and explore opportunities to establish their units at the Park. The development is intended to serve as a shared industry asset—one that supports the next phase of growth in Indian jewellery manufacturing and enhances the country’s global competitiveness.

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