National News
Senco is gearing up for significant growth; plans to open 20 new stores this year
Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.
The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.
Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.
The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.
In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.
Future Outlook
Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.
National News
Meroh Unveils Belong Collection:Where Sculptural Design Meets Nature’s Organic Rhythms
With Belong, Meroh Moves Beyond The Literal Forms Of Nature And Capture Its Deeper, Emotional Rhythm
The Belong Collection from Meroh explores the natural elegance of leaves through sculptural jewellery. The collection is rooted in a profound poetic truth: in nature, everything has a place where it inherently connects. A leaf belongs to the stem, the stem to the branch, and the branch to the earth. By capturing these organic rhythms, the collection mirrors our own human desire to find where we ground ourselves, connect, and ultimately belong.



While architectural structure has always defined Meroh’s signature design DNA, this collection marks a profound evolution by introducing organic inspiration. We have not replicated flora literally; instead, we have captured its feeling, studying how we anchor ourselves and allowing those foundational bonds to come alive in fine jewellery.
The designs distill nature’s living rhythm into abstract, sculptural forms that interact dynamically with the body. Rings unfold across the finger in descending, spiralling paths, while necklaces suspend sculpted forms elegantly along the neckline. Moving with the wearer, cascading earrings fall in layered tiers, and fluid bangles wrap effortlessly around the wrist. Every piece carries an intentional sense of motion and three-dimensional depth, artfully engineered to sit with lightweight comfort against the skin.
The emotional duality of the collection comes to life through two distinct, high-contrast colourways, both meticulously crafted in rich 18k yellow gold. Deep, vivid Zambian emeralds are paired with the crisp brilliance of diamonds. Against the warm gold, they evoke a vibrant, fresh vitality, a feeling of growth and luminous energy. Rich Mozambique rubies blend with diamonds to offer an intense visual contrast, radiating a striking presence that feels passionate and deeply emotional.
Craftsmanship defines the form, but emotion guides the light. Diamonds meticulously set in mixed pavé trace the precise contours of the designs, capturing light from every angle without overwhelming the gold. High-polish surfaces give each piece a mirror-like clarity, allowing the vibrant gemstones to take centre stage.
The collection celebrates nature’s quiet geometry and our own personal journeys. By translating abstract patterns of connection into fine jewellery, Meroh preserves the beauty of transformation in wearable poetry designed to be kept for a lifetime.
Speaking about the inspiration behind the collection, Vinnie Ghatiwala shares:

“With Belong, we wanted to move beyond the literal forms of nature and capture its deeper, emotional rhythm. In nature, a leaf’s entire existence is defined by its connection to the root. This collection is a tribute to that bond. It is about finding the foundations that ground us, anchor us, and ultimately give us the strength to grow.”
-
International News18 hours agoDe Beers Suspends Production At Venetia Mine Amid Global Diamond Market Slowdown
-
National News17 hours agoMeroh Unveils Belong Collection:Where Sculptural Design Meets Nature’s Organic Rhythms
-
International News21 hours agoCertificate Ceremony Held To Recognize The First Jewellery Import Shipments Under The India–UK CETA
-
National News22 hours agoGold Sees Decline On Shifting Global Macroeconomic Cues

