National News
Senco is gearing up for significant growth; plans to open 20 new stores this year
Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.
The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.
Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.
The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.
In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.
Future Outlook
Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.
National News
For The Man Who Inspires: Father’s Day Gifting From Zen Diamond India’s Hugo Collection
Zen Diamond India Marks Father’s Day With a Thoughtfully Curated Collection Of Men’s Jewellery, Timepieces and Fragrances, Celebrating The Confidence, Strength and Individuality Of The Modern Father.
This Father’s Day, Zen Diamond India celebrates fathers through its contemporary range of men’s jewellery, designed for those who embody confidence, strength, and individuality. Featuring bold yet refined designs crafted in platinum and accented with natural diamonds, the collection reflects the many facets of modern fatherhood. Complemented by sophisticated timepieces and fragrances, these thoughtfully curated pieces offer meaningful ways to honour the men who continue to inspire, guide, and support us every day.
Hugo Urban Pulse Chain
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Hugo Pure Edge Kada
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At a time when men’s jewellery is experiencing a major cultural moment—with Bollywood actors, athletes, and global style icons embracing bracelets, cuffs, and statement accessories—the kada remains one of the few pieces that seamlessly blends fashion with heritage. Deeply rooted in Indian culture and long associated with strength, resilience, and identity, this contemporary interpretation makes a meaningful Father’s Day gift for fathers who have always balanced tradition with modernity.
Men’s Stainless-Steel Watch
In an era dominated by smartwatches and constant notifications, a classic analogue timepiece remains a powerful style statement. Crafted in durable stainless steel and accented with natural diamonds, this watch combines timeless sophistication with modern functionality, making it an ideal Father’s Day gift for fathers who appreciate enduring style over fleeting trends.
Hugo Wing Crest Ring
Gone are the days when men’s accessories were limited to watches and cufflinks. With statement rings becoming a staple in contemporary menswear, this striking piece offers a sophisticated way to embrace self-expression. Featuring intricate feather-inspired detailing and a sparkling centre stone, it serves as a modern symbol of strength, individuality, and character.
Mini Set Men’s Perfume
Indulge in this exclusive mini set of men’s fragrances, inspired by the timeless allure of precious gemstones. Featuring four distinctive scents—Ruby, Emerald, Sapphire, and Diamond—each fragrance embodies a unique facet of masculine sophistication.
From the bold and fiery notes of Ruby to the fresh vitality of Emerald, the deep elegance of Sapphire, and the refined brilliance of Diamond, this collection offers a versatile fragrance experience. Ideal for travel or gifting, it is a sophisticated statement of style for the modern man.
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