National News
Senco is gearing up for significant growth; plans to open 20 new stores this year
Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.
The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.
Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.
The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.
In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.
Future Outlook
Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.
National News
De Beers Unveils ‘Love From Dad’ Collection with Intimate Second-Piercing Diamond Designs
A Modern Expression of Love Through Delicate Natural Diamond Pieces Designed for Meaningful Everyday Styling
A quiet expression of love, the Love From Dad collection by De Beers brings a deeply personal touch to natural diamond jewellery, reimagined through delicate second piercing earrings that feel both intimate and modern. Thoughtfully designed to complement the primary piece, these accents add a subtle layer of meaning, turning an everyday ear stack into something truly sentimental.
Crafted with rare natural diamonds, each piece carries a brilliance that goes beyond its sparkle, formed over billions of years; no two diamonds are ever alike. This inherent rarity, paired with understated design, creates a timeless keepsake, an enduring reminder of love that evolves with you, yet never fades.
The Subtle Spark Climber
Delicate and intentional, this trio-inspired diamond stud design is all about quiet brilliance. Set slightly above the primary piercing, it creates a soft, ascending sparkle that feels modern yet understated. Crafted with natural diamonds, each precisely cut to maximise light, this piece offers a refined luminosity. Its balanced composition and gentle brilliance make it a timeless addition, effortlessly elevating everyday styling.
The Diamond Cluster Accent
Playful yet poised, this clustered arrangement brings multiple diamonds together in one luminous expression. Worn as a second piercing, it adds texture and dimension, transforming a classic ear stack into something more personal. Featuring natural diamonds, the clustered setting enhances brilliance through every facet, creating a richer, multi-dimensional sparkle. Its distinctive yet elegant form ensures it remains a timeless statement of individuality
The Bold Floral Stud
Inspired by organic symmetry, this floral-inspired stud blooms with character. Its intricate form contrasts beautifully with a simpler first piercing, creating a curated look that feels expressive and fresh. Set with natural diamonds, each element contributes to a radiant, cohesive sparkle. The interplay of detail and light gives it a one-of-a-kind presence, designed to endure beyond seasonal trends.
The Contemporary Ear Climber
Sculptural and striking, the ear climber redefines how diamonds are worn. Following the natural curve of the ear, it introduces a directional, fashion-forward edge to any stack. Crafted with natural diamonds, its flowing structure amplifies light across the entire silhouette, creating a continuous shimmer. The balance of bold design and classic brilliance makes it a modern heirloom in the making.
The Diamond Drop Huggies
Elegant with a hint of movement, this minimal drop design introduces fluidity into the ear stack. Sitting just below the second piercing, it softens the look with a gentle, graceful sway. Featuring natural diamonds, its simplicity allows inherent brilliance for the natural diamond to take centre stage. The effortless sparkle and refined movement ensure it remains a timeless expression of understated luxury.
The Minimal Duo Studs
Refined in its simplicity, this two-diamond composition offers a quiet yet confident statement. Positioned as a second piercing, it introduces a balanced symmetry that feels both modern and enduring. Crafted with natural diamonds, each element is thoughtfully placed to enhance light while maintaining a clean, minimal aesthetic. Its understated elegance allows it to seamlessly integrate into any ear stack, making it a timeless expression of subtle sophistication.
The Snowflake Diamond Studs
Delicate yet defined, this snowflake-inspired design captures a quiet moment of brilliance. Its intricate arrangement creates a sense of lightness and symmetry, making it a refined accent for a second piercing. Crafted with natural diamonds, each facet reflects light in a soft, diffused shimmer. The detailed composition gives it a one-of-a-kind character, while its quiet brilliance ensures lasting appeal.
The Three Diamond Line Stud
Balanced and refined, this three-diamond composition is arranged in a clean, linear formation that brings a sense of quiet structure to the ear. Worn as a second piercing, it introduces a subtle definition that complements more intricate or minimal pieces alike. Crafted with natural diamonds, each stone is precisely set to create a seamless flow of light across the design. The considered alignment and soft radiance give it a modern yet timeless appeal, making it an effortless addition to a thoughtfully curated ear stack.
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