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Senco is gearing up for significant growth; plans to open 20 new stores this year

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Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.

The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.

Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.

The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.

In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.

Future Outlook

Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.

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National News

GJEPC, Latur Jewellers’ Association Host Seminar On Membership, IIJS BHARAT and MSME Schemes

The Seminar Attracted Over 300 Retail Jewellery Store Owners From Murud and Nearby Regions

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GJEPC, in collaboration with Saraf Suvarnakar Vyapari Sangh, Latur, organised a seminar in Murud on 24 May focusing on GJEPC membership, IIJS Bharat participation and MSME benefits.

Mithilesh Pandey, Senior Director, GJEPC, outlined the benefits of GJEPC membership, export opportunities through courier, post, hand-carry, e-commerce and online platforms, along with key government schemes and Maharashtra’s new trade policy. He also highlighted initiatives such as Buyer-Seller Meets, the Capacity Building Scheme and MSME support measures.

Naheed Sunke, Assistant Director, GJEPC, briefed participants on IIJS Bharat, its business opportunities and special discounted schemes available through the association.

The seminar attracted over 300 retail jewellery store owners from Murud and nearby regions including Chakur, Ausa, Nilanga, Ahmedpur, Udgir and Shirur Anantpal. A Parichay Card registration camp for artisans was also held during the programme.

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