National News
Senco is gearing up for significant growth; plans to open 20 new stores this year
Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.
The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.
Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.
The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.
In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.
Future Outlook
Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.
National News
Tradition Meets Everyday Style: Mangalsutras For Karva Chauth From Candere By Kalyan Jewellers
Candere by Kalyan Jewellers reimagines the traditional mangalsutra with contemporary designs for festive celebrations and everyday wear
Karva Chauth brings together cherished rituals, festive dressing and the celebration of love and togetherness. For many women, the mangalsutra holds a special place in the occasion—a symbol of marriage and commitment, chosen with care and worn with meaning.
While its significance remains rooted in tradition, its designs continue to evolve. Alongside classic necklaces, diamond mangalsutras, rings and bracelets offer contemporary ways to wear this familiar symbol, bringing personal style to a treasured piece of jewellery.
This Karva Chauth, Candere by Kalyan Jewellers presents a curated selection of mangalsutras spanning classic and contemporary designs. From delicate necklaces to distinctive ring and bracelet styles, the edit offers pieces that complement festive ensembles and can become part of an everyday jewellery wardrobe.
Myrina Diamond Mangalsutra Ring Taking the mangalsutra beyond the traditional necklace, the Myrina Diamond Mangalsutra Ring offers a modern way to carry its symbolism on the hand. The design combines the familiar aesthetic of a mangalsutra with the everyday ease of a ring, making it a subtle choice for women who prefer contemporary jewellery.
Wear it on its own as a meaningful statement or pair it with delicate gold or diamond bands for a layered ring look. It is an understated way to bring the sentiment of Karva Chauth into everyday styling.
Bhavanya Diamond Mangalsutra Oval Bracelet For women who prefer their mangalsutra to be understated yet distinctive, the Bhavanya Diamond Mangalsutra Oval Bracelet offers a contemporary wrist-wear interpretation. The design brings the traditional essence of a mangalsutra into a bracelet silhouette, making it a practical alternative to the conventional necklace while retaining its symbolic character.
Style it with slim gold bangles or delicate bracelets for a festive layered look or wear it on its own for a more minimal expression.
Lucky Clover Gold Evil Eye Watch Charms Bringing a contemporary twist to a familiar mangalsutra detail, the Lucky Clover Gold Evil Eye Watch Charms feature black beads alongside a lucky clover and evil eye motif. The combination brings together the traditional character of mangalsutra-inspired jewellery with a modern, personalised accessory designed for everyday wear.
Accessorize the charm with a watch to introduce the familiar, black-beaded detail in a more contemporary way, or pair it with other jewellery for a subtle festive look.
Floraline Diamond Mangalsutra Delicate and feminine, the Floraline Diamond Mangalsutra brings a contemporary touch to the traditional mangalsutra silhouette. Crafted in 14K yellow gold, the design features a floral-inspired diamond motif that adds a subtle element of sparkle while keeping the overall look refined.
Its minimalist character makes it an elegant choice for women who prefer their festive jewellery to feel sophisticated without being overwhelming.
Forever Together Solitaire Mangalsutra For a contemporary take on the traditional mangalsutra, the Forever Together Solitaire Mangalsutra pairs a classic silhouette with the understated brilliance of a solitaire diamond.
Its clean design makes it especially suited to the growing trend of layered jewellery, allowing the mangalsutra to become part of a more personalised, modern stack. Layer it with fine gold chains of varying lengths for a fashion-forward festive look or wear it on its own when you want the solitaire to stand out.
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