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Senco is gearing up for significant growth; plans to open 20 new stores this year

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Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.

The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.

Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.

The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.

In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.

Future Outlook

Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.

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5 Ways To Elevate Your Diwali Style With Diamond Stacking

Discover five stylish ways to layer, mix and stack natural diamond jewellery this Diwali, creating festive looks that blend timeless elegance with contemporary personal style.

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The best Diwali looks begin with light. It catches on silk, reflects off sequins and comes alive in the brilliance of a natural diamond. This festive season, let your jewellery take centre stage with a little more sparkle and a lot more personality.

From intimate family gatherings and card parties to glamorous Diwali soirées, jewellery is often what completes the festive look. And while a statement piece will always have its place, this season is all about a more personal approach to dressing up: layering, mixing and stacking your favourite pieces to create a look that feels distinctly your own.

Real diamonds lend themselves beautifully to this way of styling. Their timeless versatility allows them to move effortlessly from traditional to contemporary, from understated afternoon celebrations to dressed-up evenings. The key is knowing what to layer, where to add sparkle and when to let a single piece shine.

Here are five ways to make natural diamonds part of your Diwali style story this season:

Layer your necklaces for a modern festive neckline There is something effortlessly glamorous about layered necklaces with festive Indianwear. The trick is to play with length, proportion and scale rather than making every piece compete for attention. Start with a rare diamond solitaire pendant and layer it with a slightly more substantial necklace or a contemporary tennis necklace. With a traditional silk saree or an embellished blouse, richer layers can complement the grandeur of the outfit. With a simpler kurta, saree or lehenga, delicate diamond layers can bring just the right amount of luminosity. Think of it as building your look one layer at a time. The aim is not uniformity, but dimension.

Make a statement with a stack of diamond rings The days of keeping every ring perfectly matched are giving way to a more expressive approach. This Diwali, mix shapes, sizes and silhouettes to create a ring stack that feels personal. Try pairing a classic round diamond with a crisp emerald cut or contrast a sleek band with a more sculptural statement ring. And don’t feel the need to keep every ring on one finger. Spread your stack across both hands for a look that feels more effortless. The beauty of asli diamonds is that every piece brings its own character to the combination. Together, they create a look that feels considered without looking overly styled.

Give festive dressing a contemporary twist with ear stacking If you want to bring a youthful edge to traditional festive dressing, look no further than your ears. Start with a diamond stud or a pear-shaped diamond on the lobe, then build upwards with smaller round studs, delicate hoops or an elegant ear cuff. Mixing different sizes and silhouettes creates a subtle cascade of sparkle without taking away from the rest of your jewellery. It works particularly well with a sleek low bun, a side-swept hairstyle or an updo that leaves the ears beautifully exposed. Paired with a saree, lehenga or even a sharply tailored festive look, an ear stack can make classic dressing feel instantly more contemporary.

Layer your bracelets for a little wrist drama A festive outfit deserves a little sparkle every time you move. This Diwali, let your wrists do some of the talking. Pair a natural diamond tennis bracelet with classic gold bangles, a diamond cuff or a delicate chain bracelet. The contrast between the fluid brilliance of diamonds and the structured form of traditional bangles creates an effortlessly modern combination. For daytime celebrations, keep the layers lighter and more delicate. Heading to a Diwali party in the evening? Add a little more drama with varied bracelet widths and textures. The secret is to mix rather than match. Different pieces can sit beautifully together without looking like they were bought as a set.

Mix the old with the new and make it your own Perhaps the most personal way to embrace jewellery stacking is to forget the rules altogether. Pair a traditional diamond pendant with contemporary solitaire earrings. Wear a tennis necklace with a classic festive saree. Or bring an heirloom diamond into the mix with a newer piece, creating a combination that brings different chapters of your life together. This is where natural diamonds have a particular resonance. They are not pieces that need to be saved for one occasion. They can become part of your everyday wardrobe, be dressed up for Diwali and return again for birthdays, anniversaries, weddings and all the moments in between.

Ultimately, jewellery stacking is less about following a formula and more about finding combinations that feel like you. Start with the pieces you love, experiment with proportions and don’t be afraid to mix the traditional with the unexpected.

Because while trends may change, the value of a real diamond goes beyond the season. It is its brilliance, rarity and the meaning it gathers over time that makes it something to wear, return to and pass on.

This Diwali, let your jewellery tell your story, one layer, one sparkle and one memorable celebration at a time.

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