National News
Senco is gearing up for significant growth; plans to open 20 new stores this year
Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.
The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.
Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.
The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.
In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.
Future Outlook
Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.
National News
PNG Jewellers Celebrates Shravan With The Return Of Its Signature Mangalsutra Mahotsav
From Timeless Gold To Contemporary Diamond Designs, The Annual Festival Offers An Extensive Collection Of Mangalsutras That Blend Tradition With Everyday Elegance
Reinforcing its commitment to celebrating one of India’s most cherished symbols of marriage, PNG Jewellers has announced the return of its much-awaited Mangalsutra Mahotsav, to be held from 13 August to 13 September 2026 across all PNG Jewellers stores in India. The annual festival showcases the brand’s widest-ever collection of mangalsutras, thoughtfully curated to suit the evolving preferences of Indian women while honouring the timeless significance of the ornament.
Over the years, Mangalsutra Mahotsav has become one of PNG Jewellers’ marquee annual initiatives, offering customers an extensive variety of traditional, contemporary and lightweight designs that seamlessly complement both festive occasions and everyday wear. This year’s collection reflects changing consumer preferences, featuring elegant gold mangalsutras, solitaire-inspired diamond styles, minimalist daily wear designs, and statement pieces that celebrate individuality alongside tradition.
Designed for married women of all ages, the festival also caters to husbands and families looking to gift a meaningful piece of jewellery during the auspicious month of Shravan. With an emphasis on affordability without compromising on craftsmanship, the Mahotsav enables customers to discover designs that suit every style, personality and budget.
As part of the festival, customers can avail themselves of Mangalsutra jewellery with making charges starting from just 7.99% for a limited period, valid until 13th September 2026. The exclusive offering brings together timeless design and craftsmanship, making it an ideal occasion to celebrate the enduring symbol of love, tradition and commitment.
Commenting on the occasion, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:
“Mangalsutra has always held deep emotional significance, but today’s women are redefining how they wear and celebrate it. At PNG Jewellers, our endeavour has been to preserve its cultural essence while introducing designs that complement contemporary lifestyles. Through Mangalsutra Mahotsav, we continue to offer one of the country’s most extensive collections, ensuring every woman finds a design that reflects her personality, whether rooted in tradition or inspired by modern elegance.This annual festival is our way of celebrating both heritage and self-expression.”
Backed by nearly two centuries of trust and craftsmanship, PNG Jewellers continues to innovate across categories while remaining deeply connected to India’s cultural traditions. Through initiatives such as Mangalsutra Mahotsav, the brand reaffirms its commitment to delivering exceptional design, unmatched variety and meaningful value to customers across its growing retail network.
PNG Jewellers Celebrates Shravan With The Return Of Its Signature Mangalsutra Mahotsav
Vaidehi Parshurami Returns As The Face of P. N. Gadgil & Sons’ 22nd Mangalsutra Mahotsav
Sky Gold & Diamonds Enters MSCI India Domestic Small Cap Index, Marks Key Milestone In Growth Journey
Chitrangada Singh Inaugurates PNG Jewellers’ New Store In Gurugram
PNG Jewellers Celebrates Shravan With The Return Of Its Signature Mangalsutra Mahotsav
Sky Gold & Diamonds Enters MSCI India Domestic Small Cap Index, Marks Key Milestone In Growth Journey
-
New Premises21 hours agoChitrangada Singh Inaugurates PNG Jewellers’ New Store In Gurugram
-
National News20 hours agoSky Gold & Diamonds Enters MSCI India Domestic Small Cap Index, Marks Key Milestone In Growth Journey
-
GlamBuzz2 hours agoVaidehi Parshurami Returns As The Face of P. N. Gadgil & Sons’ 22nd Mangalsutra Mahotsav
-
National News2 hours agoPNG Jewellers Celebrates Shravan With The Return Of Its Signature Mangalsutra Mahotsav
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.