National News
Senco is gearing up for significant growth; plans to open 20 new stores this year
Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.
The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.
Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.
The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.
In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.
Future Outlook
Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.
National News
Festive Dressing, But Make It QWEEN: 10 Jewellery Pieces To Add To Your Festive Wardrobe
Festive dressing does not always have to mean going traditionally. QWEEN brings a more contemporary take to fine jewelry, combining natural diamonds and gemstones with unexpected designs, playful names and modern silhouettes.
From statement rings and layered necklaces to easy-to-style earrings and bracelets, the brand makes jewelry feel personal, expressive and easy to work into your festive wardrobe, whether you are dressing up for a celebration, gifting someone special or simply adding a little sparkle to your own look.
1. Moonlit Mischief Ring
A little drama for your festive look, the Moonlit Mischief Ring features a central opal surrounded by diamonds and pink sapphires in rose gold. The opal is designed to shift while the surrounding stones remain fixed, making this a beautiful statement piece for evening celebrations and festive dressing.
2. Girls Night Stackable Rings
Why wear one when you can stack three? The Girls Night Stackable Rings bring together blue sapphires, diamonds and pink sapphires across individual bands in white and yellow gold. Wear them together for a statement moment or split them across fingers to create your own festive combination.
3. Crisscross Ombre Ring
For those who like their jewellery to make an entrance, the Crisscross Ombre Ring combines three sculptural bands with baguette-cut stones and a gradient of pink tones. Its dimensional design makes it an easy pick for festive evenings when your jewellery needs to do some of the talking.
4. Signature Stack Necklace
A modern take on the classic signet, this necklace is crafted in a seamless tricolour band of rose, white and yellow 18K gold. With no stones competing for attention, the beauty lies in the interplay of the three gold tones, making it a refined choice for both festive and after-hours dressing.
5. Understated Icon Necklace
Minimal, polished and incredibly versatile, the Understated Icon Necklace is made for those who prefer their festive jewellery to be subtle but still noticeable. Its clean silhouette makes it easy to pair with a silk saree, a sharp festive co-ord or even a classic evening dress.
6. Teleport Me Pendant
A pop of colour can instantly change a festive look, and the Teleport Me Pendant does exactly that. An amethyst baguette takes centre stage, surrounded by 62 diamonds in QWEEN’s signature split-prong bead setting, with the purple stone standing out beautifully against rose gold.
7. Watch Me Fly Pendant
Inspired by the transformation of a butterfly, this pendant pairs diamond-set wings with a vibrant pink sapphire ombré. It is playful, colourful and symbolic, making it a thoughtful festive gift for someone stepping into a new chapter, or a piece to wear as your own little statement.
8. Leave An Impact Bracelet
Sometimes, less really is more. The Leave An Impact Bracelet uses a clean combination of white and yellow gold, with no stones at all. The design relies on the meeting of the two metals, giving it a sleek, contemporary finish that can easily be worn with festive watches, bangles or stacked bracelets.
9. Fangirling Over Myself Hoops
Your festive wardrobe deserves a pair of hoops that can hold their own. These rose gold hoops feature 54 diamonds set around the entire circumference, creating a continuous line of sparkle that catches the light from every angle. Wear them with an updo, a sleek festive look, or even a simple monochrome outfit.
10. Free Fall Earrings
For a festive look that calls for something unexpected, the Free Fall Earrings bring together an angled octagon-cut amethyst with flowing, diamond-set ribbons. The contrast between the structured gemstone and fluid design gives these earrings plenty of movement and personality.
This festive season, let your jewellery do more than complete the outfit. From statement-making designs to pieces made for everyday layering, QWEEN brings a fresh, personal edge to festive dressing and gifting.
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Festive Dressing, But Make It QWEEN: 10 Jewellery Pieces To Add To Your Festive Wardrobe
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