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Senco is gearing up for significant growth; plans to open 20 new stores this year

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Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.

The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.

Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.

The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.

In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.

Future Outlook

Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.

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National News

Coffee With CKM – Special Edition: In Conversation With Gurudev Sri Sri Ravi Shankar

Enriching Conversation On Wisdom, Success, Spirituality & Humanity….and More

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“I don’t have to conquer the world. The world has always been mine. You conquer only that which is not yours.” With these profound words, Gurudev Sri Sri Ravi Shankar instantly captivated hearts and minds, elevating the latest episode of Coffee with CKM into a deeply moving and spiritually enriching experience.

In this special edition, Dr. Chetan Kumar Mehta (CKM) welcomed Gurudev Sri Sri Ravi Shankar, globally revered spiritual master, humanitarian, and peace ambassador, for a soul-stirring dialogue that transcended the ordinary and ventured into the realm of wisdom, consciousness, and human purpose.

Widely celebrated for his contribution to peacebuilding, reconciliation, and humanitarian service, Gurudev was recently honoured with the World Peace and Security Leadership Award by the Boston Global Forum and AI World Society in 2025. Established in 2015, the prestigious award recognizes global leaders who embody ethical courage, moral governance, and compassion in advancing peace and humanity.

In a conversation marked by warmth, spontaneity, and Gurudev’s trademark childlike innocence, profound insights emerged effortlessly — offering timeless lessons for entrepreneurs, leaders, families, and society at large.

Gems of Wisdom from Gurudev

On the need for guidance and wisdom
“When you have questions, when you search for answers, you need a guru. If you have all the answers, you don’t need a guru.”

On karma
“Karma is simply the impression that creates similar situations around you.”

On spirituality
“Spirituality is not religion or rituals — it is what unites an individual with the cosmos.”

On measuring success
“Measure success by the smiles on your face and the confidence that you exhibit.”

On wisdom versus information
“Information is not wisdom. One has to go through experiences in life and process them into wisdom.”

On energy and emotions
“When we are filled with positive energy, people around us are energized. Thoughts and emotions affect our energy levels.”

On balancing business and relationships
“When it comes to business, use your mind. When it comes to personal relationships, use your heart.”

On leadership and institution building
“Don’t try to build grand organisations. Just do what is right for society and humanity. When we started, we built people, character, and uplifted vision.”

On today’s generation
Reflecting on the digital age, Gurudev observed that the younger generation increasingly seeks instant experiences through social media and the internet, often leading to shorter attention spans and weakened interpersonal bonds. He stressed the urgent need for parents to provide children with a strong foundation in personal values and life skills.

On emotional well-being
“For peace and joy, you need real-time emotional connectivity — something social media can never replace.”

The episode stands as a powerful reminder that true success lies not merely in achievement, but in inner stillness, emotional balance, and meaningful human connection. With this special edition, Coffee with CKM once again reinforces its position as a platform for transformational conversations — where business, leadership, philosophy, and humanity seamlessly converge.

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