National News
Senco Gold Q1 Revenue Jumps 28% on Festive Demand and Store Expansion
Robust consumer sentiment and nine new showroom launches drive growth; gold prices rise fails to dent buyer appetite

Senco Gold Ltd posted a 28% year-on-year increase in total revenue for the first quarter of FY26, propelled by strong festive demand and aggressive retail expansion. The jewellery retailer’s retail revenue grew 24% during the quarter, highlighting increased footfall and consumer interest across its growing showroom network.
Sales were buoyed by festive celebrations such as Akshay Tritiya, Baisakhi, Bihu, Poila Baishakh, and Ramnavmi, particularly in core markets like West Bengal, Punjab, and Assam, where Senco holds strong brand equity. Despite a 32% spike in gold prices—ranging between ₹86,900 and ₹1,01,000 per 10 grams—consumer appetite for gold jewellery remained resilient.
During the quarter, Senco launched nine new showrooms, bringing its total store count to 179 nationwide. The company continued to focus on brand-led strategies aimed at lifestyle-focused and festive shoppers through its diverse product lines.
Looking ahead to Q2 FY26, Senco plans to open 11 additional showrooms, aiming to meet its full-year target of 20 new outlets. It also intends to scale up its sub-brands — Sennes, Gossip, and Everlite — through franchise models to deepen its reach in urban and semi-urban markets.
Shares of Senco Gold Ltd rose 2.22% on Friday, closing at ₹350.05 on the BSE, up ₹7.60 from the previous session.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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