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Senco Gold Ltd. clocks record sales of ₹1700+ cr. for October, 56% YoYgrowth

Diwali and Dhanteras festive buying push Senco Gold & Diamonds’ sales to an unprecedented high despite highest-ever gold prices and muted Q2 demand

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Senco Gold & Diamonds, India’s most trusted jewellery house has reported the highest ever retail sales for the month of October in its 85+ year old history! Senco clocked sales of over Rs.1,700 crore for the month backed by robust festive buying for Diwali and Dhanteras, registering a 56% YoY growth over October last year. Gold value for the brand went up by 60% YoY while the value of diamonds grew 32% YoY.

Despite soaring gold prices that went up to a record high of Rs.132,294 per 10 grams on October 31, Senco’s sales grew by both volume (4% in gold, 5% in diamonds and 8% in silver) and value. Senco’s record sales numbers were driven by new design launches, positive customer sentiment and attractive festive offers that drew in a steady stream of customers across its stores pan India as well as its online platforms.

“These record numbers reflect a very positive customer sentiment indicating which way the graph will go in the months to come. We are fully prepared to meet the strong demand in the upcoming wedding season and through Q3 and Q4. Our teams are committed to constantly launching exciting new designs as per customer preference across India. We are rigorously working on ensuring operating leverage, enhanced EBITDA, and improvement in Inventory Management to enhance Return on Capital Employed (ROCE) and Return on Equity (ROE),” said Suvankar Sen, Managing Director & CEO.

For Q1, Q2 and the first month of Q3FY26, Senco’s YoY retail value growth stood at 25%, which included 19% Same Stores Sales Growth (SSSG). The brand launched three new showrooms in October in Itawa, Bikaner and Dehradun, expanding its retail footprint to 185 Senco showrooms in India and 2 in Dubai. In its lifestyle accessory segment, Senco currently has 8 Sennes showrooms.

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National News

Back To Campus With Candere Lifestyle Jewellery: Gen Z-Approved Picks To Restart College In Style

Lightweight, Versatile and Trend-Forward Jewellery Designed For Gen Z’s Everyday Campus Lifestyle.

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The return to campus after the summer break is all about refreshing your wardrobe with pieces that feel effortless, expressive, and versatile enough for everyday college life. From casual lectures and coffee catchups to society events and weekend outings, Gen Z is embracing jewellery that blends individuality with easy styling. Minimal yet statement-worthy designs are becoming the go-to for students looking to elevate their daily looks without going over the top.

Lightweight jewellery has emerged as a key fashion essential, offering the perfect balance of style, comfort and functionality. Whether it’s sleek chains, contemporary rings, minimalist bracelets, or everyday earrings, these pieces add a touch of personality without compromising on ease of wear.

Candere Lifestyle Jewellery – A Kalyan Company, presents a curated collection of modern, lightweight designs crafted for the dynamic lifestyles of today’s students. Designed for both men and women, the collection combines trend-led aesthetics with everyday versatility, making it the perfect companion for creating effortlessly chic campus looks.

Here’s a Curated Edit

Caterpillar Butterfly Diamond Hoop Earrings

The Caterpillar Butterfly Diamond Hoop Earrings combine delicate butterfly-inspired detailing with contemporary hoop styling, creating a fun yet elegant statement piece. The subtle diamond accents add sparkle while keeping the look versatile enough for everyday campus fashion. Pair them with crop tops, flowy dresses, or casual kurtis for a fresh campus-ready look.

Bubbly Diamond Flexi Ring

The Bubbly Diamond Flexi Ring is designed with a playful flexible silhouette highlighted by delicate diamond accents that bring a youthful charm to the piece. Lightweight and easy to wear, it blends comfort with trend-forward styling for everyday accessorising. Style it with multiple rings, oversized shirts, and casual denim for a chic stacked-jewellery moment.

Yusra Diamond Oval Bracelet

Elegant and delicate, the Yusra Diamond Oval Bracelet features an oval motif accented with subtle diamonds that lend just the right amount of sparkle. Its minimal yet contemporary design makes it ideal for stacking or wearing solo through busy college days and casual outings alike. Pair it with pastel tops, linen fits, or stacked bracelets for a playful yet refined everyday look.

Wilber Platinum Chain

The Wilber Platinum Chain features a sleek linked design with a lightweight construction that makes it ideal for all-day wear. Contemporary and versatile, the chain adds a subtle statement to everyday dressing while maintaining a clean, minimal aesthetic. Style it with open shirts, relaxed fits, and neutral co-ords for an elevated off-duty vibe.

Lewis Platinum Ring

Crafted in platinum with a smooth polished finish, the Lewis Platinum Ring stands out for its sharp detailing and modern minimal design. Its versatile silhouette makes it easy to wear every day while adding a refined edge to casual college outfits. Pair it with monochrome outfits, denim jackets, or layered basics for a polished Gen Z aesthetic.

Leo Diamond Ear Stud for Men

The Leo Diamond Ear Stud for Men features a sleek solitaire diamond set in a clean and contemporary design that adds subtle sophistication to everyday looks. Minimal yet impactful, the stud is crafted for effortless daily wear, making it perfect for students who prefer understated accessories with personality. Style it with oversized tees, cargos, and sneakers for an easy street-style inspired campus look.National News

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