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Mavitrra Introduces ‘Little Hearts’ — A Precious New Collection Celebrating Childhood’s Most Cherished Moments

Crafted With Love, Designed For Little Dreams.

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Mavitrra, the bespoke diamond jewellery brand known for its refined craftsmanship and design-led philosophy, announces the launch of “Little Hearts”, a thoughtfully curated jewellery collection designed exclusively for children aged 5 to 12 years.

As families increasingly seek meaningful keepsakes that celebrate childhood milestones, jewellery is evolving beyond traditional gifting into a symbol of love, legacy, and emotional connection. The memories, blessings, and moments associated with childhood often stay with us throughout our lives and are passed from one generation to the next. With Little Hearts, Mavitrra introduces a collection that captures the innocence, joy, and wonder of childhood through timeless designs crafted with care and precision, creating cherished keepsakes that families can treasure for generations.

Designed for young wearers while keeping comfort, safety, and elegance at the forefront, the collection features a delightful range of lockets, anklets, earrings, and bracelets. Each piece is thoughtfully crafted to balance playful charm with the sophistication and quality that define Mavitrra’s design philosophy.

Inspired by the small yet meaningful moments that shape childhood, Little Hearts embraces delicate motifs, soft silhouettes, and joyful detailing. Whether gifted on birthdays, milestones, festive occasions, naming ceremonies, or simply as a token of affection, the collection is designed to become a treasured keepsake that grows richer with every memory and passes on the warmth of family blessings from one generation to another.

True to Mavitrra’s commitment to craftsmanship, every piece in the collection is created using fine materials and meticulous attention to detail, ensuring both durability and elegance. The designs are lightweight, comfortable, and suitable for everyday wear, making them perfect companions for childhood adventures and celebrations alike.

Speaking about the launch, Bindu Sharma, Founder & Creative Director, Mavitrra, said:

Bindu Sharma

“Childhood is one of life’s most beautiful journeys, filled with moments that families cherish forever. With Little Hearts, we wanted to create jewellery that captures that innocence and joy while becoming a meaningful keepsake for years to come. Every piece in this collection is designed to celebrate love, milestones, and the special bond between children and their families.

Many of us grow up with cherished gifts, heirlooms, and memories passed down by our parents and grandparents. We wanted Little Hearts to carry that same emotional significance—jewellery that a child can wear today, treasure tomorrow, and one day look back on as a reminder of family, love, and life’s most precious beginnings.”

She further added:

“Jewellery gifted during childhood often carries emotional value far beyond its material worth. Fine diamond jewellery has long been treasured across generations, not only as a symbol of affection but also as a lasting legacy. Around the world, heritage jewellery pieces passed down through families continue to be admired and celebrated, often achieving remarkable value at leading auction houses such as Christie’s and Sotheby’s.

With Little Hearts, we wanted to create pieces that children can enjoy today while becoming meaningful keepsakes for the future—a thoughtful expression of love, blessings, family heritage, and memories that endure through time.”

The launch of Little Hearts reflects Mavitrra’s continued commitment to creating jewellery for every life stage, extending its design expertise into a category that celebrates family, emotion, and meaningful gifting.

With this collection, Mavitrra expands its portfolio beyond bridal, occasion, and contemporary luxury jewellery, offering a range that is both heartfelt and timeless. Little Hearts is more than a collection—it is a celebration of childhood, family traditions, generational blessings, and memories that grow more precious with time.

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BrandBuzz

PNG Launches YOOU, A Lightweight Diamond Jewellery Brand Reflecting The Evolving Identities Of Modern Women

Built On PNG Jewellers’ Legacy Of Trust, YOOU Redefines Lightweight Diamond Jewellery With A Renewed Focus On Individuality, Self-Expression and Everyday Luxury.

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PNG Jewellers has announced the rebranding of its lightweight diamond jewellery brand, Litestyle, as YOOU, marking a significant step in the brand’s evolution. The transformation reflects a renewed vision to create jewellery that celebrates individuality, confidence and self-expression. Rooted in PNG Jewellers’ legacy of trust and craftsmanship since 1832, YOOU personifies women who view jewellery not just as an accessory for occasions, but as an extension of their personality and everyday life.

Launched to bridge the gap between traditional jewellery and contemporary everyday wear, YOOU specialises in lightweight diamond jewellery for consumer preferences evolved towards more expressive, design-led pieces, thus creating a brand that resonates more deeply with today’s women. The transition to YOOU reflects this evolution, placing the wearer at the centre of every design philosophy while retaining the quality, purity and craftsmanship that customers have come to associate with PNG Jewellers.

As a contemporary diamond jewellery brand, YOOU offers lightweight designs across 14, 18, 22, and 9 karat gold. Every collection is designed to seamlessly fit into modern lifestyles, offering versatile rings, earrings, chains, pendants, bracelets, bangles, mangalsutras and men’s jewellery that can be worn from the workplace to social occasions. With a presence across 13 EBO locations in shop-in Maharashtra and Goa, YOOU aims to become India’s preferred destination for lightweight diamond jewellery and targets to open 100 new stores (in SIS and EBO format) by 2030.

Sara Tendulkar, Brand Ambassador, YOOU by PNG Jewellers, said:

“Jewellery today is about expressing who you are rather than waiting for a special occasion. What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal. It is a brand that truly reflects the confidence and individuality of today’s generation. You don’t need an occasion to shine. You are the occasion! Welcome to YOOU!

Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“With YOOU, we are taking that journey forward by creating a brand that speaks directly to today’s woman and her aspirations. Every design has been created to complement her everyday life while carrying forward PNG Jewellers’ enduring promise of trust, purity and craftsmanship. Customers can expect more innovation, more contemporary collections and a jewellery experience that is deeply personal.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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