BrandBuzz
Mavitrra Introduces ‘Little Hearts’ — A Precious New Collection Celebrating Childhood’s Most Cherished Moments
Crafted With Love, Designed For Little Dreams.
Mavitrra, the bespoke diamond jewellery brand known for its refined craftsmanship and design-led philosophy, announces the launch of “Little Hearts”, a thoughtfully curated jewellery collection designed exclusively for children aged 5 to 12 years.
As families increasingly seek meaningful keepsakes that celebrate childhood milestones, jewellery is evolving beyond traditional gifting into a symbol of love, legacy, and emotional connection. The memories, blessings, and moments associated with childhood often stay with us throughout our lives and are passed from one generation to the next. With Little Hearts, Mavitrra introduces a collection that captures the innocence, joy, and wonder of childhood through timeless designs crafted with care and precision, creating cherished keepsakes that families can treasure for generations.




Designed for young wearers while keeping comfort, safety, and elegance at the forefront, the collection features a delightful range of lockets, anklets, earrings, and bracelets. Each piece is thoughtfully crafted to balance playful charm with the sophistication and quality that define Mavitrra’s design philosophy.

Inspired by the small yet meaningful moments that shape childhood, Little Hearts embraces delicate motifs, soft silhouettes, and joyful detailing. Whether gifted on birthdays, milestones, festive occasions, naming ceremonies, or simply as a token of affection, the collection is designed to become a treasured keepsake that grows richer with every memory and passes on the warmth of family blessings from one generation to another.
True to Mavitrra’s commitment to craftsmanship, every piece in the collection is created using fine materials and meticulous attention to detail, ensuring both durability and elegance. The designs are lightweight, comfortable, and suitable for everyday wear, making them perfect companions for childhood adventures and celebrations alike.
Speaking about the launch, Bindu Sharma, Founder & Creative Director, Mavitrra, said:

“Childhood is one of life’s most beautiful journeys, filled with moments that families cherish forever. With Little Hearts, we wanted to create jewellery that captures that innocence and joy while becoming a meaningful keepsake for years to come. Every piece in this collection is designed to celebrate love, milestones, and the special bond between children and their families.
Many of us grow up with cherished gifts, heirlooms, and memories passed down by our parents and grandparents. We wanted Little Hearts to carry that same emotional significance—jewellery that a child can wear today, treasure tomorrow, and one day look back on as a reminder of family, love, and life’s most precious beginnings.”
She further added:
“Jewellery gifted during childhood often carries emotional value far beyond its material worth. Fine diamond jewellery has long been treasured across generations, not only as a symbol of affection but also as a lasting legacy. Around the world, heritage jewellery pieces passed down through families continue to be admired and celebrated, often achieving remarkable value at leading auction houses such as Christie’s and Sotheby’s.
With Little Hearts, we wanted to create pieces that children can enjoy today while becoming meaningful keepsakes for the future—a thoughtful expression of love, blessings, family heritage, and memories that endure through time.”
The launch of Little Hearts reflects Mavitrra’s continued commitment to creating jewellery for every life stage, extending its design expertise into a category that celebrates family, emotion, and meaningful gifting.
With this collection, Mavitrra expands its portfolio beyond bridal, occasion, and contemporary luxury jewellery, offering a range that is both heartfelt and timeless. Little Hearts is more than a collection—it is a celebration of childhood, family traditions, generational blessings, and memories that grow more precious with time.
BrandBuzz
Jos Alukkas Announces ‘Season Of Diamonds’ Campaign
Diamond Festival Offers Exclusive Natural Diamond Collections and Special Benefits Across 60+ Showrooms.
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has announced the launch of its ‘Season of Diamonds’ offer, an exclusive diamond festival running from 10th to 31st July across all 60-plus Jos Alukkas showrooms.
The campaign showcases an exclusive world-class collection of natural diamond jewellery, with each piece meticulously crafted to the highest standards and certified by internationally recognised laboratories. Customers can also choose from Jos Alukkas’ signature range of contemporary designs, featuring exquisitely crafted necklaces, statement earrings, elegant bridal sets, and other bespoke creations suited to every style and occasion.
Speaking about the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said:

“We are honoured and delighted to host, ‘Seasons of Diamonds’, it is a celebration of the exceptional craftsmanship that defines Jos Alukkas. Every piece reflects our commitment to quality, artistry, and timeless beauty. We remain dedicated to continuously innovating and introducing designs that evolve with our customer’s changing preferences while staying true to our rich heritage.”
- Buy 1 carat and get a diamond pendant, set in gold free
- Buy 2.5 carat and get a diamond pendant and earrings, set in gold free
- Buy 5 carat and get a diamond necklace, set in gold free.
- Avail diamond jewellery at 30% discount on diamond value
- Exchange your old 22KT gold to diamond jewellery at 0% loss
- Avail platinum at 30% discount on making charges.

The showcase features a selection of distinctive, artistically crafted jewellery available for purchase, offering unique creations for jewellery enthusiasts and collectors. Customers can also avail themselves of customisation services to create pieces tailored to their individual style and preferences.
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