GlamBuzz
Senco Gold & Diamonds Unveils ‘Elements of Nature’ Campaign with Kiara Advani
Senco Gold & Diamonds, India’s leading jewellery house known for its timeless artistry and trust, proudly presents its latest collection and campaign — “Elements of Nature” — featuring brand ambassador Kiara Advani.
A celebration of the earth’s most exquisite muse, Elements of Nature draws from the poetry of the natural world. From the graceful curve of a wave to the fiery brilliance of molten lava, from the sparkle of distant constellations to the delicate vines and blossoms of the forest — each design transforms nature’s essence into breathtaking jewellery.
Senco’s master karigars, revered for their generational craftsmanship, have meticulously shaped these inspirations into creations in gold, diamonds, and polki. The result is a collection that mirrors nature’s strength and elegance while paying homage to its finest creation — the women who wear them.
As the face of the campaign, Kiara Advani beautifully embodies the awe, elegance, and timeless grace that nature inspires, reflecting the artistry and detail that define Senco’s 85-year legacy.

Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds, said: With ‘Elements of Nature,’ we wanted to tell a story that is as timeless as the earth itself. At Senco, we have always believed that jewellery is not just an ornament but a narrative — and through this campaign, we bring alive the poetry of nature with the unmatched karigari of our artisans. Each design is a story of detail and devotion, reflecting the brand’s heritage of craftsmanship.
As a brand, we have mastered the art of storytelling, and this collection is our way of weaving together inspiration, tradition, and modernity. Designed for the diverse brides of India, ‘Elements of Nature’ is not just for the wedding day, but for every celebration and auspicious moment of her journey. What makes Senco truly unique is our ability to offer exclusivity across a wide range of price points, ensuring every woman finds a piece that is aspirational, yet deeply personal.”
With the onset of the festive and wedding season, Elements of Nature stands as an ode to heritage and modernity, offering brides and jewellery connoisseurs across India a collection that is both versatile and unforgettable.
DiamondBuzz
BAFTA 2026: De Beers Group- Desert Diamonds Emerged as the Jewellery Story of the Night
At this year’s BAFTAs, the red carpet was illuminated with natural diamonds in warm champagne tones, as Desert diamonds became the most consistent jewellery signature of the evening.
At this year’s British Academy Film Awards, the red carpet was illuminated with natural diamonds worn by some of the acting world’s most beloved stars, with Desert Diamonds by De Beers emerging as one of the evening’s most consistent jewellery signatures. Nathalie Emmanuel, Gillian Anderson, Audrey Nuna, Archie Madekwe and Regé-Jean Page all stepped out wearing Desert Diamonds, marking a rare moment when multiple personalities aligned around the same diamond aesthetic.
When five influential figures lean into a shared jewellery direction in a single evening, it signals more than styling coincidence — it signals a shift. This year’s BAFTA jewellery mood moved away from classic icy white brilliance toward warmer champagne-toned natural diamonds that photographed with softness, glow and depth under flash photography.
At the 79th British Academy Film Awards in London, the jewellery story arrived not with spectacle but with tone — champagne, honey, cognac, brown and whiskey hues defining the visual language of the carpet. Across appearances, Desert Diamonds emerged as a consistent signature, favouring warmth and dimensionality over high-contrast sparkle.
Gillian Anderson
Gillian Anderson led this direction wearing asymmetric brown and white diamond earrings by Ara Vartanian, paired with sculptural rings that complemented rather than dominated her look. Nathalie Emmanuel followed in elongated drop earrings punctuated with brown diamonds, styled alongside a bracelet and rings within the same tonal family, creating a cohesive and deliberate aesthetic.

Audrey Nuna
K-Pop Demon Hunter star Audrey Nuna introduced a sharper contemporary energy in Desert diamond ear climbers by ANANYA, leaning into structure and precision rather than excess. The brooch revival continued as Rising Star nominee Archie Madekwe paired his custom Dior suit with a white diamond brooch and Desert diamond vintage rings by Ara Vartanian.

Regé-Jean Page
Regé-Jean Page selected a fauna-inspired dragonfly brooch in warm-toned diamonds by Hirsh London, reinforcing the evening’s understated yet intentional jewellery narrative. The message was clear: natural diamonds did not shout — they held the room.
Desert Diamonds are not treated colour stories; their champagne, cognac and honey hues occur naturally, shaped by trace elements and geological conditions deep within the earth. As explored through A Diamond Is Forever, these stones celebrate natural origin and individuality rather than laboratory uniformity.
For years, diamond conversations have been framed through comparison — natural versus lab-grown, tradition versus innovation. What unfolded at BAFTA felt different: less defensive and more culturally embedded. Natural diamonds were not positioned as spectacle but integrated seamlessly into moments audiences were already watching.
Award season traditionally rewards scale — larger silhouettes, brighter stones and louder sparkle — but BAFTA 2026 suggested a new direction defined by precision over excess, tone over glare and architecture over abundance.
Natural diamonds today are increasingly worn not as ceremonial heirlooms but as personal markers, styled with tailoring and integrated into fashion narratives with intention. The philosophy behind A Diamond Is Forever has long centred on rarity, provenance and emotional permanence, and the prominence of warm-toned Desert Diamonds suggests individuality and geological authenticity are becoming the new markers of luxury.
At the BAFTAs, the brilliance remained. It simply did not need to dominate. It held the room.
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