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Senco Gold & Diamonds Opens New Store in Pune, Expanding Presence in Maharashtra

Marathi Mulgi Tejaswi Prakash unveils the Senco showroom in Pune, celebrating tradition, craftsmanship, and a sparkling new beginning

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In a moment that beautifully blended culture with craftsmanship, Senco Gold & Diamonds unveiled its newest showroom in Pune at Sarsan Plaza, Laxmi Road, Narayan Peth, on the day before Navratri, as the city prepared to welcome Ghatasthapana and the vibrant festivities of the season.

Spanning 4,586 sq. ft., the new showroom further cements Senco’s growing footprint nationwide. The timing of the launch, just ahead of Navratri, a festival that celebrates shakti (divine feminine energy), prosperity, and fresh beginnings reflects Senco’s deep-rooted ethos of trust, heritage, and timeless design, aligning with the spiritual anticipation and cultural significance of the occasion.

Over the decades, Senco Gold & Diamonds has won hearts with its signature blend of artistry, karigari, and an intuitive understanding of regional preferences crafting designs that reflect the unique cultural essence of every state. From traditional to modern, light to elaborate, and spanning gold, diamond, and platinum collections, the brand’s design versatility ensures there is something for every style and celebration.

The new showroom was inaugurated by Tejaswi Prakash a proud daughter of Maharashtra, acclaimed actor, alongside Suvankar Sen, MD & CEO, Senco Gold & Diamonds, and Dhaval Raja, CGM Sales, Senco Gold & Diamonds. Tejaswi added star power to the event as she graced the occasion in a signature Senco creation and led the ribbon-cutting ceremony, followed by an elegant walkthrough of the showroom.

Tejaswi Prakash, shared her thoughts on the occasion “As someone who grew up celebrating Navratri with devotion and colour, being here today is incredibly special. What I love about Senco is how beautifully their jewellery bridges heritage with modern expression and how it resonates with every region. From bold statement diamond pieces to delicate everyday gold, they have something for every woman and every moment. It makes me proud to see a brand that embraces my Maharashtrian roots while also celebrating the diverse design languages of India.”

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “Pune is a city where culture, creativity, and craftsmanship are deeply appreciated qualities that reflect everything Senco stands for. Opening our third showroom here, on the day before Navratri begins, feels especially meaningful. It’s a celebration of growth, trust, and shared traditions with a city that understands the soul of fine jewellery. We are truly pleased and humbled by how warmly the people of Maharashtra and especially Pune have embraced our brand, recognising the legacy of trust, design excellence, and karigari that Senco has upheld for over eight decades

Joita Sen, Director, Senco Gold & Diamonds, added, “With an 85-year legacy and over 185 stores across India, Senco has grown into a brand that seamlessly connects with diverse cultures and traditions. From Maharashtrian classics like Pichodi and Patlya to contemporary diamond creations – including charm bracelets, Evil Eye collections, bridal diamond sets, and lightweight everyday pieces – our designs span both tradition and modernity. The Pune showroom brings this entire range under one roof, allowing customers to explore everything from exquisite bridal sets to daily-wear lightweight styles, each meticulously crafted by our master karigars from Kolkata, renowned for their fine craftsmanship. This reflects Senco’s enduring commitment to jewellery that connects across generations, occasions, and lifestyles”

The new showroom offers an expansive collection of bridal, festive, contemporary, and everyday jewellery, including gold, diamond, platinum, and Navratri-inspired collections. Whether you’re seeking something light and elegant or rich and ornate, Senco’s curated offerings are designed to make every celebration shine.

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Rashmika Mandanna Brings Festive Glamour To Swarovski’s Diwali Celebration In Mumbai

Swarovski Brand Ambassador Dazzles In A Bespoke Amit Aggarwal Creation Adorned With Crystals, Celebrating Contemporary Couture, Individuality and Festive Brilliance.

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Swarovski brought its signature crystal artistry to its Diwali celebrations in Mumbai, with brand ambassador Rashmika Mandanna taking centre stage in a couture ensemble by designer Amit Aggarwal. Held at The St. Regis, Mumbai, the event showcased the brand’s festive jewellery collections through a blend of fashion, craftsmanship and Indian cultural influences.

Mandanna’s outfit was a highlight of the evening. Her bespoke Cosmos Blue ensemble, featuring a sculptural corset embellished with metallic blue and Jet Hematite Swarovski crystals, reflected the meeting of innovative design and intricate craftsmanship. The creation required more than 1,200 man-hours to complete. She paired the outfit with jewellery from Swarovski’s Hyperbola and Matrix collections, including necklaces, rings, a bracelet and ear cuffs.

The event also offered a closer look at Swarovski’s festive product portfolio. The Diwali edit featured designs from Constella, Hyperbola, Mesmera and Imber, alongside pieces from the established Millenia range. Spanning jewellery, accessories and home accents, the collection highlighted the brand’s use of crystal detailing across different lifestyle categories.

Connecting the showcase with local festive traditions, Swarovski presented a crystal-inspired rangoli featuring vibrant colours and intricate patterns. The installation offered a contemporary interpretation of a traditional Indian decorative art form, bringing together cultural symbolism and the brand’s distinctive visual identity.

The celebration forms part of Swarovski’s “Festive Glam: Celebrate the Light” campaign, which encourages consumers to explore personal style through expressive jewellery and festive accessories. With its combination of couture, crystal embellishment and traditional Indian motifs, the showcase positioned the brand’s Diwali offering around individual expression and contemporary festive dressing.

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