GlamBuzz
Senco Gold & Diamonds Opens New Store in Pune, Expanding Presence in Maharashtra
Marathi Mulgi Tejaswi Prakash unveils the Senco showroom in Pune, celebrating tradition, craftsmanship, and a sparkling new beginning
In a moment that beautifully blended culture with craftsmanship, Senco Gold & Diamonds unveiled its newest showroom in Pune at Sarsan Plaza, Laxmi Road, Narayan Peth, on the day before Navratri, as the city prepared to welcome Ghatasthapana and the vibrant festivities of the season.
Spanning 4,586 sq. ft., the new showroom further cements Senco’s growing footprint nationwide. The timing of the launch, just ahead of Navratri, a festival that celebrates shakti (divine feminine energy), prosperity, and fresh beginnings reflects Senco’s deep-rooted ethos of trust, heritage, and timeless design, aligning with the spiritual anticipation and cultural significance of the occasion.
Over the decades, Senco Gold & Diamonds has won hearts with its signature blend of artistry, karigari, and an intuitive understanding of regional preferences crafting designs that reflect the unique cultural essence of every state. From traditional to modern, light to elaborate, and spanning gold, diamond, and platinum collections, the brand’s design versatility ensures there is something for every style and celebration.

The new showroom was inaugurated by Tejaswi Prakash a proud daughter of Maharashtra, acclaimed actor, alongside Suvankar Sen, MD & CEO, Senco Gold & Diamonds, and Dhaval Raja, CGM Sales, Senco Gold & Diamonds. Tejaswi added star power to the event as she graced the occasion in a signature Senco creation and led the ribbon-cutting ceremony, followed by an elegant walkthrough of the showroom.

Tejaswi Prakash, shared her thoughts on the occasion “As someone who grew up celebrating Navratri with devotion and colour, being here today is incredibly special. What I love about Senco is how beautifully their jewellery bridges heritage with modern expression and how it resonates with every region. From bold statement diamond pieces to delicate everyday gold, they have something for every woman and every moment. It makes me proud to see a brand that embraces my Maharashtrian roots while also celebrating the diverse design languages of India.”
Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “Pune is a city where culture, creativity, and craftsmanship are deeply appreciated qualities that reflect everything Senco stands for. Opening our third showroom here, on the day before Navratri begins, feels especially meaningful. It’s a celebration of growth, trust, and shared traditions with a city that understands the soul of fine jewellery. We are truly pleased and humbled by how warmly the people of Maharashtra and especially Pune have embraced our brand, recognising the legacy of trust, design excellence, and karigari that Senco has upheld for over eight decades


Joita Sen, Director, Senco Gold & Diamonds, added, “With an 85-year legacy and over 185 stores across India, Senco has grown into a brand that seamlessly connects with diverse cultures and traditions. From Maharashtrian classics like Pichodi and Patlya to contemporary diamond creations – including charm bracelets, Evil Eye collections, bridal diamond sets, and lightweight everyday pieces – our designs span both tradition and modernity. The Pune showroom brings this entire range under one roof, allowing customers to explore everything from exquisite bridal sets to daily-wear lightweight styles, each meticulously crafted by our master karigars from Kolkata, renowned for their fine craftsmanship. This reflects Senco’s enduring commitment to jewellery that connects across generations, occasions, and lifestyles”
The new showroom offers an expansive collection of bridal, festive, contemporary, and everyday jewellery, including gold, diamond, platinum, and Navratri-inspired collections. Whether you’re seeking something light and elegant or rich and ornate, Senco’s curated offerings are designed to make every celebration shine.
DiamondBuzz
BAFTA 2026: De Beers Group- Desert Diamonds Emerged as the Jewellery Story of the Night
At this year’s BAFTAs, the red carpet was illuminated with natural diamonds in warm champagne tones, as Desert diamonds became the most consistent jewellery signature of the evening.
At this year’s British Academy Film Awards, the red carpet was illuminated with natural diamonds worn by some of the acting world’s most beloved stars, with Desert Diamonds by De Beers emerging as one of the evening’s most consistent jewellery signatures. Nathalie Emmanuel, Gillian Anderson, Audrey Nuna, Archie Madekwe and Regé-Jean Page all stepped out wearing Desert Diamonds, marking a rare moment when multiple personalities aligned around the same diamond aesthetic.
When five influential figures lean into a shared jewellery direction in a single evening, it signals more than styling coincidence — it signals a shift. This year’s BAFTA jewellery mood moved away from classic icy white brilliance toward warmer champagne-toned natural diamonds that photographed with softness, glow and depth under flash photography.
At the 79th British Academy Film Awards in London, the jewellery story arrived not with spectacle but with tone — champagne, honey, cognac, brown and whiskey hues defining the visual language of the carpet. Across appearances, Desert Diamonds emerged as a consistent signature, favouring warmth and dimensionality over high-contrast sparkle.
Gillian Anderson
Gillian Anderson led this direction wearing asymmetric brown and white diamond earrings by Ara Vartanian, paired with sculptural rings that complemented rather than dominated her look. Nathalie Emmanuel followed in elongated drop earrings punctuated with brown diamonds, styled alongside a bracelet and rings within the same tonal family, creating a cohesive and deliberate aesthetic.

Audrey Nuna
K-Pop Demon Hunter star Audrey Nuna introduced a sharper contemporary energy in Desert diamond ear climbers by ANANYA, leaning into structure and precision rather than excess. The brooch revival continued as Rising Star nominee Archie Madekwe paired his custom Dior suit with a white diamond brooch and Desert diamond vintage rings by Ara Vartanian.

Regé-Jean Page
Regé-Jean Page selected a fauna-inspired dragonfly brooch in warm-toned diamonds by Hirsh London, reinforcing the evening’s understated yet intentional jewellery narrative. The message was clear: natural diamonds did not shout — they held the room.
Desert Diamonds are not treated colour stories; their champagne, cognac and honey hues occur naturally, shaped by trace elements and geological conditions deep within the earth. As explored through A Diamond Is Forever, these stones celebrate natural origin and individuality rather than laboratory uniformity.
For years, diamond conversations have been framed through comparison — natural versus lab-grown, tradition versus innovation. What unfolded at BAFTA felt different: less defensive and more culturally embedded. Natural diamonds were not positioned as spectacle but integrated seamlessly into moments audiences were already watching.
Award season traditionally rewards scale — larger silhouettes, brighter stones and louder sparkle — but BAFTA 2026 suggested a new direction defined by precision over excess, tone over glare and architecture over abundance.
Natural diamonds today are increasingly worn not as ceremonial heirlooms but as personal markers, styled with tailoring and integrated into fashion narratives with intention. The philosophy behind A Diamond Is Forever has long centred on rarity, provenance and emotional permanence, and the prominence of warm-toned Desert Diamonds suggests individuality and geological authenticity are becoming the new markers of luxury.
At the BAFTAs, the brilliance remained. It simply did not need to dominate. It held the room.
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