In a moment that beautifully blended culture with craftsmanship, Senco Gold & Diamonds unveiled its newest showroom in Pune at Sarsan Plaza, Laxmi Road, Narayan Peth, on the day before Navratri, as the city prepared to welcome Ghatasthapana and the vibrant festivities of the season.

Spanning 4,586 sq. ft., the new showroom further cements Senco’s growing footprint nationwide. The timing of the launch, just ahead of Navratri, a festival that celebrates shakti (divine feminine energy), prosperity, and fresh beginnings reflects Senco’s deep-rooted ethos of trust, heritage, and timeless design, aligning with the spiritual anticipation and cultural significance of the occasion.

Over the decades, Senco Gold & Diamonds has won hearts with its signature blend of artistry, karigari, and an intuitive understanding of regional preferences crafting designs that reflect the unique cultural essence of every state. From traditional to modern, light to elaborate, and spanning gold, diamond, and platinum collections, the brand’s design versatility ensures there is something for every style and celebration.

The new showroom was inaugurated by Tejaswi Prakash a proud daughter of Maharashtra, acclaimed actor, alongside Suvankar Sen, MD & CEO, Senco Gold & Diamonds, and Dhaval Raja, CGM Sales, Senco Gold & Diamonds. Tejaswi added star power to the event as she graced the occasion in a signature Senco creation and led the ribbon-cutting ceremony, followed by an elegant walkthrough of the showroom.

Tejaswi Prakash, shared her thoughts on the occasion “As someone who grew up celebrating Navratri with devotion and colour, being here today is incredibly special. What I love about Senco is how beautifully their jewellery bridges heritage with modern expression and how it resonates with every region. From bold statement diamond pieces to delicate everyday gold, they have something for every woman and every moment. It makes me proud to see a brand that embraces my Maharashtrian roots while also celebrating the diverse design languages of India.”

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “Pune is a city where culture, creativity, and craftsmanship are deeply appreciated qualities that reflect everything Senco stands for. Opening our third showroom here, on the day before Navratri begins, feels especially meaningful. It’s a celebration of growth, trust, and shared traditions with a city that understands the soul of fine jewellery. We are truly pleased and humbled by how warmly the people of Maharashtra and especially Pune have embraced our brand, recognising the legacy of trust, design excellence, and karigari that Senco has upheld for over eight decades

Joita Sen, Director, Senco Gold & Diamonds, added, “With an 85-year legacy and over 185 stores across India, Senco has grown into a brand that seamlessly connects with diverse cultures and traditions. From Maharashtrian classics like Pichodi and Patlya to contemporary diamond creations – including charm bracelets, Evil Eye collections, bridal diamond sets, and lightweight everyday pieces – our designs span both tradition and modernity. The Pune showroom brings this entire range under one roof, allowing customers to explore everything from exquisite bridal sets to daily-wear lightweight styles, each meticulously crafted by our master karigars from Kolkata, renowned for their fine craftsmanship. This reflects Senco’s enduring commitment to jewellery that connects across generations, occasions, and lifestyles”

The new showroom offers an expansive collection of bridal, festive, contemporary, and everyday jewellery, including gold, diamond, platinum, and Navratri-inspired collections. Whether you’re seeking something light and elegant or rich and ornate, Senco’s curated offerings are designed to make every celebration shine.