GlamBuzz
Senco Gold & Diamonds Launches Its first Rourkela Store With Bhumi Pednekar Ahead Of Akshaya Tritiya
Located in Udit Nagar (Odisha), the brand’s first store, inaugurated by Bhumi Pednekar in the city, opens with much fanfare, offering a refreshed and modern retail experience for consumers
Stepping into Rourkela at one of the most meaningful moments of the year, Senco Gold & Diamonds marks the grand opening of its first store in the city ahead of Akshaya Tritiya, India’s most auspicious occasion for buying gold. With a legacy of 87 years in fine jewellery craftsmanship, the brand brings Rourkela not only a wider selection of designs but also the reassurance of enduring trust, integrity, and design excellence. As families prepare for the festive season, the store offers a refined destination that beautifully blends tradition, modernity, and the dependable quality Senco is known for.
The launch was celebrated in style, with Suvankar Sen, MD & Founder, and actor Bhumi Pednekar, who added a touch of festive sparkle to the occasion with her presence.
Designed as a modern jewellery destination, the expansive 5,000 sq. ft. store spans two floors and showcases Senco’s signature craftsmanship across gold, diamond, and platinum collections. From heirloom-inspired designs to sleek contemporary creations, the store delivers an elevated and immersive retail experience, perfectly timed for the season when shoppers look for jewellery that symbolises prosperity, celebration, and new beginnings.
Senco has unveiled its latest antique jewellery collection, thoughtfully crafted to resonate with the region’s cultural aesthetic, marking a special highlight at the store. The store showcases some of Senco’s most cherished collections, reflecting the brand’s distinctive design language and commitment to fine craftsmanship. Bringing together the charm of traditional karigari with contemporary design sensibilities, the curation strikes an effortless balance between heritage and modern style. From everyday essentials and festive gold to high-polish diamonds and handcrafted statement pieces, the store offers a thoughtfully curated selection that honours India’s rich legacy while seamlessly aligning with modern elegance.
Actor Bhumi Pednekar Said:

“I’ve always loved how Senco creates jewellery that feels effortless yet striking. There’s a warmth and authenticity in their pieces that I really connect with, because you can see the heart, the craft, and the story behind every design. With Akshaya Tritiya coming up, it feels even more special to be here today. This is such a meaningful time for families to bring home jewellery that symbolises prosperity and new beginnings. I’m excited for Rourkela to experience jewellery that not only looks beautiful but also feels personal and purposeful.”
Speaking at the launch, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, Said:
“Rourkela represents a promising market with a deep cultural and emotional connection to jewellery, especially during auspicious occasions like Akshaya Tritiya. As we continue expanding across India, our focus remains on exceptional product quality, design excellence, and a customer-first retail experience. Having Bhumi with us today adds an extra layer of meaning; her grounded, conscious, and contemporary style reflects the very values Senco stands for, values shaped by an 87-year legacy of trust and craftsmanship.”

Joita Sen, Director, Head of Marketing and Designs, added, Said:

“Opening in Rourkela ahead of Akshaya Tritiya makes this moment truly special for us. Eastern India has always been integral to Senco’s journey, and with this store, we are bringing our heritage of trust, quality, and design innovation even closer to customers here. Our aim is to offer a seamless, modern, and warm retail experience that matches the evolving aspirations of the city.”
Strategically located in Udit Nagar, the store is poised to become a key jewellery destination for shoppers in Rourkela, blending Senco’s rich heritage with a contemporary, welcoming retail environment at the perfect time for festive buying.
GlamBuzz
Palmonas Unveils Palmonas in Style With Tanya Ghavri, Bringing Celebrity Styling To Everyday Jewellery
Palmonas Joins Hands With Celebrity Stylist Tanya Ghavri To Launch “Palmonas In Style”, A Demi-Fine Jewellery Collection Inspired By Jewellery Maxxing, Empowering Consumers To Layer, Stack, Mix Metals, and Express Their Personal Style With Confidence.
Palmonas has partnered with Bollywood celebrity stylist Tanya Ghavri to launch Palmonas In Style with Tanya Ghavri, a demi-fine jewellery collection inspired by the styling philosophy behind some of India’s most iconic fashion moments.
With over 20 years of experience, Tanya Ghavri has styled some of Bollywood’s biggest celebrities for prestigious global events, including Cannes and Vanity Fair. Renowned for making jewellery an integral part of every look, Ghavri brings her styling expertise to a versatile collection designed for everyday wear.
More than just a jewellery collaboration, the Palmonas In Style collection reflects the brand’s vision of making jewellery styling accessible to everyone. As consumers increasingly turn to fashion for inspiration, Palmonas is evolving beyond contemporary jewellery to become a lifestyle-led brand, encouraging consumers to wear jewellery with confidence. The collaboration also aims to educate customers on layering, stacking, mixing metals, and embracing personal style without being limited by conventional fashion rules.


The collection embraces the growing Jewellery Maxxing trend, which celebrates self-expression through layered necklaces, stacked bracelets, statement rings, and mixed metals. Rather than relying on a single statement piece, the trend encourages wearing multiple jewellery pieces together to create looks that are personal, effortless, and unique. The collection brings this concept to life with versatile designs that make fashion-forward styling accessible to everyone.


Featuring bracelets, earrings, necklaces, rings, anklets, and handchains, every piece is designed to transition effortlessly from everyday wear to occasion dressing, allowing consumers to experiment and develop their own styling language.
Commenting on the collaboration, Pallavi Mohadikar, Founder & CEO, Palmonas, said:

“Jewellery today is no longer just an accessory; it has become an extension of personal style. We’ve always believed that creating beautiful jewellery is not the only part of the journey; helping people feel confident wearing it is just as important. With Palmonas In Style with Tanya Ghavri, we’re making jewellery styling as accessible as the jewellery itself. Tanya has spent over two decades defining some of Bollywood’s most iconic looks, and through this collaboration, we’re bringing that styling mindset to everyone.
We want people to feel confident experimenting with layering, mixing metals, and discovering their own style because there are no rules when it comes to self-expression.”
Sharing her thoughts, Tanya Ghavri said:

“I’ve always believed that jewellery has the power to transform a look. It adds personality to an outfit and makes it feel complete. My association with Palmonas began while styling Shraddha Kapoor for the brand’s campaigns, making this collaboration a natural progression. What excites me most is bringing the same styling approach to everyone, not just celebrities. We wanted to create versatile pieces that people can layer, stack, mix metals, or wear simply. Ultimately, it’s all about wearing what feels like you.”
With Palmonas In Style with Tanya Ghavri, the brand continues to redefine demi-fine jewellery by combining trend-led design with styling education, making contemporary jewellery not just something to wear, but something consumers can confidently style as part of their everyday lives.
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