GlamBuzz
Forevermark Diamond Jewellery Opens New Store in Patna
~Filmstar & National Award-Winning Producer Neetu Chandra Graces The Inauguration Of The New De Beers StoreĀ ~
Forevermark Diamond Jewellery from De Beers Group has launched its new store in Patna on Boring Canal Road, located in the cityās premier jewellery district. The store was inaugurated by filmstar & national award-winning producer, Neetu Chandra.Ā Featuring an expansive ground-floor retail space and a premium stone faƧade, the store stands out as the cityās only international jewellery brand showcasing natural diamond jewellery. Known for its exquisitely crafted everyday diamond jewellery designs, Forevermark offers its exceptional craftsmanship and timeless elegance to the cityās discerning jewellery lovers.
Rooted in rarity, authenticity, transparency, every piece from Forevermark Diamond Jewellery has been crafted from some of the worldās most beautiful diamonds that are rare, responsibly sourced, and brought to life through stunning designs.
Speaking about the launch, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said,
āNatural diamonds continue to define the highest expression of luxury; rare, authentic, and enduring, resonating with modern Indian women who seek meaning as much as beauty in what they wear. At Forevermark, our commitment remains unwavering: to create natural diamond jewellery that embodies responsible sourcing, exceptional craftsmanship, and premium international design.
Our presence in Patna has grown steadily alongside a clientele that is increasingly confident, design-aware, and appreciative of true value. The launch of this store is not a beginning, but a significant milestone in that journey, an evolution that allows us to offer a more immersive and elevated brand experience. It reflects both the strength of our relationship with the city and the rising demand for natural diamonds that celebrate lifeās most meaningful moments.
We are proud to deepen our roots in Patna and look forward to continuing to be a part of our customersā most cherished milestones, with a space that truly reflects the rarity and brilliance of the Forevermark promise.ā
For the opening of this exclusive new store on Boring Canal Road in Patna, Forevermark Diamond Jewellery is proud to strengthen its association with franchisee partners, Aditya and Adarsh Saraf. Speaking on the launch, they said, āPatna is a city that values tradition while embracing a modern outlook, and we are seeing a growing appreciation for finely crafted natural diamond jewellery. Our partnership with Forevermark Diamond Jewellery allows us to introduce a thoughtfully curated selection of contemporary diamond jewellery collections to customers who seek both meaning and design excellence. We are proud to bring the Forevermark experience to the heart of the cityās premier jewellery district.ā
Wearing statement pieces from Forevermark Diamond Jewelleryās Icon collection, filmstar & national award-winning producer, Neetu Chandra said:
āNatural diamonds resonate deeply with me because they reflect the same resilience, strength and timeless confidence I have always believed in. Being part of the Forevermark Diamond Jewellery store launch in Patna feels incredibly special, especially since this city holds such an important place in my journey. I truly admire the brandās exquisite craftsmanship and international design sensibility from the Icon Collection Iām wearing today to the stunning solitaires in the store. Each piece celebrates individuality and those rare, meaningful moments we carry with us forever.ā
The new Forevermark Diamond Jewellery store offers an immersive luxury experience, presenting 18 thoughtfully curated jewellery collections suited for every occasion, from everyday designs to statement high jewellery and bridal collections. The store also houses the brandās signature lines, such as Icon, Avaanti, Twogether,Ā and more, including select collections designed in Italy, reflecting a perfect blend of contemporary design and timeless craftsmanship. The elegant space further features a dedicated solitaire lounge, presenting large solitaires ranging from half a carat to 2 carats for an exclusive viewing experience.
With the opening of this store, Forevermark Diamond Jewellery continues to strengthen its presence across Indiaās key markets, bringing its legacy of exceptional diamond craftsmanship and design closer to discerning jewellery lovers across the country.
GlamBuzz
Cannes 2026: Indian Stars Turn the Red Carpet Into A Celebration Of Culture, Couture & Jewellery
From Maharashtrian Naths and Assamese Heritage Attire To Gold Sarees and Statement Diamonds, Indian Celebrities Brought Regional Craftsmanship and Jewellery Artistry To The Global Stage.
Indian celebrities at Cannes Film Festival 2026 went beyond fashion statements this year, embracing regional textiles, traditional silhouettes and jewellery rooted in Indian heritage. Sarees, handcrafted couture and heritage jewellery became defining themes on the international red carpet.
Aimee BaruahĀ
Aimee Baruah made her fifth Cannes appearance, wearing traditional Karbi attire from Assam, accompanied by jewellery by Prajapati Assamese Jewellery Designer, putting the spotlight on Northeast India’s indigenous heritage. The intricate motifs represented community history, local ecology and traditional tribal heritage, passed down through generations of local weavers. Her look was further enhanced with traditional Assamese jewellery elements, reflecting the region’s rich identity and craftsmanship.
Diana PentyĀ
Diana Penty shimmered in a custom gold saree by Manish Malhotra, paired with an iconic cover-up jacket. She completed the look with limited-edition tourmaline and polki statement heritage earrings by Chaulaz Heritage Jewellery, reflecting timeless Indian luxury and craftsmanship while blending traditional draping with contemporary couture glamour.
Aditi Rao HydariĀ
Aditi Rao Hydari embraced Indian elegance in a custom Chaarbagh-inspired saree by JADE, styled with multiple necklaces and diamond rings from Indriya Jewels. A celebration of Indian artistry on a global stage, Aditiās look featured the Kanakavalli Gold Necklace, Arpita Gold Necklace and Dual Bloom Diamond Finger Ring, creating a perfect balance between heritage craftsmanship and contemporary glamour by the Riviera.
Huma QureshiĀ
Huma Qureshi brought classic grace in a Banarasi saree featuring intricate gold zari work, styled with traditional gold temple jewellery, celebrating Indian weaving traditions on an international platform. She accessorised the look with an elaborate gemstone necklace, matching earrings and a statement ring by Amrapali Jewels, along with an additional ring by Kavya Potluri.
Disha MadanĀ
Disha Madan showcased a custom corset gown created from 80-year-old vintage sarees, highlighting South Indian heritage and craftsmanship, paired with jewellery by Gajraj Jewellers. The look was designed with intricate detailing inspired by regional artistry, bringing together two heirloom sarees into a single contemporary silhouette and celebrating the preservation of Indian textile traditions.
Prajakta MaliĀ
Marathi cinema also made a strong cultural statement this year. Prajakta Mali embraced a traditional Nauvari saree, paired with classic Maharashtrian jewellery. From the royal charm of Shindeshahi Tode to the timeless elegance of the Maharashtrian Nath, every ornament carried a story of tradition, grace and heritage, creating a memorable cultural moment on the Cannes red carpet.
Urvashi RautelaĀ
Urvashi Rautela appeared in a creation by Mihir Designer Studio, wearing white chikankari with a gold bejewelled blouse. She paired the ensemble with a heavily embellished golden blouse featuring a sweetheart neckline. Statement jewellery, dramatic makeup and vintage-inspired soft waves completed her glamorous red-carpet appearance.
The Cannes 2026 red carpet highlighted an evolving fashion narrative where Indian jewellery moved beyond accessories to become a storytelling element ā from diamond necklaces and temple jewellery to regional Maharashtrian and Assamese ornaments, each look reflected identity, craftsmanship and heritage.
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