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Limelight Lab Grown Diamonds Reports Surge In First Time Buyers, Signaling New Akshaya Tritiya Trend!

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Limelight Lab Grown Diamonds, India’s pioneering brand in the lab-grown diamond jewellery segment, reported a strong Akshaya Tritiya performance this year, delivering 3X year-on-year growth, alongside a 200% surge in first-time buyers.

The development underscores a clear shift in consumer behaviour, with lab-grown diamonds increasingly gaining preference over traditional gold purchases during one of India’s most significant jewellery-buying occasions.

Traditionally considered an auspicious occasion for gold purchases, Akshaya Tritiya is now witnessing evolving consumer preferences, with buyers increasingly opting for design-led, value-driven lab-grown diamond jewellery. This year, a significant share of its festive demand came from new customers entering the category, reflecting growing awareness and acceptance.

Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, said:


“We are witnessing a defining shift in consumer behaviour. Akshaya Tritiya has traditionally been synonymous with gold, but today, a new generation of buyers is actively choosing lab-grown diamonds. The surge in first-time buyers this year is a strong indicator that the category is moving firmly into the mainstream.”

With increasing adoption among first-time buyers and new-age consumers, Limelight continues to strengthen its position in India’s fast-growing lab-grown diamond jewellery segment while accelerating its expansion across key markets.

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CVD Synthetic Fashioned To Imitate A Rough Natural Diamond

The Near-Colorless Stone Is Believed To Be The First Time Creators Of A Synthetic Chemical Vapor Deposition (CVD) Diamond Have Shaped It To Resemble A Rough Diamond

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The 6.87-carat near-colorless CVD diamond was shaped to resemble a natural rough octahedral crystal but showed distinct synthetic features under microscopic and spectroscopic analysis.GIA’s tests confirmed the stone’s synthetic origin, noting polishing marks, facet junction roughness, and luminescence patterns inconsistent with natural diamonds.

No evidence currently suggests widespread substitution of synthetics for rough natural diamonds, but existing detection tools could be adapted if such cases increase.

The near-colorless stone is believed to be the first time creators of a synthetic chemical vapor deposition (CVD) diamond have shaped it to resemble a rough diamond, according to an article in the spring issue of the institute’s Gems & Gemology quarterly journal.

Upon investigation with the use of raman spectroscopy, the results confirmed that the material was a diamond, with its near-octahedral shape similar to that of a natural rough crystal. Further analysis showed that it was not a true octahedron, as only one set of opposing faces was parallel. Microscopic observation under differential interference contrast revealed extremely flat faces marked mainly by parallel polishing lines, unlike the growth steps and trigons typically seen on natural octahedral faces. The facet junctions were extremely rough, possibly due to measures taken to improve the color, after which the main faces appear to have been repolished, the institute explained.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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