DiamondBuzz
Limelight Lab Grown Diamonds Reports Surge In First Time Buyers, Signaling New Akshaya Tritiya Trend!
Limelight Lab Grown Diamonds, India’s pioneering brand in the lab-grown diamond jewellery segment, reported a strong Akshaya Tritiya performance this year, delivering 3X year-on-year growth, alongside a 200% surge in first-time buyers.
The development underscores a clear shift in consumer behaviour, with lab-grown diamonds increasingly gaining preference over traditional gold purchases during one of India’s most significant jewellery-buying occasions.
Traditionally considered an auspicious occasion for gold purchases, Akshaya Tritiya is now witnessing evolving consumer preferences, with buyers increasingly opting for design-led, value-driven lab-grown diamond jewellery. This year, a significant share of its festive demand came from new customers entering the category, reflecting growing awareness and acceptance.
Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, said:

“We are witnessing a defining shift in consumer behaviour. Akshaya Tritiya has traditionally been synonymous with gold, but today, a new generation of buyers is actively choosing lab-grown diamonds. The surge in first-time buyers this year is a strong indicator that the category is moving firmly into the mainstream.”
With increasing adoption among first-time buyers and new-age consumers, Limelight continues to strengthen its position in India’s fast-growing lab-grown diamond jewellery segment while accelerating its expansion across key markets.
DiamondBuzz
De Beers Cuts Diamond Production But Sees Sales Rise
The Main Reasons For The Drop Were Planned Repair Work In Botswana and Slower Operations At Its Venetia Mine In South Africa. Demand For Diamonds Grew In The US and India.
De Beers produced 11% fewer diamonds in the third quarter of 2026 compared to last year, bringing total production down to 6.8 million carats. The main reasons for the drop were planned repair work in Botswana and slower operations at its Venetia mine in South Africa before it temporarily pauses production for two years.
Despite lower production, overall diamond trading improved. Demand for diamonds grew in the US and India, and the market became better balanced. However, lab-made diamonds continued to hurt sales of cheaper natural diamonds.
Production Highlights by Country
Botswana: Down 20% to 4.8 million carats due to maintenance at the Orapa mine.
South Africa: Down 37% to 418,000 carats as the Venetia mine slowed down.
Namibia: Up 8% to 495,000 carats.
Canada: More than doubled to 1.06 million carats because the Gahcho Kué mine processed higher-quality ore.
On October 16, De Beers took full ownership of Canada’s Gahcho Kué mine after taking over its partner Mountain Province’s 49% share. Starting in the fourth quarter, De Beers will report all production from this mine on its own books. This will raise De Beers’ official production numbers, but it will not change the overall amount of diamonds in the world market.
Sales Revenue: Reached $731 million for the quarter, up 4% from $700 million last year.
Sales Volume: Nearly doubled to 8.7 million carats, up from 4.6 million carats a year ago.
Even though sales volume went up, the average price De Beers received per carat so far this year fell 37% to $97. This was caused by an 18% drop in overall rough diamond prices and the fact that De Beers sold a higher proportion of cheaper diamonds this year.
Because De Beers now owns 100% of the Gahcho Kué mine, it raised its full-year 2026 production target to 25–28 million carats (up from 21–26 million). It also lowered its expected production cost from $80 to about $70 per carat. The company said it will keep watching market demand and adjust its production as needed.
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