National News
Senco Gold and Diamonds Unveils Its Second Store in Varanasi, Inaugurated by Akshara Singh

Senco Gold and Diamonds, one of India’s leading jewelry retail chains, celebrates the opening of its second store in Varanasi at Bhelupur, marking the brand’s 174th store in India. Spanning an impressive 4600 sq. ft., the new showroom showcases Senco’s commitment to delivering exceptional jewelry and unparalleled craftsmanship across the city.
The grand opening was made even more special with the presence of renowned Bhojpuri film star Akshara Singh, who inaugurated the store at H.K. Das Shopping Plaza. This new store offers a diverse collection, including the modern lightweight designs from the Everlite collection and timeless wedding classics like the Shagun and Gathbandhan collections, making it the perfect destination for all occasions.
Joita Sen, Director of Senco Gold & Diamonds, expressed excitement about the expansion, saying, “Varanasi holds a special place for us, and we’re thrilled to strengthen our presence here. This new store is a testament to our dedication to providing the finest craftsmanship and a premium shopping experience, blending traditional and contemporary jewelry to meet our customers’ diverse preferences.”

Dhaval Raja, Chief General Manager of Senco Gold & Diamonds, shared his enthusiasm for the northern region’s growth, adding, “The timing of this launch aligns perfectly with the ongoing wedding season. With this store in Bhelupur, we now have 174 stores across India, and we’re eager to offer an exquisite range of handcrafted jewelry to the people of Varanasi.”
Actress Akshara Singh, expressing her excitement for the launch, said, “It’s a privilege to inaugurate Senco Gold & Diamonds’ new store in Varanasi. The city’s deep-rooted love for jewelry makes it the perfect place for Senco’s stunning collection. Their designs beautifully blend tradition with modernity, and I’m sure they will resonate with the people of Varanasi.”

Senco Gold & Diamonds, with over 80 years of legacy, continues to expand its footprint across India, offering a wide range of jewelry that blends time-honored traditions with modern aesthetics, catering to every customer’s taste.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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