National News
Senco Gold and Diamonds Unveils Its Second Store in Varanasi, Inaugurated by Akshara Singh
Senco Gold and Diamonds, one of India’s leading jewelry retail chains, celebrates the opening of its second store in Varanasi at Bhelupur, marking the brand’s 174th store in India. Spanning an impressive 4600 sq. ft., the new showroom showcases Senco’s commitment to delivering exceptional jewelry and unparalleled craftsmanship across the city.
The grand opening was made even more special with the presence of renowned Bhojpuri film star Akshara Singh, who inaugurated the store at H.K. Das Shopping Plaza. This new store offers a diverse collection, including the modern lightweight designs from the Everlite collection and timeless wedding classics like the Shagun and Gathbandhan collections, making it the perfect destination for all occasions.
Joita Sen, Director of Senco Gold & Diamonds, expressed excitement about the expansion, saying, “Varanasi holds a special place for us, and we’re thrilled to strengthen our presence here. This new store is a testament to our dedication to providing the finest craftsmanship and a premium shopping experience, blending traditional and contemporary jewelry to meet our customers’ diverse preferences.”
Dhaval Raja, Chief General Manager of Senco Gold & Diamonds, shared his enthusiasm for the northern region’s growth, adding, “The timing of this launch aligns perfectly with the ongoing wedding season. With this store in Bhelupur, we now have 174 stores across India, and we’re eager to offer an exquisite range of handcrafted jewelry to the people of Varanasi.”
Actress Akshara Singh, expressing her excitement for the launch, said, “It’s a privilege to inaugurate Senco Gold & Diamonds’ new store in Varanasi. The city’s deep-rooted love for jewelry makes it the perfect place for Senco’s stunning collection. Their designs beautifully blend tradition with modernity, and I’m sure they will resonate with the people of Varanasi.”
Senco Gold & Diamonds, with over 80 years of legacy, continues to expand its footprint across India, offering a wide range of jewelry that blends time-honored traditions with modern aesthetics, catering to every customer’s taste.
BrandBuzz
The Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
Timeless pearl creations from GIVA that honour the quiet strength, elegance, and individuality of modern women.
For generations, pearls have defined timeless elegance — an evergreen classic that transcends trends and seasons. Effortlessly refined, they carry a quiet sophistication that has remained relevant across eras.
Neither fleeting nor ornamental, pearls embody a kind of understated luxury, graceful, enduring, and always in style.
This Women’s Day, GIVA celebrates women who are building, leading, choosing, and redefining life on their own terms. Women who don’t need to be loud to be powerful, because their presence speaks for itself.
In that spirit, pearls make for a meaningful gift. Timeless yet modern, they move effortlessly from everyday moments to milestone celebrations, making them a thoughtful way to honour the women who inspire us, whether it’s a mentor, a friend, a colleague, or even yourself.
Here are some pearl pieces that make for perfect Women’s Day gifts.
Stay With Me Golden Pendant With Link Chain
For the one who wears her heart unapologetically. A radiant pearl drop pendant set in gold-plated 925 silver, designed with an elegant lattice motif that blends timeless romance with modern craftsmanship. From the Barkha Singh x GIVA Glow in Motion collection, this piece celebrates intricate CNC artistry while offering a refined statement for everyday elegance.
Gold Pearl Centred Diamond Earrings
Elegant and timeless, these 18K BIS-hallmarked gold earrings feature a delicate circular motif with a luminous pearl at the centre, accented by sparkling lab-grown diamonds below. Designed for everyday luxury, they blend classic sophistication with modern brilliance, making them a graceful statement for any occasion.
Rose Gold On Mom’s Path Bracelet
A heartfelt rose gold-plated bracelet crafted in 925 silver, featuring a charming baby shoe motif with enamel detailing, a delicate pearl accent, and a subtle “mom” engraving. Thoughtfully designed to celebrate the unbreakable bond between a mother and her child, it makes for a meaningful keepsake.
Anushka Sharma Silver Drops of Pearls Set
Inspired by the hidden beauty of ocean pearls, the Anushka Sharma Silver Drop of Pearl Set captures effortless elegance with a graceful pearl drop and sparkling zircon accents. Crafted in 925 silver, the set includes a delicate pendant and matching earrings designed to add timeless charm to any look.
Rose Gold Glam Drops Necklace
Graceful and statement-making, this rose gold-plated lariat necklace in 925 silver features a central oblong pearl with delicate cascading strands ending in luminous pearls. Elegant yet contemporary, it’s the perfect piece to elevate evening looks and special occasions with effortless glamour.
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