Senco Gold and Diamonds, one of India’s leading jewelry retail chains, celebrates the opening of its second store in Varanasi at Bhelupur, marking the brand’s 174th store in India. Spanning an impressive 4600 sq. ft., the new showroom showcases Senco’s commitment to delivering exceptional jewelry and unparalleled craftsmanship across the city.

The grand opening was made even more special with the presence of renowned Bhojpuri film star Akshara Singh, who inaugurated the store at H.K. Das Shopping Plaza. This new store offers a diverse collection, including the modern lightweight designs from the Everlite collection and timeless wedding classics like the Shagun and Gathbandhan collections, making it the perfect destination for all occasions.

Joita Sen, Director of Senco Gold & Diamonds, expressed excitement about the expansion, saying, “Varanasi holds a special place for us, and we’re thrilled to strengthen our presence here. This new store is a testament to our dedication to providing the finest craftsmanship and a premium shopping experience, blending traditional and contemporary jewelry to meet our customers’ diverse preferences.”

Dhaval Raja, Chief General Manager of Senco Gold & Diamonds, shared his enthusiasm for the northern region’s growth, adding, “The timing of this launch aligns perfectly with the ongoing wedding season. With this store in Bhelupur, we now have 174 stores across India, and we’re eager to offer an exquisite range of handcrafted jewelry to the people of Varanasi.”

Actress Akshara Singh, expressing her excitement for the launch, said, “It’s a privilege to inaugurate Senco Gold & Diamonds’ new store in Varanasi. The city’s deep-rooted love for jewelry makes it the perfect place for Senco’s stunning collection. Their designs beautifully blend tradition with modernity, and I’m sure they will resonate with the people of Varanasi.”

Senco Gold & Diamonds, with over 80 years of legacy, continues to expand its footprint across India, offering a wide range of jewelry that blends time-honored traditions with modern aesthetics, catering to every customer’s taste.