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Senco celebrates the festival of homecoming through Aparupa-its latest Durga Puja Campaign

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Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eighty-five years and the largest jewellery retail player in Eastern India based on number of showrooms with a whooping count of 186+ announces the launch of a new Durga Puja Campaign called Aparupa, where the inner beauty of a woman, her resilience and her strength are celebrated.

Durga Puja is a welcoming of ‘Maa Durga’ and is a very special event in every Bengali’s life, a time of joy, reverence, cultural heritage, and pride. It is that time of the year when people across India & Globally, especially Bengalis, travel back to their homes to be together with their loved ones and to celebrate the biggest festivity of the year – The Durga Puja.

Aparupa means “unparalleled” beauty, both divine and human, embodying strength, grace, and tradition. This Durga Puja, we celebrate beauty, strength, and style by translating the essence of tradition into high fashion. Our brand ambassadors embody the vibrant spirit of Pujo with their distinct, trendsetting looks, uniting in a symbolic tribute by adorning Maa Durga.

Joita Sen, (Director and Head of Marketing & Design, Senco Gold & Diamonds) said, “Pujo is aboutcelebrating Nari Shakti and about celebrating your fashion style. We proudly launch innovative designs under the Aparupa Collection in Antique Gold, Diamond, and Polki – timeless grandeur reimagined with modern Sabekiana. I take this opportunity to wish everyone a glamorous, stylish and fashionable pujo with our Aparupa Collection”.

Suvankar Sen, (MD & CEO, Senco Gold & Diamonds), said, “The Aparupa campaign inspires one to embrace the season with confidence and elegance —to dress, dazzle, and honor Pujo in unmatched style and splendor. We have introduced fabulous offers to enhance shopping experience of our esteemed customers. Major offers include discount on making charges of upto 25% and upto Rs 100/gm off on purchase of Gold Jewellery, upto 50% off on making charges & upto 10% discount in diamond value on purchase of diamond jewellery, upto 15% off on making charges of platinum jewellery, 0% deduction in OG exchange, and Rs 100 gift voucher per Rs 10,000 transaction which is valid till Dhanteras this year.

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National News

Bengaluru-based lab-grown diamond jewellery startup ONYA raises ₹5.5 crore in pre-seed funding led by Zeropearl VC

The brand scales to four profitable high-street stores in Bengaluru, touching ₹2 crore MRR in 11 months

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ONYA, one of India’s fastest-growing offline-first, premium lab-grown diamond jewellery brands, has raised Rs.5.5 crore in a pre-seed round led by Zeropearl VC. The round also saw participation from prominent angel investors including MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga, and Rohit Jindal; UrbanVault founder Amal Mishra; and Alkendra Pratap Singh, Managing Director of Crescendo Industries Pvt. Ltd. and Director of KE Engineers Pvt. Ltd., among others. The fresh capital will be used to accelerate ONYA’s offline retail expansion across major Indian cities.

ONYA, short for “On You,” was founded on a simple idea: to create art that looks good On You. The inspiration came from a deeply personal moment when two people ready to begin their life together realized that the ring they loved was beyond reach. That experience sparked a mission to make beautifully designed and meaningful diamond jewellery accessible to everyone. Today, ONYA stands for crafting soulful lab-grown diamond pieces that mark life’s most cherished celebrations in every Indian home.

Within 11 months, ONYA has expanded to four profitable high-street stores in Bengaluru, achieving a monthly revenue run rate of ₹2 crore. The company has also strengthened its leadership team with the appointment of Gaurav Choudhary, former Director of Products at xto10x, who joins as Co-founder.

Himani Yadav, Founder of ONYA, said, ONYA didn’t begin as a business idea — it began with a personal moment. My engagement ring was a lab-grown diamond long before the category became mainstream, and that experience made me realize how many people felt priced out of meaningful jewellery. ONYA was created to change that by bringing emotion, accessibility, and intention back into fine jewellery.

Being backed by Zeropearl VC at this stage — and by someone like Bipin, who brings a decade of deep consumer-brand investing experience, including in jewellery — adds immense value and clarity to our journey. The fact that ONYA fits naturally into Zeropearl VC’s Indiluxe thesis reinforces that we’re building in the right direction. This partnership gives us the confidence to take thoughtfully designed lab-grown diamonds to more homes across India.”

Bipin Shah, Founder and Managing Partner, Zeropearl VC, said At Zeropearl VC, we back founders who deeply understand the problem they’re solving — and Himani’s clarity stood out from day one. The ONYA team is already showing early signs of cracking an offline & Design first approach in premium lab-grown diamond space which strongly aligns with our Indiluxe thesis. Young India’s shift in how they view jewellery is undeniable, and ONYA is building right at that inflection point.

Bipin Shah

Their design focus and customer obsession give us strong confidence — and we see this as a gateway to expanding into more premium, next-gen consumer categories over time.” ONYA’s jewellery features IGI-certified lab-grown diamonds set in BIS Hallmarked gold, blending scientific precision with elegant design. With this investment, ONYA plans to expand its product lines, open more customer-first experience stores, and deepen its connection with India’s growing base of conscious luxury

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