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Senco celebrates the festival of homecoming through Aparupa-its latest Durga Puja Campaign

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Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eighty-five years and the largest jewellery retail player in Eastern India based on number of showrooms with a whooping count of 186+ announces the launch of a new Durga Puja Campaign called Aparupa, where the inner beauty of a woman, her resilience and her strength are celebrated.

Durga Puja is a welcoming of ‘Maa Durga’ and is a very special event in every Bengali’s life, a time of joy, reverence, cultural heritage, and pride. It is that time of the year when people across India & Globally, especially Bengalis, travel back to their homes to be together with their loved ones and to celebrate the biggest festivity of the year – The Durga Puja.

Aparupa means “unparalleled” beauty, both divine and human, embodying strength, grace, and tradition. This Durga Puja, we celebrate beauty, strength, and style by translating the essence of tradition into high fashion. Our brand ambassadors embody the vibrant spirit of Pujo with their distinct, trendsetting looks, uniting in a symbolic tribute by adorning Maa Durga.

Joita Sen, (Director and Head of Marketing & Design, Senco Gold & Diamonds) said, “Pujo is aboutcelebrating Nari Shakti and about celebrating your fashion style. We proudly launch innovative designs under the Aparupa Collection in Antique Gold, Diamond, and Polki – timeless grandeur reimagined with modern Sabekiana. I take this opportunity to wish everyone a glamorous, stylish and fashionable pujo with our Aparupa Collection”.

Suvankar Sen, (MD & CEO, Senco Gold & Diamonds), said, “The Aparupa campaign inspires one to embrace the season with confidence and elegance —to dress, dazzle, and honor Pujo in unmatched style and splendor. We have introduced fabulous offers to enhance shopping experience of our esteemed customers. Major offers include discount on making charges of upto 25% and upto Rs 100/gm off on purchase of Gold Jewellery, upto 50% off on making charges & upto 10% discount in diamond value on purchase of diamond jewellery, upto 15% off on making charges of platinum jewellery, 0% deduction in OG exchange, and Rs 100 gift voucher per Rs 10,000 transaction which is valid till Dhanteras this year.

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Brand Talks

Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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