Brand Talks
Senco celebrates the festival of homecoming through Aparupa-its latest Durga Puja Campaign
Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eighty-five years and the largest jewellery retail player in Eastern India based on number of showrooms with a whooping count of 186+ announces the launch of a new Durga Puja Campaign called Aparupa, where the inner beauty of a woman, her resilience and her strength are celebrated.
Durga Puja is a welcoming of ‘Maa Durga’ and is a very special event in every Bengali’s life, a time of joy, reverence, cultural heritage, and pride. It is that time of the year when people across India & Globally, especially Bengalis, travel back to their homes to be together with their loved ones and to celebrate the biggest festivity of the year – The Durga Puja.
Aparupa means “unparalleled” beauty, both divine and human, embodying strength, grace, and tradition. This Durga Puja, we celebrate beauty, strength, and style by translating the essence of tradition into high fashion. Our brand ambassadors embody the vibrant spirit of Pujo with their distinct, trendsetting looks, uniting in a symbolic tribute by adorning Maa Durga.
Joita Sen, (Director and Head of Marketing & Design, Senco Gold & Diamonds) said, “Pujo is aboutcelebrating Nari Shakti and about celebrating your fashion style. We proudly launch innovative designs under the Aparupa Collection in Antique Gold, Diamond, and Polki – timeless grandeur reimagined with modern Sabekiana. I take this opportunity to wish everyone a glamorous, stylish and fashionable pujo with our Aparupa Collection”.
Suvankar Sen, (MD & CEO, Senco Gold & Diamonds), said, “The Aparupa campaign inspires one to embrace the season with confidence and elegance —to dress, dazzle, and honor Pujo in unmatched style and splendor. We have introduced fabulous offers to enhance shopping experience of our esteemed customers. Major offers include discount on making charges of upto 25% and upto Rs 100/gm off on purchase of Gold Jewellery, upto 50% off on making charges & upto 10% discount in diamond value on purchase of diamond jewellery, upto 15% off on making charges of platinum jewellery, 0% deduction in OG exchange, and Rs 100 gift voucher per Rs 10,000 transaction which is valid till Dhanteras this year.”
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.
A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
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