National News
SEEPZ Unveils NEST-2, Piyush Goyal Calls for Technology-Led Growth
SEEPZ-SEZ marked a milestone today with the inauguration of the New Enterprises & Service Tower (NEST-2), signalling a new phase of redevelopment and future-ready infrastructure for India’s gem and jewellery export ecosystem. The ceremony was graced by Chief Guest, Piyush Goyal, Hon’ble Minister of Commerce & Industry, Government of India, and attended by Honoured Guest, Vimal Anand, IRS, Joint Secretary, Ministry of Commerce & Industry, Govt. of India, Dnyaneshwar B. Patil, Zonal Development Commissioner, SEEPZ, Smt. Mital Hiremath, Jt. Development Commissioner, Pune Cluster, Mayur R. Mankar, Jt. Development Commissioner, SEEPZ (Mumbai), Shaunak Parikh, Vice Chairman, GJEPC; Colin Shah, Head of the Working Group, Bharat Ratnam Mega CFC Adil Kotwal, President, SGJMA, Vijay Gujarathi, Chairman, SEEMA, and other senior government officials and industry leaders.
In his address, Piyush Goyal said “SEEPZ is at the cusp of major change, supported by lower power tariffs, waste-to-wealth gains, digital processes and strengthened governance systems. He emphasised that true progress rests on collective integrity and transparent practices, urging industry members to actively support honest systems and responsible use of every plot and unit within the zone.
He reiterated the Government’s commitment to Jan Vishwas — trust-based governance — and to simplifying laws, reducing compliances and enhancing ease of doing business. He encouraged industry to think bigger and adopt future-ready systems that reflect the aspirations of a modern, self-confident India.
“With new FTAs, modernised infrastructure and a vision for a $30–35 trillion economy by 2047, India is moving at unprecedented speed,” he said. “SEEPZ must match this pace. Government is your partner — help us help you grow.”
Dnyaneshwar B. Patil, IAS, Zonal Development Commissioner, SEEPZ, described the day as a proud moment for the entire SEEPZ fraternity. He noted that Shri Piyush Goyal’s guidance has strengthened every step of SEEPZ’s transformation, particularly after the success of NEXT-2. He shared that work on NEXT-3 — a project three times larger and designed to global standards — is already in progress and targeted for completion within two years.
He highlighted SEEPZ’s progress across governance, revenue generation and digital transformation. Revenues have risen from Rs.86 crore to a projected Rs.120 crore this year, while waste-to-wealth initiatives have grown sharply from Rs.80 lakh to Rs.11.66 crore. With India’s first in-house SEZ ERP, 24/7 Customs operations, and the country’s first Foreign Post Office for e-commerce exports inside an SEZ, SEEPZ continues to close the gap with international benchmarks. He also emphasised the need for Global FSI approval from MIDC, describing it as a crucial next step to realise SEEPZ’s full potential as a world-class export hub.
Addressing the gathering, Adil Kotwal, President, SGJMA, said “ NEXT-2 represents renewed purpose and India’s rising stature in the global jewellery sector. He noted that SEEPZ exports have grown from Rs.23,000 crore to nearly Rs.30,000 crore between April and November — a 30% surge despite global headwinds. He underlined industry expectations from ongoing bilateral trade negotiations and expressed hope that agreements with countries such as the US, Thailand and Vietnam will support a level playing field.
Kotwal further added, “We have the talent, the manufacturing strength, and decades of global trust — and now, with the Government’s support, the ecosystem to scale new heights. SEEPZ stands committed to adopting new technologies, strengthening compliance, investing in advanced manufacturing and upholding the highest standards of sustainability and global competitiveness. SEEPZ is not just a manufacturing zone — it is an ecosystem of over one lakh people. As we prepare for the next phase of redevelopment, our key request is the creation of a single-window clearance system within SEEPZ by 2026.”
The inauguration closed with a reaffirmation of SEEPZ’s commitment to building a competitive, transparent and innovation-driven export hub that strengthens India’s global leadership in jewellery manufacturing.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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