Limelight Lab Grown Diamonds, India’s pioneering brand in the lab-grown diamond jewellery segment, reported a strong Akshaya Tritiya performance this year, delivering 3X year-on-year growth, alongside a 200% surge in first-time buyers.

The development underscores a clear shift in consumer behaviour, with lab-grown diamonds increasingly gaining preference over traditional gold purchases during one of India’s most significant jewellery-buying occasions.

Traditionally considered an auspicious occasion for gold purchases, Akshaya Tritiya is now witnessing evolving consumer preferences, with buyers increasingly opting for design-led, value-driven lab-grown diamond jewellery. This year, a significant share of its festive demand came from new customers entering the category, reflecting growing awareness and acceptance.

Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, said:

“We are witnessing a defining shift in consumer behaviour. Akshaya Tritiya has traditionally been synonymous with gold, but today, a new generation of buyers is actively choosing lab-grown diamonds. The surge in first-time buyers this year is a strong indicator that the category is moving firmly into the mainstream.”

With increasing adoption among first-time buyers and new-age consumers, Limelight continues to strengthen its position in India’s fast-growing lab-grown diamond jewellery segment while accelerating its expansion across key markets.