Bhima Jewellery, one of India’s most trusted jewellery brands with a legacy of over a century, has received the Certificate of Accreditation from IAGES (Indian Association for Gold Excellence and Standards). The accreditation was awarded to Bhima’s M.G. Road showroom in Thiruvananthapuram after a rigorous independent assessment against the IAGES Code of Conduct.

Suhas M S, Managing Director, Bhima Jewellery, received the certificate from Kaushalendra Sinha, CEO, IAGES. Raja Venkatesh, GM – Trade Engagements (South), IAGES, was also present at the ceremony.

IAGES is an industry initiative that sets the benchmark for excellence, transparency, ethical business practices and customer trust in the gold jewellery industry. The association recognises jewellery brands that meet the highest standards of purity, transparent pricing, ethical sourcing and customer service.

Suhas M S, Managing Director, Bhima Jewellery said

“For over a century, our customers’ trust has been Bhima’s greatest wealth. That trust is built on the purity of our gold and transparency in every transaction. This accreditation is a testament to that trust, and we will continue to serve our customers with the same purity and sincerity.”