National News
SAIF Partners pares around 6% stake in Senco Gold for Rs 433 cr
Hong Kong-based SAIF Partners on Thursday pared a 5.8 per cent stake in jewellery retailer Senco Gold for Rs 432.72 crore through an open market transaction
Hong Kong-based SAIF Partners on Thursday pared a 5.8 per cent stake in jewellery retailer Senco Gold for Rs 432.72 crore through an open market transaction. SAIF Partners, through its arm SAIF Partners India IV Ltd, sold shares of Kolkata-based Senco Gold on the BSE.
According to the bulk deal data available on the BSE, SAIF Partners India IV offloaded 45,07,487 shares, amounting to a 5.8 per cent stake in Senco Gold.
The shares were disposed of at an average price of Rs 960.02 apiece, taking the deal value to Rs 432.72 crore.After the share sale, SAIF Partners’ shareholding in Senco Gold declined to 4.97 per cent from 10.77 per cent.
Details of the other buyers of Senco Gold’s shares could not be ascertained.Shares of Senco Gold gained 1.30 per cent to close at Rs 964.35 per piece on the BSE.

National News
Zen Diamond-India Expands E-Commerce Presence With Celeste & Gem-Pop Launch On Amazon and Myntra
Digital-First Collections Featuring Contemporary 9kt Gold Jewellery With Natural Diamonds and Vibrant Gemstones Aim To Connect With Younger Consumers Through Amazon India and Myntra
Marking its strategic entry into the e-commerce space, Zen Diamond India has introduced its distinctive collections, Celeste and Gem Pop, now available on Amazon India and Myntra. Designed with a digital-first mindset, the collections bring together contemporary pendants and earrings crafted in 9kt gold, centred around natural diamonds and modern design aesthetics. While Celeste reflects refined minimalism, Gem Pop adds a playful touch through colourful semi-precious stones such as amethyst, citrine, and blue topaz. Through its presence on two of India’s leading e-commerce platforms, the brand is strategically expanding accessibility and discovery among younger, digitally driven consumers increasingly turning to online platforms for fine jewellery purchases.

Crafted in warm 9KT rose gold, these dainty stud earrings feature vibrant round-cut Citrine stones paired with natural diamond accents. The rich golden-orange hue beautifully complements the soft rose gold setting, creating a refined yet expressive design suitable for daily styling. Combining natural diamonds with colour stones, the earrings bring vibrancy and personality into contemporary fine jewellery while remaining highly wearable and giftable for birthdays, celebrations, and personal milestones.
These elegant stud earrings feature striking princess-cut Blue Topaz stones accented with delicate natural diamonds. The icy blue tones and sleek geometric silhouette create a fresh, modern aesthetic that is versatile across different age groups and occasions. Designed to be lightweight, wearable, and expressive, the earrings reflect Zen Diamond India’s contemporary approach to fine jewellery for a digital-first generation.


Crafted in white gold, this refined pendant necklace showcases a vivid round-cut Amethyst surrounded by floating circular motifs accented with natural diamonds. The design blends playful colour with minimal elegance, creating a lightweight and versatile piece suitable for everyday wear and gifting. Thoughtfully crafted with the same standards of authenticity, certification, and craftsmanship available across Zen Diamond India’s retail network, the necklace reinforces trust and assurance within the ecommerce jewellery experience.
This contemporary pendant necklace features a delicate teardrop-shaped diamond motif paired with fluid open oval loops for a refined and minimal silhouette. Designed with natural diamonds at its core, the lightweight piece balances understated brilliance with everyday versatility, making it ideal for daily styling as well as meaningful gifting occasions. The design reflects Zen Diamond India’s focus on modern, design-led fine jewellery tailored for the evolving digital luxury consumer.

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