Vinsmera Jewels, a new entrant in India’s luxury jewellery retail space, marked a major milestone with the grand opening of its flagship store on Mavoor Road, Kozhikode. The star-studded launch event was graced by none other than Malayalam cinema legend and Vinsmera’s brand ambassador, Mohanlal, whose presence brought a touch of timeless elegance to the occasion.

The launch event also featured acclaimed filmmaker Prakash Varma, celebrated for his storytelling prowess, further enhancing the event’s cultural significance. Also in the attendance of the new Kozhikode showroom opening was witnessed by industry stalwarts including Dr. Chetan Kumar Mehta, CMD of Laxmi Diamonds, Bangalore, and President of the Jewellery Division at the India Bullion and Jewellers Association (IBJA), alongside dignitaries from the Gems & Jewellery sector.

Vinsmera Group, promoted by the Kambrath brothers – Dinesh Kambrath, Anil Kambrath, Manoj Kambrath, and Krishnan Kambrath – has laid out ambitious plans to invest ₹2,000 crore over the two years to establish a premium gold retail jewellery chain across India. The plan includes opening 20 jewellery showrooms and establishing state-of-the-art production facilities in both India and the Gulf region.

The first phase of this expansion includes exclusive stores in Kozhikode with which the dream, project began followed by next locations as per their update in March 2025 the new locations to look forward to are Kochi, Thiruvananthapuram, Chennai, and Bengaluru, along with a modern jewellery manufacturing unit in Kannur.

Dinesh Kambrath, Chairman of Vinsmera Jewels, had earlier emphasized the brand’s vision to blend craftsmanship with innovation and redefine luxury in the jewellery segment.

With its flagship store now open in Kozhikode, Vinsmera Jewels has officially embarked on its journey to become a formidable name in the jewellery industry, promising a fusion of tradition, technology, and timeless artistry.

According to Ventura, a leading full-service stock broking platform, Gold prices are expected to remain elevated in the second half of 2025. This is supported by macroeconomic headwinds, geopolitical tensions, and robust investment demand. Ventura expects Comex Gold to touch US$3,600 by year-end, after hitting a record high of US$3,534.10 on August 7, 2025, surpassing the previous peak of US$3,509.90 set in April 2025. 

Over the past 20 years, gold has delivered positive annual returns in 14 calendar years, reinforcing its status as a proven store of value and a hedge against inflation. Recent performance underscores its resilience, with average annual returns of 23% over the last three years compared to 11% for the Nifty 50. In volatile market conditions, gold’s negative correlation to equities has provided effective diversification, cushioning portfolio losses during sell-offs while participating in upswings.

India’s Gold ETF Market Witnesses Record Growth India’s gold ETF holdings rose 42% year-on-year to 66.68 tons as of June 30, 2025, with AUM surging 88% to Rs 64,777 crore. The number of investor accounts expanded 41% to 76.54 lakh, reflecting growing preference for digital gold investments. This shift from traditional jewelry ownership to tech-enabled investment channels is being driven by Gen Z investors, fractional ownership models, and the influence of social media and fintech innovations. 

NS Ramaswamy, Head of Commodities, Ventura, said: “Gold’s strategic role in portfolios has strengthened as investors navigate an era of slower global growth, policy uncertainty, and elevated geopolitical risks. With inflationary pressures, a softening US dollar, and anticipated US Fed rate cuts, we see sustained upside potential in gold prices through the remainder of 2025. Our analysis indicates COMEX Gold could test the $3,600 mark by year-end, supported by strong ETF inflows, steady central bank buying, and robust retail participation in India’s gold investment market.”

• Concerns over the Russia-Ukraine peace deal and expectations of dovish comments from Fed Chair Powell at the Jackson Hole symposium have caused gold and silver to continue their downward trend due to the likelihood of reducing geopolitical tensions.
• President Zelensky of Ukraine and Russian President Vladimir Putin may soon meet. The meetings with Donald Trump were hailed by Ukrainian President Zelenskiy, who described them as a major step toward ending the current conflict and opening the door for possible talks with Russian President Putin.
• However, market players are simultaneously expecting that Powell will clue them in his speech as to whether a rate cut is likely at the meeting in September. Two 25 basis point rate reductions are anticipated this year, according to FED probability, with the first one possibly taking place in September.

Technical Triggers

• Gold seems to continue its downward trajectory after sustaining below $3400. Next target is $3340 (~Rs 98500), while $3445 (~Rs 100,500) remains the resistance
• As Silver prices have broken their support of $37.5(~Rs 112,500), prices are expected to fall towards $36.50 (~Rs 109,500).

Support and Resistance