National News
Retail Gold Sales Drop 25% Amid Rising Prices, Lightweight Jewelry in Demand
A 4% rise in gold prices in March has led to a significant 25% decline in retail gold sales at jewelers and a 60% drop in Zaveri Bazaar. Indian families with upcoming weddings are feeling the pinch of higher gold prices, turning to lighter, lower-carat jewelry to meet bridal jewelry demands. Despite this, demand is expected to pick up during Akshay Tritiya in April, though lightweight jewelry remains the preferred choice.
Gold prices saw a near-4% increase in the first half of March, bringing down retail sales by 25% compared to the same period last year. Zaveri Bazaar, a hub where retail jewellers buy bullion and jewelry in bulk, saw a 60% drop in sales.
Senco Gold & Diamonds, Joy Alukkas, PNG Jewellers, Mamraj Musaddilal Jewellers, and senior executives from the India Bullion & Jewellers Association mentioned that Indian families, especially those with weddings planned for the upcoming season, are stressed by the escalating prices. As a result, they are opting for lightweight jewelry, as high prices make it difficult to stick to the traditional gold jewelry budgets.
Suvankar Sen, the chief of Senco Gold, shared that sales of small-ticket gold jewelry in the ₹30,000 – ₹40,000 price range have dried up. “The high prices are keeping customers away from spending on gold,” he said. On March 18, gold was priced at ₹88,256 per 10 gm in the physical market, with a 3% Goods and Services Tax (GST), pushing the cost to ₹90,903 per 10 gm.
“Those who have weddings in the family are buying lightweight jewellery as they cannot stretch the budget. Demand has dropped by 15% beginning from March and if this rally continues, the recovery in demand may not happen. The next big sales can only happen during Akshay Tritiya, which falls on April 30,” said the MD of Senco Gold & Diamond.
Despite the rise in prices, the demand has remained sluggish in South India too. “Compared to last March, demand is down by up to 25%. While the high price is a big factor in this demand drop, other things like board exams have slowed down demand as well,” said Baby George, CEO of Joy Alukkas.
Saurabh Gadgil, chairman of PNG Jewellers, also highlighted the shift in preferences. “People are buying lightweight jewellery, and many are exchanging old gold jewellery with new ones. The volumes are getting impacted but value-wise the jewellers are not facing any issue.”
Avinash Gupta, partner at Hyderabad-based Mamraj Musaddilal Jewellers, noted that while demand has softened, it hasn’t reached alarming levels. “Demand will bounce back in April due to weddings and Akshaya Tritiya, but definitely the preference will shift to lightweight and lower caratage jewellery.”
National News
Jewellery Repeats Are Officially Off The Table With The Wedding Guest Edit By Kushals
A Versatile, Trend-Forward Collection Designed To Keep Every Wedding Guest Look Fresh, Effortless, and Celebration-Ready Across Every Function
If wedding season means back-to-back invites—from friends, cousins, and colleagues—the drill is familiar. Multiple functions per wedding, different jewellery for each outfit, and absolutely no repeats. Mehendi in the morning, sangeet at night, cocktail glam, muhurtam elegance—and somehow, new jewellery every single time.
So how does a wedding guest keep every look fresh & on-trend without overthinking it?
This Wedding Season, Kushals Fashion Jewellery introduces The Wedding Guest Edit—a curated collection for modern Indian wedding guests. Designed to keep every look stylish, effortless, and on point for every celebration.
Bringing together Indian traditional craftforms with 18K Gold Plating jewellery, the edit is rooted in versatility—offering multiple options for every outfit. Crafted with a premium finish and a comfort fit, the collection reflects Kushals’ artisanal expertise, with new designs introduced every week.
Kundan jewellery is reimagined for today, bringing a contemporary edge to the collection. Think bold chokers with coloured stone accents, layered necklaces, and versatile sets that can be styled multiple ways. The addition of Victorian plating—one of the season’s biggest trends—lends a rich depth to these designs. Perfect for cocktail sarees, fusion fits, and even statement baarati looks, these are pieces that transition effortlessly across wedding moments—be it haldi, mehendi, or the varmala. Designs that do the most, without trying too hard.
For those drawn to something more classic, the Antique jewellery range, crafted with rich gold-plated finishes, brings in depth through intricate detailing and textured designs. Statement maang tikkas, maatils, kaadhas, and temple-inspired pieces elevate traditional looks—perfect for muhurtam ceremonies and day functions where classic elegance takes centre stage.
And for those who love a little sparkle, the American Diamond (AD) range brings in just the right amount of shine. With delicate florals, pastel-hued stones from the latest launch, and modern silhouettes—from lightweight statement earrings to elegant necklace sets—these zircon pieces are perfect for cocktail looks and reception nights that call for effortless glam.
At its core, The Wedding Guest Edit is all about versatility—lightweight, premium, expressive, and easy to style. Mix it, match it, style it differently. Because keeping up with wedding season shouldn’t feel like a styling challenge.
Why should brides have all the fun?
With this launch, Kushals Fashion Jewellery shifts the spotlight to the wedding guest—ensuring something new, something stylish, and a fresh look for every celebration
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