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Retail Gold Sales Drop 25% Amid Rising Prices, Lightweight Jewelry in Demand

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A 4% rise in gold prices in March has led to a significant 25% decline in retail gold sales at jewelers and a 60% drop in Zaveri Bazaar. Indian families with upcoming weddings are feeling the pinch of higher gold prices, turning to lighter, lower-carat jewelry to meet bridal jewelry demands. Despite this, demand is expected to pick up during Akshay Tritiya in April, though lightweight jewelry remains the preferred choice.

Gold prices saw a near-4% increase in the first half of March, bringing down retail sales by 25% compared to the same period last year. Zaveri Bazaar, a hub where retail jewellers buy bullion and jewelry in bulk, saw a 60% drop in sales.

Senco Gold & Diamonds, Joy Alukkas, PNG Jewellers, Mamraj Musaddilal Jewellers, and senior executives from the India Bullion & Jewellers Association mentioned that Indian families, especially those with weddings planned for the upcoming season, are stressed by the escalating prices. As a result, they are opting for lightweight jewelry, as high prices make it difficult to stick to the traditional gold jewelry budgets.

Suvankar Sen, the chief of Senco Gold, shared that sales of small-ticket gold jewelry in the ₹30,000 – ₹40,000 price range have dried up. “The high prices are keeping customers away from spending on gold,” he said. On March 18, gold was priced at ₹88,256 per 10 gm in the physical market, with a 3% Goods and Services Tax (GST), pushing the cost to ₹90,903 per 10 gm.

“Those who have weddings in the family are buying lightweight jewellery as they cannot stretch the budget. Demand has dropped by 15% beginning from March and if this rally continues, the recovery in demand may not happen. The next big sales can only happen during Akshay Tritiya, which falls on April 30,” said the MD of Senco Gold & Diamond.

Despite the rise in prices, the demand has remained sluggish in South India too. “Compared to last March, demand is down by up to 25%. While the high price is a big factor in this demand drop, other things like board exams have slowed down demand as well,” said Baby George, CEO of Joy Alukkas.

Saurabh Gadgil, chairman of PNG Jewellers, also highlighted the shift in preferences. “People are buying lightweight jewellery, and many are exchanging old gold jewellery with new ones. The volumes are getting impacted but value-wise the jewellers are not facing any issue.”

Avinash Gupta, partner at Hyderabad-based Mamraj Musaddilal Jewellers, noted that while demand has softened, it hasn’t reached alarming levels. “Demand will bounce back in April due to weddings and Akshaya Tritiya, but definitely the preference will shift to lightweight and lower caratage jewellery.”

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National News

Centre Tightens Duty-Free Gold Import Rules Under Advance Authorisation Scheme

100 Kg Import Cap, Mandatory Factory Inspections, Stricter Export Compliance and Fortnightly Reporting Introduced To Curb Misuse and Protect Forex Reserves

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The Centre has imposed fresh restrictions on duty-free gold imports by exporters under the Advance Authorisation (AA) Scheme in an effort to curb the diversion of imported gold into the domestic market and reduce pressure on India’s foreign exchange reserves.

Under the revised rules issued by the Directorate General of Foreign Trade (DGFT), exporters will now be allowed to import a maximum of 100 kilograms of gold per licence under the scheme.

The move comes amid growing concerns over India’s rising import bill, particularly as soaring crude oil prices linked to the ongoing West Asia crisis continue to put pressure on the country’s foreign exchange reserves.

Officials said the tighter rules are aimed at improving monitoring of duty-free gold imports that are meant exclusively for export-oriented jewellery manufacturing.

First-time applicants to face mandatory inspections

As part of the revised framework, first-time applicants seeking permission to import gold under the scheme will now have to undergo mandatory physical inspections of their manufacturing facilities by DGFT officials before licences are approved.

The government has also linked future import permissions to export performance.

According to the updated guidelines, exporters will only become eligible for fresh authorisations after fulfilling at least 50 per cent of their export obligations under previous licences.

The new conditions are intended to ensure that imported gold is used strictly for export production rather than being diverted into the domestic market for profit.

Authorities believe the stricter compliance measures will help reduce misuse of the scheme and improve transparency in the gold trade.

Exporters asked to submit regular performance reports

The DGFT has also introduced enhanced monitoring requirements for exporters importing gold under the Advance Authorisation Scheme.

Companies will now be required to submit performance reports every fortnight detailing imports, exports and utilisation of gold.

In addition, DGFT regional offices across the country have been instructed to send monthly reports to headquarters to facilitate centralised monitoring of gold imports and export activity.

Officials said the move would allow closer scrutiny of the movement of precious metals and help authorities quickly identify irregularities or possible violations of import conditions.

The government’s latest measures are being viewed as part of a broader effort to tighten oversight of India’s precious metals trade amid economic uncertainty and volatile global commodity prices.

Customs duty on gold and silver recently increased

The latest restrictions come shortly after the Centre increased customs duties on imports of gold, silver and platinum.

On Wednesday, the government raised import duties on gold and silver to 15 per cent from the earlier 6 per cent. Import duty on platinum was also increased to 15.4 per cent from 6.4 per cent.

Under the revised structure, gold and silver imports now attract a 10 per cent basic customs duty along with a 5 per cent Agriculture Infrastructure and Development Cess (AIDC), taking the total effective duty to 15 per cent.

The government said the duty hike was aimed at discouraging excessive imports of precious metals, which are among the major contributors to foreign exchange outflows.

Officials also expect the move to support macroeconomic stability at a time when rising oil prices and geopolitical tensions are increasing pressure on the Indian economy.

Gold demand remains strong despite policy tightening

The government’s latest actions follow Prime Minister Narendra Modi’s recent appeal urging citizens to avoid non-essential gold purchases for at least a year and adopt austerity measures to help conserve foreign exchange reserves.

India remains one of the world’s largest consumers of gold, with strong demand driven by jewellery purchases, investment demand, weddings and festivals.

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