Réia Diamonds, known for its custom engagement rings and everyday lab-grown diamond jewellery, is expanding to 12 flagship stores across India. The announcement coincides with its second anniversary and the launch of a new engagement ring collection at its flagship store in Jayanagar, Bengaluru.

Réia Diamonds isn’t just expanding to 12 cities — it’s expanding a movement. A movement that believes your jewellery should be as original as you are. At Réia, we don’t sell standard collections designed months in advance — we help people bring their own ideas to life, one detail at a time.

Through a simple, collaborative process, every customer becomes a co-creator, shaping rings and jewellery that are deeply personal, not just visually beautiful. Because just like people, no two stories — or designs — should ever be the same. And whether it’s timelines, budgets or design doubts that stand in the way, we’ve built our entire model to ensure no one has to settle. Not on their ring. Not on their dream.

“From day one, we knew Réia couldn’t be just another jewellery brand,” said Prapanjj S K Kota, Chief Executive Officer, Réia Diamonds.

“We built it to offer what most legacy brands don’t — original designs, full customisation, transparent pricing, and an experience people actually enjoy. This expansion is about taking that difference to more cities, without ever compromising on what makes Réia feel personal.”

The flagship store in Bangalore isn’t just where Réia’s jewellery is showcased — it’s where the brand’s design philosophy comes to life. Unlike conventional stores where customers are confined to a single counter, Réia’s layout is open, fluid, and designed to let people move at their own pace.

Every detail — from lighting to seating to flow — is thoughtfully planned to ease the pressure that usually comes with jewellery shopping. With in-house design experts, fast turnarounds, and end-to-end customisation support, the space encourages collaboration and makes the entire process feel natural, personal, and unintimidating — just the way it should be.