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Réia Announces 12-City Expansion to Bring Lab-Grown Diamond Engagement Rings and Everyday Jewellery Closer to You

Réia Diamonds marks its second anniversary with the launch of a new engagement ring collection and plans to expand to 12 flagship stores across India.

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Réia Diamonds, known for its custom engagement rings and everyday lab-grown diamond jewellery, is expanding to 12 flagship stores across India. The announcement coincides with its second anniversary and the launch of a new engagement ring collection at its flagship store in Jayanagar, Bengaluru.

Réia Diamonds isn’t just expanding to 12 cities — it’s expanding a movement. A movement that believes your jewellery should be as original as you are. At Réia, we don’t sell standard collections designed months in advance — we help people bring their own ideas to life, one detail at a time.


Through a simple, collaborative process, every customer becomes a co-creator, shaping rings and jewellery that are deeply personal, not just visually beautiful. Because just like people, no two stories — or designs — should ever be the same. And whether it’s timelines, budgets or design doubts that stand in the way, we’ve built our entire model to ensure no one has to settle. Not on their ring. Not on their dream.

“From day one, we knew Réia couldn’t be just another jewellery brand,” said Prapanjj S K Kota, Chief Executive Officer, Réia Diamonds.

“We built it to offer what most legacy brands don’t — original designs, full customisation, transparent pricing, and an experience people actually enjoy. This expansion is about taking that difference to more cities, without ever compromising on what makes Réia feel personal.”

The flagship store in Bangalore isn’t just where Réia’s jewellery is showcased — it’s where the brand’s design philosophy comes to life. Unlike conventional stores where customers are confined to a single counter, Réia’s layout is open, fluid, and designed to let people move at their own pace.

Every detail — from lighting to seating to flow — is thoughtfully planned to ease the pressure that usually comes with jewellery shopping. With in-house design experts, fast turnarounds, and end-to-end customisation support, the space encourages collaboration and makes the entire process feel natural, personal, and unintimidating — just the way it should be.

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National News

GJEPC Urges Nation to Take Blood Donation Pledge on Jeweller’s Day to Support Life-Saving Cause

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National, 16 September 2025: The Gem & Jewellery Export Promotion Council (GJEPC) is calling upon every citizen to take a Blood Donation Pledge on Jeweller’s Day and actively participate in blood donation drives that will follow, in honour of the skilled craftsmen who are the backbone of India’s gem and jewellery industry.

This initiative reflects the industry’s deep commitment to social responsibility and the spirit of giving. By taking the pledge, participants commit to donating blood — a simple yet powerful act that can save countless lives and support India’s healthcare system, where blood shortages are an ongoing challenge.

Once the pledge is taken on 17th September, a nationwide blood donation drive will be organised across key hubs such as Mumbai, Surat, Jaipur, Kolkata, Chennai, Hyderabad, and more, in collaboration with leading hospitals and blood banks. Through this effort, GJEPC aims to mobilise thousands of donors from the trade and the public, making it one of the most impactful initiatives in the industry’s history.

Kirit bhansali

Kirit Bhansali, Chairman, GJEPC, appealing to jewellers and karigars, said:
“17th September also marks the Vishwakarma Jayanti, and commemorates the 75th birthday of our Hon’ble Prime Minister, Shri Narendra Modi. On this significant day, I appeal to all the citizens and jewellery community across the country to come forward, take the pledge, and donate blood for this noble cause. Together, let us honour our tradition of craftsmanship with an act of compassion that has the power to save countless lives.”

To participate, individuals must first register by clicking on the pledge link. Once registered, they can formally take the pledge anytime between 7:00 AM on 17th September and 7:00 AM on 18th September 2025 by entering their mobile number on the same link. This ensures every participant’s commitment is recorded and counted towards the nationwide movement. Individuals can also register and take the pledge on 17th September on the same link.

The Council’s aim is to unite thousands of people from the trade and the public in this noble cause, creating one of the largest collective pledges and blood donation initiatives ever. This symbolic yet impactful action will strengthen the legacy of Jeweller’s Day as not only a celebration of artisanship but also of compassion and humanity.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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