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Unlock prosperity by buying gold on the auspicious Pushya Nakshatra

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Pushya Nakshatra is observed in Hinduism as one of the most sacred times of the lunar calendar. “Pushya” is a term which translates to “to nourish,” and the constellation itself has been linked to prosperity, growth, and uplifting energy. It is said that everything which is done during Pushya Nakshatra—like investing in business, beginning new initiatives, or practicing spiritual rituals—is showered with lasting success and bounty. The day is also associated with the wealth goddess, Maa Lakshmi, and is worshiped for its supportive and rewarding nature.

Pushya Nakshatra occurs every month. However, when it falls on a Thursday—as it does this month on 24th July 2025—it is considered especially auspicious.

Although Akshaya Tritiya, Dhanteras, Navratri, and Diwali are all well-known as the best times to purchase gold in India, Pushya Nakshatra stands out from the rest of them. During these festival days, Hindus typically spend on gold, asking for good luck and prosperity. Though Pushya Nakshatra is equally as auspicious as the rest of them, it is not as commercialized and presents a special opportunity for those wishing spiritual and material development through the purchase of gold.

Augmont has put together an exclusive listicle on behalf of Dr. Renisha Chainani, Head of Research at Augmont

What makes Pushya Nakshatra stand out as an auspicious day?

  • Longstanding Prosperity: The prosperity and wealth that come into the house during Pushya Nakshatra are said to last a long time, thus it is a good time for major financial decisions such as purchasing gold.
  • Rare Yogas: If Pushya Nakshatra occurs on a Thursday (Guru Pushya) or Sunday (Ravi Pushya), it creates rare and potent yogas that are as auspicious as Akshaya Tritiya or Dhanteras for starting something new and making investments.
  • Spiritual Development: The day is great for spiritual rituals, learning, and practices with blessings said to be multiplied for those who take part in mantras, ceremonies, or worship.
  • Holistic Well-being: Pushya Nakshatra in Ayurveda is associated with health and nourishment, thus beneficial for family harmony and activities involving well-being.
  • Tradition of Charity: The time encourages charity, generosity, and helping others, which is indicative of the caring nature of the Nakshatra.

Why investing in digital gold is auspicious during Pushya Nakshatra

  • Prompt Investments: Digital gold allows you to invest at any time within the Pushya Nakshatra window from the comfort of your location.
  • Guaranteed Purity: You get 24K 999 purity gold with absolute transparency and security.
  • Simple Gifting: Start Gold SIPs on behalf of your loved ones to help them meet their future goals with ease.
  • Flexible Amounts: Begin investing with any amount, making the auspiciousness of Pushya Nakshatra available to everyone.
  • Safe Storage: Your gold is stored safely, keeping your prosperity and blessings safeguarded.

In summary, Pushya Nakshatra is a significant and sacred time that combines tradition, spirituality, and prosperity. For gold buyers, it presents a special and symbolic chance—one grounded in ancient philosophy and aligned with the acquisition of enduring prosperity and well-being. Buying digital gold during Pushya Nakshatra combines tradition with contemporary ease for enduring prosperity.

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Verlas Introduces the ‘Alyssa’ Collection in India, Bringing  Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold

The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.

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Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.

Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas.  The Alyssa collection brings signature brilliance to a range of personal styles.

For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.

Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.

With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.

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