National News
Unlock prosperity by buying gold on the auspicious Pushya Nakshatra
Pushya Nakshatra is observed in Hinduism as one of the most sacred times of the lunar calendar. “Pushya” is a term which translates to “to nourish,” and the constellation itself has been linked to prosperity, growth, and uplifting energy. It is said that everything which is done during Pushya Nakshatra—like investing in business, beginning new initiatives, or practicing spiritual rituals—is showered with lasting success and bounty. The day is also associated with the wealth goddess, Maa Lakshmi, and is worshiped for its supportive and rewarding nature.
Pushya Nakshatra occurs every month. However, when it falls on a Thursday—as it does this month on 24th July 2025—it is considered especially auspicious.
Although Akshaya Tritiya, Dhanteras, Navratri, and Diwali are all well-known as the best times to purchase gold in India, Pushya Nakshatra stands out from the rest of them. During these festival days, Hindus typically spend on gold, asking for good luck and prosperity. Though Pushya Nakshatra is equally as auspicious as the rest of them, it is not as commercialized and presents a special opportunity for those wishing spiritual and material development through the purchase of gold.
Augmont has put together an exclusive listicle on behalf of Dr. Renisha Chainani, Head of Research at Augmont
What makes Pushya Nakshatra stand out as an auspicious day?
- Longstanding Prosperity: The prosperity and wealth that come into the house during Pushya Nakshatra are said to last a long time, thus it is a good time for major financial decisions such as purchasing gold.
- Rare Yogas: If Pushya Nakshatra occurs on a Thursday (Guru Pushya) or Sunday (Ravi Pushya), it creates rare and potent yogas that are as auspicious as Akshaya Tritiya or Dhanteras for starting something new and making investments.
- Spiritual Development: The day is great for spiritual rituals, learning, and practices with blessings said to be multiplied for those who take part in mantras, ceremonies, or worship.
- Holistic Well-being: Pushya Nakshatra in Ayurveda is associated with health and nourishment, thus beneficial for family harmony and activities involving well-being.
- Tradition of Charity: The time encourages charity, generosity, and helping others, which is indicative of the caring nature of the Nakshatra.
Why investing in digital gold is auspicious during Pushya Nakshatra
- Prompt Investments: Digital gold allows you to invest at any time within the Pushya Nakshatra window from the comfort of your location.
- Guaranteed Purity: You get 24K 999 purity gold with absolute transparency and security.
- Simple Gifting: Start Gold SIPs on behalf of your loved ones to help them meet their future goals with ease.
- Flexible Amounts: Begin investing with any amount, making the auspiciousness of Pushya Nakshatra available to everyone.
- Safe Storage: Your gold is stored safely, keeping your prosperity and blessings safeguarded.
In summary, Pushya Nakshatra is a significant and sacred time that combines tradition, spirituality, and prosperity. For gold buyers, it presents a special and symbolic chance—one grounded in ancient philosophy and aligned with the acquisition of enduring prosperity and well-being. Buying digital gold during Pushya Nakshatra combines tradition with contemporary ease for enduring prosperity.
National News
Abaran Timeless Jewellery Champions Heritage Conservation To Safeguard Traditional Craftsmanship
Support For Hastashilpa Heritage Village Reflects A Commitment To Preserving India’s Architectural and Artisanal Legacy For Future Generations.
As India’s historic buildings continue to face mounting pressure from urbanisation, redevelopment, and changing lifestyles, concerns are growing not only about the loss of architectural landmarks but also the disappearance of the traditional skills and craftsmanship that created them. Recognising this challenge, Abaran Timeless Jewellery has extended its support to Hastashilpa Heritage Village, reinforcing the importance of preserving cultural heritage and artisanal knowledge.
Through the Abaran Foundation, the philanthropic arm of the Bengaluru-based jewellery house, the company supports a range of initiatives spanning education, healthcare, community welfare, arts, and heritage conservation. Its association with Hastashilpa Heritage Village reflects a deeper commitment to protecting India’s rich cultural legacy beyond the jewellery industry.
Located in Manipal, Hastashilpa Heritage Village is regarded as one of India’s most significant heritage conservation projects. Founded by conservationist Vijaynath Shenoy, the village has successfully rescued and reconstructed traditional homes from across coastal Karnataka, preserving architectural styles and craftsmanship that may otherwise have been lost to neglect or redevelopment.
The conservation process shares many similarities with the art of jewellery making. Every carved beam, decorative element, and handcrafted detail requires meticulous documentation, restoration, and respect for traditional techniques. Much like restoring an heirloom jewel, preserving heritage architecture demands both technical expertise and cultural sensitivity.
For Pratap Kamath, Managing Director of Abaran Timeless Jewellery, the initiative holds personal significance. He noted that the heritage village is located in Udupi, where Abaran was originally founded by his grandfather, Sri Sadanand Kamath. According to Pratap Kamath, the company was inspired by the efforts to preserve heritage homes that might otherwise have vanished as younger generations moved away in search of new opportunities.
His observations reflect a wider concern within the luxury and craft sectors. Whether restoring a centuries-old structure or creating a handcrafted jewel, both disciplines depend on knowledge and expertise that cannot be easily replicated through mass production. Once lost, such skills are extremely difficult to recover.
At the same time, consumers are increasingly drawn to brands that demonstrate authenticity, cultural relevance, and a commitment to preserving heritage. As a result, heritage conservation is evolving from a philanthropic activity into an important reflection of a brand’s values and identity.
Initiatives such as Hastashilpa Heritage Village serve as an important reminder that heritage extends beyond products—it also includes the ecosystems of craft, culture, knowledge, and tradition that make those creations possible.
As India’s architectural treasures and jewellery traditions navigate similar challenges, efforts to preserve one may ultimately help protect the other, ensuring that valuable skills and cultural legacies continue to inspire future generations.
Abaran Timeless Jewellery Champions Heritage Conservation To Safeguard Traditional Craftsmanship
De Beers – The New Power Move: Why Natural Diamonds Are The Definitive Daily Essential For The Modern Indian Man
US Diamond Acquisition Study By De Beers Suggest That Diamonds Continue To Hold Strong Emotional and Aspirational Appeal For Today’s Consumer
“Artificial Do. Silver Lo” – GIVA Brings Back Its Most Loved Exchange Fest Across 350+ Stores Nationwide
Malabar Group and Institute Of Palliative Medicine Launch ‘Malabar Care Connect’ To Expand Access To Palliative Care
US Diamond Acquisition Study By De Beers Suggest That Diamonds Continue To Hold Strong Emotional and Aspirational Appeal For Today’s Consumer
-
BrandBuzz2 days ago“Artificial Do. Silver Lo” – GIVA Brings Back Its Most Loved Exchange Fest Across 350+ Stores Nationwide
-
National News2 days agoMalabar Group and Institute Of Palliative Medicine Launch ‘Malabar Care Connect’ To Expand Access To Palliative Care
-
DiamondBuzz2 days agoUS Diamond Acquisition Study By De Beers Suggest That Diamonds Continue To Hold Strong Emotional and Aspirational Appeal For Today’s Consumer
-
National News2 days agoMCX Gold, Silver Rise On US-Iran Diplomatic Breakthrough
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.