BrandBuzz
Redefining expression for men, Malabar Gold & Diamonds unveils new platinum designs
Malabar Gold & Diamonds announces their latest additions to its Men in Platinum line, ahead of International Men’s Day. The collection reflects how masculinity is being understood today, where strength is shaped by empathy, intention, and a quiet confidence that does not need display.
The visual world of the campaign is built with restraint. Black, grey, blue, and warm brown form the base palette, supported by leather, linen, brass, and soft matte textures. These elements create a setting where every frame feels delicate, yet steadfast and enduring. The jewellery sits within this world naturally, with no ornamental excess.
Small moments form the narrative: a man adjusting a cuff, exchanging a look, lifting his child, or painting his daughter’s nails. These scenes focus on presence rather than performance. They show a form of strength that feels steady, grounded, and emotionally aware.
The collection is crafted in platinum, chosen for its purity and long-lasting strength. Select pieces include Tiger Eye, a stone valued for its warm, natural striations. Together, they create designs that feel structured without being rigid and warm without losing clarity.
Lighting carries the emotional arc. Sharper light shapes moments of control; softer gradients mark the moments of connection. These shifts help the pieces reflect both composure and openness.
M.P. Ahammed, Chairman, Malabar Gold & Diamonds, said, “Men today carry a different kind of clarity. Their strength has room for sensitivity, and their confidence has room for warmth. Our latest additions come from observing this shift closely. We wanted jewellery that sits comfortably in a man’s real life, where responsibility, affection, and self-assurance all coexist.”
He added that this change is visible across India’s cultural landscape. Many men now express themselves through quieter choices, valuing materials that last, details that feel personal, and design that reflects who they are rather than what they need to project. The collection draws from this lived reality, offering pieces that suit intimate moments, meaningful milestones, and everyday interactions with family and work.
Men in Platinum presents a design vocabulary that meets this shift with intention. It brings together material certainty and emotional depth, creating a refined expression of the modern man.
These platinum kadas carry clean patterns with a distinct presence. Lattice cuts, fine linear grooves, and bold etched borders give the metal character without heaviness. The mix of platinum and warm rose tones adds depth. Made for men who prefer simplicity with intent, these pieces mark the day with quiet confidence and everyday dignity.
These platinum rings bring a strong, steady presence. One keeps a brushed surface with a dark inlay, another features a single diamond set with clarity, and the third pairs a bold onyx face with a row of diamonds. Each ring holds its own mood, united by clean geometry and grounded modernity.
These platinum kadas introduce an architectural mood. One features stepped segments balanced with rose-toned links, creating a structured rhythm. The other uses a sweeping chevron-like pattern for a more fluid feel. Both designs blend structure and ease, offering refined style for Men’s Day.
BrandBuzz
Dassani Brothers Unveils ‘Shubh Labh’ Collection Ahead Of Akshay Tritiya 2026, A Fine Blend Of Modern Yet Ethnic
Festive Edit Features Prosperity-Led Motifs, Versatile Designs, and Retailer-Friendly Assortments To Drive Seasonal Demand
Dassani Brothers, a legacy jewellery house known for its exquisite Polki and heritage craftsmanship, has announced the launch of its much-anticipated festive collection, ‘Shubh Labh’, ahead of Akshay Tritiya 2026, one of India’s most significant gold-buying occasions.
Designed for the celebration of prosperity, fortune, and new beginnings, the collection stands out for its strong cultural storytelling and fine taste appeal. Inspired by traditional auspicious symbols such as Shubh and Labh motifs, lotus patterns, and elements associated with wealth and positivity, the collection is the perfect amalgamation of heritage artistry with contemporary wearability, making it just the right choice for today’s evolving consumer tastes.
Strategically crafted and designed for both retail and B2B markets, ‘Shubh Labh’ offers a highly sellable assortment that caters to festive buyers, bridal shoppers, and the gifting segments. The collection strikes the right balance between statement pieces and lighter, versatile jewellery, ensuring wider consumer adoption and faster retail movement during the prime season.
Collection Highlights:
- Intricately handcrafted Polki, Jadau, and diamond jewellery
- Auspicious motifs inspired by prosperity and tradition
- Mix of statement bridal pieces and lightweight festive designs
- Versatile styles suited for both traditional and contemporary wear
- Retailer-friendly range with strong margins and high turnover potential
Commenting on the launch, Amit, Spokesperson, Dassani Brothers, said:
“Akshay Tritiya holds deep cultural and emotional significance for our customers. With the ‘Shubh Labh’ collection, we have thoughtfully combined auspicious symbolism with designs that align with modern preferences. The collection has been created not only to celebrate the spirit of prosperity but also to offer versatile, high-demand pieces that resonate strongly across both consumers and our retail partners.”
With this drop, Dassani Brothers aims to further strengthen its position as a trusted name in festive and bridal jewellery, while enabling its retail partners to capitalize on heightened seasonal demand. Backed by strong design sensibilities and a deep understanding of market trends, the brand expects the collection to witness robust traction across key markets.
The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.
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