BrandBuzz
Redefining expression for men, Malabar Gold & Diamonds unveils new platinum designs
Malabar Gold & Diamonds announces their latest additions to its Men in Platinum line, ahead of International Men’s Day. The collection reflects how masculinity is being understood today, where strength is shaped by empathy, intention, and a quiet confidence that does not need display.
The visual world of the campaign is built with restraint. Black, grey, blue, and warm brown form the base palette, supported by leather, linen, brass, and soft matte textures. These elements create a setting where every frame feels delicate, yet steadfast and enduring. The jewellery sits within this world naturally, with no ornamental excess.
Small moments form the narrative: a man adjusting a cuff, exchanging a look, lifting his child, or painting his daughter’s nails. These scenes focus on presence rather than performance. They show a form of strength that feels steady, grounded, and emotionally aware.
The collection is crafted in platinum, chosen for its purity and long-lasting strength. Select pieces include Tiger Eye, a stone valued for its warm, natural striations. Together, they create designs that feel structured without being rigid and warm without losing clarity.
Lighting carries the emotional arc. Sharper light shapes moments of control; softer gradients mark the moments of connection. These shifts help the pieces reflect both composure and openness.

M.P. Ahammed, Chairman, Malabar Gold & Diamonds, said, “Men today carry a different kind of clarity. Their strength has room for sensitivity, and their confidence has room for warmth. Our latest additions come from observing this shift closely. We wanted jewellery that sits comfortably in a man’s real life, where responsibility, affection, and self-assurance all coexist.”
He added that this change is visible across India’s cultural landscape. Many men now express themselves through quieter choices, valuing materials that last, details that feel personal, and design that reflects who they are rather than what they need to project. The collection draws from this lived reality, offering pieces that suit intimate moments, meaningful milestones, and everyday interactions with family and work.
Men in Platinum presents a design vocabulary that meets this shift with intention. It brings together material certainty and emotional depth, creating a refined expression of the modern man.

These platinum kadas carry clean patterns with a distinct presence. Lattice cuts, fine linear grooves, and bold etched borders give the metal character without heaviness. The mix of platinum and warm rose tones adds depth. Made for men who prefer simplicity with intent, these pieces mark the day with quiet confidence and everyday dignity.
These platinum rings bring a strong, steady presence. One keeps a brushed surface with a dark inlay, another features a single diamond set with clarity, and the third pairs a bold onyx face with a row of diamonds. Each ring holds its own mood, united by clean geometry and grounded modernity.


These platinum kadas introduce an architectural mood. One features stepped segments balanced with rose-toned links, creating a structured rhythm. The other uses a sweeping chevron-like pattern for a more fluid feel. Both designs blend structure and ease, offering refined style for Men’s Day.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.


The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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