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Reborn: Zoya’s solitaire collection unveiled through cinematic mastery

Directed by Cannes Lion-winner Laurence Dunmore, Zoya’s deeply evocative multi-media campaign follows the journey of a woman embracing her feminine self.

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Zoya, from the House of Tata, proudly unveils Reborn, a transcendent multimedia campaign film, created in collaboration with Wieden+Kennedy India. Directed by the acclaimed Laurence Dunmore, known for his luxury storytelling and work with Johnny Depp, with Wieden+Kennedy India as the agency, led by Yogesh Rijhwani, ECD, the film eloquently portrays the essence of a woman fully alive in her own narrative. In conjunction with the launch of Reborn, Zoya introduces its new logo, marking a fresh chapter in the brand’s storied legacy.

About the Film: Reborn beautifully captures the essence of a woman’s journey of finding her feminine self. It celebrates the profound moment when a woman fully comes into her own, embracing her true essence. This journey of awakening is the heart of the film, where she is reborn—not just for the world, but for herself.

At the core of this story is Zoya’s commitment to creating timeless, meaningful pieces of wearable art. Each creation is more than just an adornment—it’s a talisman of her elemental feminine. Every piece reflects this deep, personal journey, designed to accompany and celebrate her journey of coming into her own.

Our journey together was a creative collaboration to find and craft the essence of Zoya as a brand and lifestyle, embracing the idea of a woman seeking a reconnection with her inner creativity and the dreams and passions that inspire her rebirth.” says, Laurence Dunmore, the master filmmaker.

“Unlike other solitaires, the Zoya solitaire isn’t an outward marker, adds Yogesh Rijhwani, ECD at W+K India. “That insight shaped our creative journey. It’s about a woman coming alive as she finds her true, inner self.”

The Reborn collection heralds in a new era for the atelier, with the introduction of the innovative the Eterna Cut™ and a new logo. The Eterna Cut™, a masterfully crafted star-shaped facet, transforms each piece into wearable art and a timeless treasure. The new logo symbolizes creation, rebirth, and vitality. At its core, the Reborn collection is an ode to shedding the inessential and focusing on what truly matters—the purity and meaning of the solitaire itself.

This sentiment is reflected in every element—the solitaire, the logo, and the collection—where Zoya’s muse is a woman whose jewellery mirrors her soul, celebrating the beauty and depth of her unique journey.

“At Zoya, we understand that a solitaire is far more than a symbol—it is a personal treasure, areflection of the Zoya woman’s journey. Like her, the unmatched brilliance of our solitaires truly shines with each piece designed to capture her essence. Crafted with exceptional artistry, the Eterna Cut™ Zoya solitaire radiates captivating fire and scintillation, reflecting her soul, a reminder of her inner brilliance.” — Ajoy Chawla, CEO of Jewellery Division, Titan

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BrandBuzz

Tiffany & Co. Unveils Blue Book 2026 ‘Hidden Garden’ In A Spectacular New York Showcase

A Star-Studded Evening at the Park Avenue Armory Celebrates Nature-Inspired High Jewellery, Reimagining the Legacy of Jean Schlumberger Through Rare Gemstones and Contemporary Artistry.

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Tiffany & Co. unveiled its Blue Book 2026: Hidden Garden collection with an elegant, star-studded evening at the iconic Park Avenue Armory. The event brought together an impressive guest list, including Teyana Taylor, Connor Storrie, Naomi Watts, Amanda Seyfried, Gabrielle Union, Dwayne Wade, Rosé, Gretty Lee, and Mariah Carey, who also delivered a special performance during the evening.

The showcase unfolded as a seamless blend of jewellery, fashion, and immersive storytelling. Models presented the collection dressed in creations by Sarah Burton for Givenchy, set against a lush indoor garden concept that mirrored the inspiration behind the collection. Guests were treated to a curated dining experience surrounded by abundant floral installations, enhancing the atmosphere of an enchanted garden brought to life.

At the heart of the collection lies the creative vision of Nathalie Verdeille, Senior Vice President and Chief Artistic Officer of High Jewellery. Building on the legacy of Jean Schlumberger, the collection revisits his fascination with nature, translating elements like blossoms, butterflies, birds, and grasshoppers into intricate high jewellery pieces adorned with extraordinary gemstones. The garden, long a source of inspiration for Schlumberger, is reimagined here with renewed vibrancy and detail.

Among the standout highlights are new interpretations of the iconic Bird on a Rock motif, a design synonymous with Schlumberger’s legacy. These pieces now appear in vivid new colourways, perched atop stones such as chrysoprase and aquamarine, forming part of a suite that includes a necklace with a convertible brooch, bracelet, earrings, and ring. Alongside this, the Butterfly chapter captures movement and delicacy through diamond-studded wings, while the Bee chapter draws from the historic Two Bees ring, presenting bold new designs with honeycomb-inspired structures and a striking internally flawless diamond exceeding 10 carats.

The narrative continues with the reintroduction of the Paradise Bird, a rare motif originally conceived in 1962. This year’s interpretation sees the design evolve into vibrant new creations set on striking gemstones, featuring a rich palette of turquoise, emeralds, sapphires, and tsavorites. These pieces echo Schlumberger’s fascination with the natural world, shaped by his travels and personal experiences, including time spent at his home in Guadalupe.

The choice of venue added another layer of meaning to the evening. The Park Avenue Armory shares a historic connection with the maison, as Louis C. Tiffany was commissioned in 1881 to design parts of the Armory, including the Silver Room and Historic Veterans Room. This heritage connection underscored the brand’s ability to bridge past and present seamlessly.

With Blue Book 2026: Hidden Garden, Tiffany & Co. not only celebrates its rich design heritage but also pushes creative boundaries, transforming nature’s fleeting beauty into enduring high jewellery masterpieces that feel both timeless and distinctly contemporary.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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