National News
RBI’s Gold reserve valuation triples over a year to Rs 6.88 lakh cr.
The Reserve Bank of India’s gold reserves have not just glimmered—they’ve exploded in value, tripling over the past year to a staggering ₹6.88 lakh crore. This surge is no mere accounting quirk. It’s a direct consequence of two powerful forces: the relentless rise in global gold prices and the RBI’s aggressive gold-buying spree, a strategy that now places India among the world’s most assertive central bank gold accumulators.
With 879 tonnes of gold—valued at nearly $97 billion at current prices—the RBI has emerged as the second-largest gold buyer among global central banks in 2024, surpassed only by China. Since the pandemic, India has added 244 tonnes to its reserves, and the pace has only accelerated amid escalating geopolitical risks and the specter of economic sanctions.
This is not just a story of numbers. It’s a reflection of a new world order in central banking, where gold is reclaiming its role as the ultimate hedge. The post-pandemic era, marked by the Russia-Ukraine conflict and recurring trade tensions between the U.S. and China, has forced monetary authorities to rethink their playbook. The global rush to gold—over 1,000 tonnes bought annually by central banks for three years running—underscores a collective anxiety about the durability of fiat currencies and the reliability of traditional reserve assets.
For India, the gold rush is both strategic and pragmatic. The RBI’s stated aim is to diversify its foreign currency assets and hedge against inflation and currency volatility. But the subtext is clear: in a world where sanctions can freeze reserves and trade wars can rattle markets overnight, physical gold offers a sanctuary that no digital ledger or sovereign bond can match.
The valuation windfall is also a timely buffer for India’s external accounts. With gold prices hitting record highs—₹95,935 per 10 grams on the MCX last week—India’s foreign exchange reserves have swelled, enhancing the RBI’s firepower to manage external shocks. This, in turn, sends a reassuring signal to markets about the central bank’s readiness for whatever turmoil lies ahead.
Yet, this golden moment is not without its caveats. The RBI’s buying spree has contributed to the very price surge that now inflates its balance sheet, raising questions about sustainability and the risk of a reversal if global sentiment shifts. Moreover, as central banks collectively pile into gold, the metal’s role as a “safe haven” could become a self-fulfilling—and potentially destabilizing—prophecy.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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