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Rahul Desai officially launches RD consultancy, setting a new benchmark for growth in the jewelry industry

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Rahul Desai, MD & CEO of the International Institute of Gemology (IIG), known for his transformative leadership and foresight in the jewelry business, officially announces the launch of RD Consultancy, a dedicated jewelry business growth consultancy. With a specialized focus on Product Planning, People Management, Brand Pulse, and Placement Strategy; RD Consultancy is positioned as a holistic partner for jewelry businesses looking to evolve, scale, and lead in an increasingly competitive landscape. This new venture marks a significant evolution in his multifaceted career, adding to his legacy as a strategist, educator, and trusted advisor within the industry.

With more than two decades of experience spanning manufacturing, retail, branding, and digital integration, Rahul Desai has played a pivotal role in elevating both B2B and B2C jewelry enterprises. Through RD Consultancy, he now brings this depth of experience into a formal structure designed to guide businesses through real, scalable transformation. The consultancy is built on a singular promise: to help jewelry brands move from vision to execution with strategic clarity and operational precision.

“In my experience,” Rahul Desai shares, “many entrepreneurs have the ambition and potential, but they often lack the framework to convert that into sustained success. RD Consultancy offers that missing blueprint. Whether it’s about building from scratch, navigating a market shift, or unlocking the next level of growth, we help bridge the gap.” The consultancy also supports businesses transitioning across models, from B2C to B2B or D2C, and into e-commerce, with strategies tailored to today’s dynamic consumer and trade landscapes.

Rather than offering off-the-shelf solutions, RD Consultancy approaches each project with a bespoke customized strategy. From recalibrating growth plans to streamlining teams and operations, from reimagining merchandise assortments to building compelling brand narratives, the focus remains on long-term value creation. Its solutions are insight-driven and outcome-oriented, ensuring clients don’t just keep pace, but lead.

Over the years, Rahul Desai has already been the silent force behind several successful turnarounds and brand evolutions. Now, with the official launch of RD Consultancy, this expertise becomes accessible to a wider audience ready to take their jewelry business to the next level.

For more information on RD Consultancy, visit www.rahuldesai.in and learn how it can help transform your jewelry business. You can also contact: rahul@iigindia.com and +91 98207 17183 for more information. 

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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