Jos Alukkas, a trusted name in quality, innovation, and fine jewellery in India, opened its flagship store in Coimbatore today, further strengthening its enduring bond with Tamil Nadu and reaffirming its deep relationship with the people of the state.

Brand Ambassador and Actor R. Madhavan inaugurated the flagship store and launched the Tamil Edition of ‘Gold’, the autobiography of Jos Alukkas, Chairman of the Jos Alukkas Group. Jos Alukkas.  Managing Directors Varghese Alukkas, Paul Alukkas and John Alukkas were present on the occasion. The event was graced by Dr. Ganapathy Rajkumar, MP – Coimbatore. K. Ranganayaki, Mayor, Coimbatore city, Municipal Corporation and R. Vetriselvan, Deputy Mayor, Coimbatore city, Municipal Corporation.

Spread across 8000 sq.ft and two floors, the new outlet is the largest Jos Alukkas’ store in Coimbatore, designed to offer a refined and elevated shopping experience. The flagship space brings together the brand’s complete range of gold, diamond, platinum and silver jewellery, spanning bridal, festive and contemporary collections. Every piece reflects the brand’s hallmark mastery, combining traditional artistry with modern design sensibilities.

Speaking at the inauguration, Shri Jos Alukkas, Chairman of the Jos Alukkas Group, said:
“Tamil Nadu has always been central to our growth story. It is here that we have the strongest presence and the highest number of showrooms. The people of Tamil Nadu, and Coimbatore in particular, have played a defining role in shaping the journey of Jos Alukkas. This lead store is our tribute to their trust and affection. It stands as a reflection of our continued commitment to serve this region with the finest techniques and designs.”

R. Madhavan, Actor and Brand Ambassador of Jos Alukkas, said: “My association with Jos Alukkas has always been deeply personal. Every time I step into one of their premier stores, I see how beautifully the brand connects emotion with craftsmanship. The new flagship store in Coimbatore carries that same spirit, where design and tradition come together to create something truly special for the people of Tamil Nadu.”

On launching the Tamil Edition of ‘Gold’ – he said: “Receiving the first copy of ‘Gold’ in Tamil is a proud and humbling moment. The book captures the extraordinary journey of Shri Jos Alukkas and the values that shaped this legacy. It will stand as an inspiration for future generations who believe in hard work, vision and the courage to dream.”

The autobiography ‘Gold’ traces Jos Alukkas’ inspiring journey from his early years in Thrissur, Kerala, and the vision that transformed Jos Alukkas into one of India’s most admired jewellery brands. It also highlights his pioneering role in introducing 916 purity standards and BIS hallmark certification, which brought transparency and trust to the gold industry.

With the launch of its flagship store in Coimbatore, Jos Alukkas celebrates a legacy built on trust, artistry and innovation, reaffirming its commitment to Tamil Nadu and its people through designs that reflect both heritage and modernity.