BrandBuzz
Crash.club by CKC unveilsĀ ring crafted entirely from a single LGD, eliminating any metal setting
crash.club by C Krishniah Chetty (CKC) Group has successfully completed a challenging three-year research and development project, culminating in the creation of a ring crafted entirely from a single lab-grown diamond, completely eliminating the need for any metal setting. This breakthrough was initially sparked by a client’s query about designing a ring without gold, a challenge the team readily accepted. The result is a remarkable 7.93-carat faceted diamond band formed exclusively from the stone itself.
This achievement required the CKC team to redefine their approach, moving from conventional gem-cutting to viewing the diamond as a precision-engineered crystal. According to Executive Director Chaitanya V Cotha, the project was split into phases: a year of focused research, a second year of intensive experimentation, and a final year dedicated to microscopic refinement. They utilized a single-crystal CVD-grown diamond, carefully mapping its atomic orientation and modeling every curve to ensure even pressure distribution and prevent cleavage planes from intersecting stress points.
Ultimately, the successful creation of this metal-free ring stands as a powerful testament to CKC’s commitment to innovation. It demonstrates that through meticulous engineering and a willingness to pursue improbable ideas, they can achieve a structure where the diamond’s inherent beauty and strength naturally coexist without compromise.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellersā Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of Indiaās most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, āHume introduction ki kya zaroorat, hum toh old gold hainā (We need no introduction, we are old gold). Madhuri replies, āLakhon dilon mein base rehna, koi aasan baat hai kya?ā (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
āLegacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.ā
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
āA legacy brandās real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.ā
Madhuri Dixit said:
āStaying in peopleās hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.ā
Ranbir Kapoor said:
āLegacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri maāam on this film was a pleasure.ā
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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