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Preity Zinta Enters Luxury Jewellery Market With Launch Of Jacarti Jewellery

Actor-Entrepreneur Unveils Design-Led Fine Jewellery Brand and Opens Flagship Boutique In Mumbai’s Bandra

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Actor and entrepreneur Preity Zinta has expanded her business portfolio with the launch of Jacarti Jewellery, a luxury fine jewellery brand that marks her entry into India’s fast-growing premium jewellery segment. The brand has simultaneously opened its first flagship boutique in Bandra, Mumbai, establishing its physical presence in one of the country’s most dynamic luxury retail markets.

Positioned as a design-led luxury jewellery brand, Jacarti Jewellery aims to cater to discerning consumers seeking exclusivity, craftsmanship, and contemporary elegance. The venture reflects a growing trend among public figures who are moving beyond traditional endorsement deals to build and own brands across high-growth consumer categories.

The launch of the Bandra boutique represents a significant milestone for the new brand, offering customers a curated retail experience centred on fine jewellery, design innovation, and personalised service. With its focus on premium craftsmanship and distinctive aesthetics, Jacarti Jewellery is looking to carve a niche in India’s evolving luxury landscape.

Industry experts note that the move aligns with a broader shift in the retail sector, where celebrities are increasingly investing in businesses across fashion, beauty, lifestyle, and luxury segments. The jewellery industry, in particular, has witnessed strong demand for premium, design-focused collections, creating opportunities for brands that offer differentiated positioning and unique storytelling.

With the launch of Jacarti Jewellery, Preity Zinta joins a growing league of celebrity entrepreneurs who are leveraging their personal brands and business acumen to build consumer-facing ventures in aspirational categories.

The debut of Jacarti Jewellery also underscores the continued evolution of India’s luxury retail market, where consumers are increasingly drawn to exclusive products, elevated shopping experiences, and brands with a strong design identity. As the premium jewellery segment continues to expand, the new venture is poised to tap into a customer base that values both craftsmanship and contemporary luxury.

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GlamBuzz

Palmonas Unveils Palmonas in Style With Tanya Ghavri, Bringing Celebrity Styling To Everyday Jewellery

Palmonas Joins Hands With Celebrity Stylist Tanya Ghavri To Launch “Palmonas In Style”, A Demi-Fine Jewellery Collection Inspired By Jewellery Maxxing, Empowering Consumers To Layer, Stack, Mix Metals, and Express Their Personal Style With Confidence.

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Palmonas has partnered with Bollywood celebrity stylist Tanya Ghavri to launch Palmonas In Style with Tanya Ghavri, a demi-fine jewellery collection inspired by the styling philosophy behind some of India’s most iconic fashion moments.

With over 20 years of experience, Tanya Ghavri has styled some of Bollywood’s biggest celebrities for prestigious global events, including Cannes and Vanity Fair. Renowned for making jewellery an integral part of every look, Ghavri brings her styling expertise to a versatile collection designed for everyday wear.

More than just a jewellery collaboration, the Palmonas In Style collection reflects the brand’s vision of making jewellery styling accessible to everyone. As consumers increasingly turn to fashion for inspiration, Palmonas is evolving beyond contemporary jewellery to become a lifestyle-led brand, encouraging consumers to wear jewellery with confidence. The collaboration also aims to educate customers on layering, stacking, mixing metals, and embracing personal style without being limited by conventional fashion rules.

The collection embraces the growing Jewellery Maxxing trend, which celebrates self-expression through layered necklaces, stacked bracelets, statement rings, and mixed metals. Rather than relying on a single statement piece, the trend encourages wearing multiple jewellery pieces together to create looks that are personal, effortless, and unique. The collection brings this concept to life with versatile designs that make fashion-forward styling accessible to everyone.

Featuring bracelets, earrings, necklaces, rings, anklets, and handchains, every piece is designed to transition effortlessly from everyday wear to occasion dressing, allowing consumers to experiment and develop their own styling language.

Commenting on the collaboration, Pallavi Mohadikar, Founder & CEO, Palmonas, said:

“Jewellery today is no longer just an accessory; it has become an extension of personal style. We’ve always believed that creating beautiful jewellery is not the only part of the journey; helping people feel confident wearing it is just as important. With Palmonas In Style with Tanya Ghavri, we’re making jewellery styling as accessible as the jewellery itself. Tanya has spent over two decades defining some of Bollywood’s most iconic looks, and through this collaboration, we’re bringing that styling mindset to everyone.

We want people to feel confident experimenting with layering, mixing metals, and discovering their own style because there are no rules when it comes to self-expression.”

Sharing her thoughts, Tanya Ghavri said:

“I’ve always believed that jewellery has the power to transform a look. It adds personality to an outfit and makes it feel complete. My association with Palmonas began while styling Shraddha Kapoor for the brand’s campaigns, making this collaboration a natural progression. What excites me most is bringing the same styling approach to everyone, not just celebrities. We wanted to create versatile pieces that people can layer, stack, mix metals, or wear simply. Ultimately, it’s all about wearing what feels like you.”

With Palmonas In Style with Tanya Ghavri, the brand continues to redefine demi-fine jewellery by combining trend-led design with styling education, making contemporary jewellery not just something to wear, but something consumers can confidently style as part of their everyday lives.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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