GlamBuzz
Kalyan Jewellers Announced As Official Jewellery Partner For Pooja Sawant’s Movie ‘CUP BASHI’
The Actress Unveils The Movie Poster At Kalyan Jewellers’ Satara Road Showroom; Interacts With Patrons About The ‘Sankalp’ and Gemstone Collections
Kalyan Jewellers, one of India’s most trusted jewellery brands, has announced its association with the upcoming Marathi film CUP BASHI as the film’s official jewellery partner. To mark the association, lead actress Pooja Sawant visited the Satara Road showroom to officially unveil the movie’s poster.
The event witnessed enthusiastic participation from patrons and movie enthusiasts, who gathered to catch a glimpse of the actress and learn more about the much-awaited Marathi release. During the interaction, Pooja shared insights into CUP BASHI, spoke about her longstanding association with Kalyan Jewellers, and the significance of jewellery in celebrating Maharashtra’s rich traditions and cultural heritage.
Speaking at the event, Pooja Sawant said:

“Kalyan Jewellers has been an important part of my journey for many years, and I am delighted to see this relationship extend to a project that is very close to my heart. ‘CUP BASHI’ is a special film, and I am thrilled to share this moment with the people of Pune. The warmth and affection I received at the showroom today made the occasion even more special.”
In the film’s poster, Pooja Sawant is seen portraying a bride, beautifully adorned in traditional Maharashtrian jewellery from Kalyan Jewellers. The look highlights the brand’s exquisite heritage designs from the ‘Sankalp’ collection, featuring timeless pieces such as the Thushi, Mohan Mala, and the iconic Nath, perfectly capturing the elegance of a Maharashtrian bride.

The association marks a natural extension of Kalyan Jewellers’ longstanding relationship with Pooja Sawant and reinforces the brand’s strong connect with audiences across Maharashtra. By partnering with CUP BASHI, Kalyan Jewellers continues to engage with cultural moments that resonate with consumers in the region.
GlamBuzz
Rashmika Mandanna Brings Festive Glamour To Swarovski’s Diwali Celebration In Mumbai
Swarovski Brand Ambassador Dazzles In A Bespoke Amit Aggarwal Creation Adorned With Crystals, Celebrating Contemporary Couture, Individuality and Festive Brilliance.
Swarovski brought its signature crystal artistry to its Diwali celebrations in Mumbai, with brand ambassador Rashmika Mandanna taking centre stage in a couture ensemble by designer Amit Aggarwal. Held at The St. Regis, Mumbai, the event showcased the brand’s festive jewellery collections through a blend of fashion, craftsmanship and Indian cultural influences.


Mandanna’s outfit was a highlight of the evening. Her bespoke Cosmos Blue ensemble, featuring a sculptural corset embellished with metallic blue and Jet Hematite Swarovski crystals, reflected the meeting of innovative design and intricate craftsmanship. The creation required more than 1,200 man-hours to complete. She paired the outfit with jewellery from Swarovski’s Hyperbola and Matrix collections, including necklaces, rings, a bracelet and ear cuffs.
The event also offered a closer look at Swarovski’s festive product portfolio. The Diwali edit featured designs from Constella, Hyperbola, Mesmera and Imber, alongside pieces from the established Millenia range. Spanning jewellery, accessories and home accents, the collection highlighted the brand’s use of crystal detailing across different lifestyle categories.
Connecting the showcase with local festive traditions, Swarovski presented a crystal-inspired rangoli featuring vibrant colours and intricate patterns. The installation offered a contemporary interpretation of a traditional Indian decorative art form, bringing together cultural symbolism and the brand’s distinctive visual identity.

The celebration forms part of Swarovski’s “Festive Glam: Celebrate the Light” campaign, which encourages consumers to explore personal style through expressive jewellery and festive accessories. With its combination of couture, crystal embellishment and traditional Indian motifs, the showcase positioned the brand’s Diwali offering around individual expression and contemporary festive dressing.
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