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Preity G Zinta makes a powerful comeback as the face of Swa Diamonds

Diamond production at Rio Tinto rose in the third quarter amid a strong comparison with the previous year, when the company temporarily closed its Diavik mine in Canada.

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Swa Diamonds, one of India’s leading fine jewellery brands, has reached a new milestone by welcoming renowned Indian actress Preity G Zinta as its brand ambassador. With her timeless grace and confident presence, Swa Diamonds takes a bold step forward to strengthen its footprint across India and the UAE.

Preity G Zinta, the new face of Swa Diamonds, expressed her excitement about the association, saying, “I’m truly delighted to partner with Swa Diamonds — a brand that represents authenticity, elegance, and timeless beauty. For me, jewellery has always been about celebrating life’s real moments, and Swa’s philosophy ‘As Real As You’ deeply resonates with who I am. I believe every woman deserves jewellery that reflects her real self — confident, graceful, and strong.”

In 2022, Swa Diamonds earned a Guinness World Record for creating a ring set with 24,679 natural diamonds, a testament to the brand’s unwavering commitment to excellence, innovation, and craftsmanship.

With its headquarters in Kerala and state-of-the-art manufacturing units in Kerala and Mumbai, Swa Diamonds delivers world-class jewellery crafted with precision, passion, and uncompromising quality. With over 400 stores across India and the UAE, the brand is on track to exceed 500 stores by the end of 2025, further cementing its position as one of India’s most admired jewellery houses.

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DiamondBuzz

SENNES Makes a Grand Kolkata Debut with Celebrity Muse Tara Sutaria

A New Chapter of Sustainable Luxury from the House of Senco

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SENNES, the contemporary lifestyle brand from the House of Senco, marked its much-anticipated launch in Kolkata with an elegant and high-energy launch party. The evening was elevated by the presence of brand muse and Bollywood actor Tara Sutaria, who added glamour and star power to the celebration of conscious, new-age luxury.

From the House of SencoSennes draws from a legacy of rich craftsmanship while redefining modern luxury through a strong commitment to sustainability, responsibility, and refined design. Sennes’ LGD (Lab-Grown Diamond) offerings embody sustainable luxury, eco-friendly innovation, and a new-age perspective, while its leather range is rooted in responsible sourcing, cruelty-free processes, and environmentally conscious practices. Complementing this, the perfume collection is crafted to evoke refined sensorial experiences, reflecting the brand’s modern, conscious approach to luxury – bringing together ethics and elegance seamlessly.

The Kolkata launch brought together industry leaders, fashion insiders, media, and prominent city tastemakers for an immersive brand experience that reflected Sennes’ ethos of mindful luxury. From thoughtfully curated displays to contemporary design narratives, the event highlighted how the brand caters to today’s conscious consumer without compromising on style or craftsmanship.

Speaking at the event, Tara Sutaria shared her association with the brand, saying, “What truly drew me to Sennes is its commitment to sustainability while staying effortlessly stylish. It represents a new generation of luxury that is thoughtful, responsible, and beautifully crafted. I’m delighted to be part of a brand that values both design and purpose.”

Speaking about the Kolkata launch, Joita Sen, Director – Head of Marketing and Designs, House of Senco, said,“SENNES is an expression of modern luxury that is deeply rooted in responsibility and craftsmanship. With this launch in Kolkata, we wanted to create an experience that reflects the soul of the brand – where sustainable innovation, contemporary design, and thoughtful storytelling come together.

The launch party was curated to mirror Sennes’ ethos of conscious elegance, celebrating a new-age luxury brand that resonates with today’s mindful consumer while carrying forward the legacy of the House of Senco.”

She further added that the Kolkata launch party celebrates not just a new store or market entry, but a larger movement towards conscious luxury driven by innovation, transparency, and timeless aesthetics.

With Sennes, the House of Senco expands its legacy beyond traditional categories, offering thoughtfully designed products that resonate with environmentally aware, style-forward consumers. The Kolkata launch marks another milestone in Sennes’ vision to lead the future of sustainable luxury in India – where responsibility meets refined craftsmanship in every category.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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