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Preity G Zinta makes a powerful comeback as the face of Swa Diamonds

Diamond production at Rio Tinto rose in the third quarter amid a strong comparison with the previous year, when the company temporarily closed its Diavik mine in Canada.

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Swa Diamonds, one of India’s leading fine jewellery brands, has reached a new milestone by welcoming renowned Indian actress Preity G Zinta as its brand ambassador. With her timeless grace and confident presence, Swa Diamonds takes a bold step forward to strengthen its footprint across India and the UAE.

Preity G Zinta, the new face of Swa Diamonds, expressed her excitement about the association, saying, “I’m truly delighted to partner with Swa Diamonds — a brand that represents authenticity, elegance, and timeless beauty. For me, jewellery has always been about celebrating life’s real moments, and Swa’s philosophy ‘As Real As You’ deeply resonates with who I am. I believe every woman deserves jewellery that reflects her real self — confident, graceful, and strong.”

In 2022, Swa Diamonds earned a Guinness World Record for creating a ring set with 24,679 natural diamonds, a testament to the brand’s unwavering commitment to excellence, innovation, and craftsmanship.

With its headquarters in Kerala and state-of-the-art manufacturing units in Kerala and Mumbai, Swa Diamonds delivers world-class jewellery crafted with precision, passion, and uncompromising quality. With over 400 stores across India and the UAE, the brand is on track to exceed 500 stores by the end of 2025, further cementing its position as one of India’s most admired jewellery houses.

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Mia by Tanishq and Brand Ambassador Aneet Padda Celebrate the Spirit of Festive Glamour with Manifest Collection Launch

Embracing the festive season in style with designs that make you feel precious, every day!

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As the festive season approaches, Mia by Tanishq, one of India’s leading fine jewellery brands, unveiled its latest collection, Manifest. The brand hosted an exclusive evening celebrating the launch of Mia by Tanishq’s latest festive fine jewellery collection, Manifest—crafted to make every day feel precious and meaningful. The occasion sparkled with the presence of GenZ icon and Mia’s brand ambassador Aneet Padda, along with Ajoy Chawla, CEO of the Jewellery Division, Titan Company Ltd., and Shyamala Ramanan, Business Head, Mia by Tanishq, whose inspiring stories and insights enriched the celebration. This memorable event, held on October 14th, 2025 at Mirage, Juhu, blended style, self-expression, and glamour, leaving each guest feeling inspired and celebrated.

The launch was a vibrant celebration unveiling the festive jewellery collection and welcoming actress Aneet Padda as brand muse. Guests enjoyed the interactive installations and elements including the instant photo zone, Manifestation wall & the product display along with lively conversations on Mia and the collection. There was a warm celebration of Aneet’s birthday, with a tiered pink cake and a customized hamper filled with select Mia jewellery.

The macro trend that the Manifest collection draws is from the individual expression of spirituality and abundance of young, modern India. With Manifest, Mia offers modern takes on classic forms such palace arches, paisley and the lotus flower in gold and natural diamonds, along with pearls, natural multi-coloured sapphires and green aventurine. Blending royal elegance with contemporary design, Manifest embraces the brand proposition of ‘Precious, every day.’ This essence captures the unique brilliance and strength every woman holds within, inviting her to savour the richness of each moment, whether basking in the joyous spirit of festive celebrations or embracing the quiet, exquisite beauty found in everyday life.

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With a wide range of designs inspired by timeless Indian motifs and modern versatility, the Manifest collection offers everything from delicate arch-shaped pendants and contemporary chokers to statement neckpieces and rings. The lotus symbolizes purity and spiritual renewal, while the paisley motif reflects growth and abundance. The Navratnas, or nine gemstones, signify cosmic harmony and prosperity. The pieces are further enriched with details such as the use of green aventurine, in an innovative ‘sash setting’ never seen before in jewellery design and inspired by the regal sashes once worn by royalty. This beautifully ties back to the idea of Manifest, encouraging women to channel their aspirations and desires this festive season through jewellery that is both empowering and deeply personal.

Designed to seamlessly balance everyday-wearable lightweight pieces with occasion-ready statement jewellery, Manifest presents elegant chokers, necklaces, jhumkas, and vibrant quartz crystal malas amongst other designs that combine festive elegance with affordability. Adding to its breadth, the collection also introduces a distinctive selection of silver jewellery inspired by festive melas, featuring immensely wearable designs with a modern twist, perfect for vibrant Diwali celebrations or thoughtful gifting.

Speaking about the collection, Ajoy Chawla, CEO of the Jewellery Division, Titan Company Ltd., said, “Mia celebrates the Gen-Z woman with wearable life jewels that blend style with self-expression. The Manifest collection, inspired by the spirit of individuality and modern elegance, is a chic, trend-forward line of natural diamond and coloured-stone fine jewellery. An ode to the young woman who leads with confidence and lives with style, it captures the joy of expressing herself in every moment. Manifest your sparkle this season with Mia’s fresh, precious collection.”

Shyamala Ramanan, Business Head, Mia by Tanishq, added, “With Manifest, we set out to create more than just jewellery; this is a collection that empowers women to express their own sparkle, every single day. This collection is for every woman to celebrate her individuality as confidently at work as at a special celebration — trend-forward, versatile, and inspired by her dreams, crafted to make her feel seen, cherished, and truly precious, always.

Manifest’s modern forms and signature innovations, like our sash-inspired settings, capture the festive spirit in jewellery that radiates prosperity and grace, making every moment feel extraordinary and every woman feel celebrated.”

Aneet Padda said, “Manifest is about embracing one’s inner light and turning every moment, festive or ordinary, into something brilliant. That’s what Mia stands for, and that’s what I love about this collection.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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