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PNG Jewellers Expands with Second Store in U.P., Celebrates Kanpur’s Cultural and Commercial Legacy

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Strengthening its presence in Uttar Pradesh, PNG Jewellers proudly inaugurated its new store in Kanpur this Navratri, just a day after the grand launch in Lucknow. This marks PNG’s second store in the state and represents another step in the brand’s foray into North India, bringing its 193-year-old legacy of trust, craftsmanship, and innovation to a vibrant new market.

Located on Birhana Road, the large-format Kanpur store offers PNG’s complete range of gold, diamond, silver, and platinum jewellery. From celebrated bridal collections such as Pratha, Golden Katha, Eiina, and Saptam to lightweight contemporary designs, the store caters to Kanpur’s diverse consumer base, one that values tradition while embracing modern style. On this festive occasion, customers can avail a flat 50% off on gold jewellery making charges, flat 100% off on diamond jewellery making charges, and 0% deduction on gold exchange.

Kanpur, a city with a glorious industrial heritage and deep cultural roots, has long been known as the commercial capital of Uttar Pradesh. Today, it is an evolving hub of enterprise, education, and modern aspirations, while remaining closely tied to its traditions and community values. PNG Jewellers’ entry into Kanpur reflects this duality, offering timeless jewellery designs that celebrate heritage while resonating with new-age preferences.

Sharing her thoughts at the inauguration, Bollywood icon Sushmita Sen said, “PNG Jewellers is known for its authenticity and artistry in Maharashtra, and it is a momentous occasion to see the brand arrive in Kanpur. This new store will allow families in the city to experience jewellery that reflects both tradition and modern charm, making every occasion memorable.”

Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Kanpur is a milestone in our Uttar Pradesh journey, and this store reinforces our commitment to expanding beyond Maharashtra into new cultural and economic centres. Just as Kanpur has evolved into a bustling city of opportunity while holding on to its traditions, PNG too combines heritage with innovation. We look forward to building lasting relationships here with jewellery that celebrates life’s most cherished moments.”

With this launch, PNG Jewellers continues its expansion spree this Navratri, further strengthening its network of influence, trust, and brilliance across Maharashtra and Uttar Pradesh.

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GlamBuzz

Jos Alukkas Presents ‘My Best Friend’s Wedding’

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Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has unveiled its latest brand campaign, My Best Friend’s Wedding, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam. The campaign reflects how weddings are being experienced today, with greater clarity of choice and a collective approach to marking the occasion. 

For over six decades, Jos Alukkas has been closely associated with weddings across regions and generations. While the form and context of these celebrations have evolved over time, the significance of coming together to mark a commitment has remained unchanged. My Best Friend’s Wedding draws from this continuity, presenting a story that is settled and confident. 

The film centres on a wedding that unfolds. Dulquer Salmaan brings a contemporary presence that feels assured, Keerthy Suresh adds familiarity drawn from today’s wedding narratives, while Suhasini Maniratnam lends depth shaped by lived experience. Together, they give the story a sense of balance and quiet conviction. Jewellery appears as it always has at such moments, present without announcement, becoming part of how the occasion takes form. 

Speaking about the film, Varghese Alukkas, Managing Director, Jos Alukkas, said, “Weddings have always marked moments when people choose companionship and commitment. Over the years, we have seen how those choices are made with greater clarity and confidence. This campaign reflects a belief that celebration follows intention, and jewellery remains part of that moment, quietly and meaningfully.” 

Paul Alukkas, Managing Director, Jos Alukkas, said, “Design today is shaped by how people want to live with their jewellery, not only how it appears on a given day. This story reflects that shift, where jewellery belongs to the occasion without drawing attention to itself.” 

John Alukkas, Managing Director, Jos Alukkas, said, “Weddings are occasions where people come together to celebrate a commitment.  This film reflects that collective spirit, where the moment feels complete because it is shared and supported by everyone present.” 

With My Best Friend’s Wedding, Jos Alukkas continues its long-standing approach of reflecting real celebrations as they are lived today, reaffirming its place in moments that are chosen, shared and remembered. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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