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PNG Jewellers Expands with Second Store in U.P., Celebrates Kanpur’s Cultural and Commercial Legacy

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Strengthening its presence in Uttar Pradesh, PNG Jewellers proudly inaugurated its new store in Kanpur this Navratri, just a day after the grand launch in Lucknow. This marks PNG’s second store in the state and represents another step in the brand’s foray into North India, bringing its 193-year-old legacy of trust, craftsmanship, and innovation to a vibrant new market.

Located on Birhana Road, the large-format Kanpur store offers PNG’s complete range of gold, diamond, silver, and platinum jewellery. From celebrated bridal collections such as Pratha, Golden Katha, Eiina, and Saptam to lightweight contemporary designs, the store caters to Kanpur’s diverse consumer base, one that values tradition while embracing modern style. On this festive occasion, customers can avail a flat 50% off on gold jewellery making charges, flat 100% off on diamond jewellery making charges, and 0% deduction on gold exchange.

Kanpur, a city with a glorious industrial heritage and deep cultural roots, has long been known as the commercial capital of Uttar Pradesh. Today, it is an evolving hub of enterprise, education, and modern aspirations, while remaining closely tied to its traditions and community values. PNG Jewellers’ entry into Kanpur reflects this duality, offering timeless jewellery designs that celebrate heritage while resonating with new-age preferences.

Sharing her thoughts at the inauguration, Bollywood icon Sushmita Sen said, “PNG Jewellers is known for its authenticity and artistry in Maharashtra, and it is a momentous occasion to see the brand arrive in Kanpur. This new store will allow families in the city to experience jewellery that reflects both tradition and modern charm, making every occasion memorable.”

Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Kanpur is a milestone in our Uttar Pradesh journey, and this store reinforces our commitment to expanding beyond Maharashtra into new cultural and economic centres. Just as Kanpur has evolved into a bustling city of opportunity while holding on to its traditions, PNG too combines heritage with innovation. We look forward to building lasting relationships here with jewellery that celebrates life’s most cherished moments.”

With this launch, PNG Jewellers continues its expansion spree this Navratri, further strengthening its network of influence, trust, and brilliance across Maharashtra and Uttar Pradesh.

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Limelight Lab Grown Diamonds launches Navarambh with Shilpa Shetty

Limelight launches Navarambh bridal collection with Shilpa Shetty, redefining jewellery for the modern bride

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Limelight Lab Grown Diamonds, India’s largest lab-grown diamond brand, has launched its latest campaign film featuring brand ambassador and investor Shilpa Shetty, introducing Navarambh – a thoughtfully curated bridal jewellery collection designed for the new age bride.

The campaign film captures the heartfelt emotion and essence of wedding gifting for a daughter, with Navarambh emerging as the ultimate gift of love and new beginnings. Presented in an elegantly crafted keepsake box, the collection features seven stunning diamond jewellery pieces that are modern, elegant, and versatile – perfect for every milestone ahead.

Right from Karwa Chauth dinners to cocktail parties, from Diwali celebrations to anniversaries, Navarambh redefines bridal jewellery by going beyond the locker to become an integral part of her everyday and special moments.

Speaking about the launch, Shilpa Shetty, Brand ambassador and Investor at Limelight Lab Grown Diamonds, said: “Navarambh is truly special! It is for the bride who carries a new vision and embraces every moment with grace and style. It’s jewellery that is timeless yet practical, a treasure she can adorn on multiple occasions, making it the perfect gift for the start of her new journey.”

Adding to this, Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said: “At Limelight, we believe in redefining the way jewellery is perceived and worn. With Navarambh, we wanted to create a collection that resonates with the aspirations of today’s bride versatile, elegant, and truly meaningful. It’s more than jewellery; it’s a celebration of her new beginnings. We believe this narrative will deeply resonate with today’s bride, who seeks jewellery that mirrors her individuality, celebrates her milestones, and goes beyond being locked away to truly become part of her life

Rupali Shrivastava, Chief Marketing Officer, Limelight Lab Grown Diamondsadded: “With Navarambh, we are rolling out one of our most extensive campaigns yet across digital platforms, print, television, and in-store experiences to ensure we reach brides and families at every touchpoint of their jewellery journey. The campaign film beautifully captures how Navarambh offers a practical solution for today’s bride.

To make this festive season even more special, Limelight has also launched the Annual Bash, the most awaited sale of the year, featuring Flat 30% OFF on Diamond Value and 100% OFF on Making Charges across all stores. This ensures brides and families can celebrate Diwali with stunning jewellery that is both aspirational and attainable”

Navarambh is priced attractively starting at just Rs. 5.99 lakh, making it an aspirational yet practical choice for bridal gifting. The collection is now available across Limelight’s 50+ stores in 45+ cities.

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