GlamBuzz
PNG Jewellers Expands with Second Store in U.P., Celebrates Kanpur’s Cultural and Commercial Legacy
Strengthening its presence in Uttar Pradesh, PNG Jewellers proudly inaugurated its new store in Kanpur this Navratri, just a day after the grand launch in Lucknow. This marks PNG’s second store in the state and represents another step in the brand’s foray into North India, bringing its 193-year-old legacy of trust, craftsmanship, and innovation to a vibrant new market.

Located on Birhana Road, the large-format Kanpur store offers PNG’s complete range of gold, diamond, silver, and platinum jewellery. From celebrated bridal collections such as Pratha, Golden Katha, Eiina, and Saptam to lightweight contemporary designs, the store caters to Kanpur’s diverse consumer base, one that values tradition while embracing modern style. On this festive occasion, customers can avail a flat 50% off on gold jewellery making charges, flat 100% off on diamond jewellery making charges, and 0% deduction on gold exchange.
Kanpur, a city with a glorious industrial heritage and deep cultural roots, has long been known as the commercial capital of Uttar Pradesh. Today, it is an evolving hub of enterprise, education, and modern aspirations, while remaining closely tied to its traditions and community values. PNG Jewellers’ entry into Kanpur reflects this duality, offering timeless jewellery designs that celebrate heritage while resonating with new-age preferences.

Sharing her thoughts at the inauguration, Bollywood icon Sushmita Sen said, “PNG Jewellers is known for its authenticity and artistry in Maharashtra, and it is a momentous occasion to see the brand arrive in Kanpur. This new store will allow families in the city to experience jewellery that reflects both tradition and modern charm, making every occasion memorable.”
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Kanpur is a milestone in our Uttar Pradesh journey, and this store reinforces our commitment to expanding beyond Maharashtra into new cultural and economic centres. Just as Kanpur has evolved into a bustling city of opportunity while holding on to its traditions, PNG too combines heritage with innovation. We look forward to building lasting relationships here with jewellery that celebrates life’s most cherished moments.”

With this launch, PNG Jewellers continues its expansion spree this Navratri, further strengthening its network of influence, trust, and brilliance across Maharashtra and Uttar Pradesh.
DiamondBuzz
BAFTA 2026: De Beers Group- Desert Diamonds Emerged as the Jewellery Story of the Night
At this year’s BAFTAs, the red carpet was illuminated with natural diamonds in warm champagne tones, as Desert diamonds became the most consistent jewellery signature of the evening.
At this year’s British Academy Film Awards, the red carpet was illuminated with natural diamonds worn by some of the acting world’s most beloved stars, with Desert Diamonds by De Beers emerging as one of the evening’s most consistent jewellery signatures. Nathalie Emmanuel, Gillian Anderson, Audrey Nuna, Archie Madekwe and Regé-Jean Page all stepped out wearing Desert Diamonds, marking a rare moment when multiple personalities aligned around the same diamond aesthetic.
When five influential figures lean into a shared jewellery direction in a single evening, it signals more than styling coincidence — it signals a shift. This year’s BAFTA jewellery mood moved away from classic icy white brilliance toward warmer champagne-toned natural diamonds that photographed with softness, glow and depth under flash photography.
At the 79th British Academy Film Awards in London, the jewellery story arrived not with spectacle but with tone — champagne, honey, cognac, brown and whiskey hues defining the visual language of the carpet. Across appearances, Desert Diamonds emerged as a consistent signature, favouring warmth and dimensionality over high-contrast sparkle.
Gillian Anderson
Gillian Anderson led this direction wearing asymmetric brown and white diamond earrings by Ara Vartanian, paired with sculptural rings that complemented rather than dominated her look. Nathalie Emmanuel followed in elongated drop earrings punctuated with brown diamonds, styled alongside a bracelet and rings within the same tonal family, creating a cohesive and deliberate aesthetic.

Audrey Nuna
K-Pop Demon Hunter star Audrey Nuna introduced a sharper contemporary energy in Desert diamond ear climbers by ANANYA, leaning into structure and precision rather than excess. The brooch revival continued as Rising Star nominee Archie Madekwe paired his custom Dior suit with a white diamond brooch and Desert diamond vintage rings by Ara Vartanian.

Regé-Jean Page
Regé-Jean Page selected a fauna-inspired dragonfly brooch in warm-toned diamonds by Hirsh London, reinforcing the evening’s understated yet intentional jewellery narrative. The message was clear: natural diamonds did not shout — they held the room.
Desert Diamonds are not treated colour stories; their champagne, cognac and honey hues occur naturally, shaped by trace elements and geological conditions deep within the earth. As explored through A Diamond Is Forever, these stones celebrate natural origin and individuality rather than laboratory uniformity.
For years, diamond conversations have been framed through comparison — natural versus lab-grown, tradition versus innovation. What unfolded at BAFTA felt different: less defensive and more culturally embedded. Natural diamonds were not positioned as spectacle but integrated seamlessly into moments audiences were already watching.
Award season traditionally rewards scale — larger silhouettes, brighter stones and louder sparkle — but BAFTA 2026 suggested a new direction defined by precision over excess, tone over glare and architecture over abundance.
Natural diamonds today are increasingly worn not as ceremonial heirlooms but as personal markers, styled with tailoring and integrated into fashion narratives with intention. The philosophy behind A Diamond Is Forever has long centred on rarity, provenance and emotional permanence, and the prominence of warm-toned Desert Diamonds suggests individuality and geological authenticity are becoming the new markers of luxury.
At the BAFTAs, the brilliance remained. It simply did not need to dominate. It held the room.
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