Brand Talks
Platinum Love Bands Unveils ‘The Wedding Edition’ Collection for Summer 2025
New Line of Commitment Bands Celebrates Rare, Resilient Love with Thoughtful Designs in Pure Platinum

As wedding season approaches, Platinum Love Bands has launched The Wedding Edition a new collection of commitment bands crafted for couples tying the knot in summer 2025. Designed to celebrate relationships that are “one in a million,” the collection captures the essence of enduring love through meaningful design and premium craftsmanship.
Each band in the collection is made from 95% pure platinum, a metal renowned for its natural white shine and exceptional durability — qualities that make it a powerful symbol of lifelong commitment. Platinum’s strength and purity mirror the values at the heart of lasting relationships: trust, individuality, and unwavering devotion.
The Wedding Edition draws inspiration from the belief that true commitment begins with emotional clarity and shared purpose. The collection features a range of contemporary yet symbolic designs, including interwoven textures, geometric harmony, and dual-toned elements — each echoing the union of two unique souls choosing to walk life’s journey together.


Key highlights from the collection include:
- Dual-Tone Bands — Representing the connection between two distinct individuals bound by deep love.
- Repetitive Motif Bands — Symbolizing promises made to endure life’s challenges together.
- Overlapping Designs — Illustrating lives intertwined through every chapter of the relationship.
- Geometric Motif Bands — Celebrating unity rooted in shared values and mutual growth.
- Parallel Line Bands — Evoking the beauty of walking side by side, in sync through time.
Whether exchanged during a quiet vow ceremony or a lavish celebration, The Wedding Edition offers couples a timeless way to honor their bond with bands that are as meaningful and rare as the love they share.
This summer, commemorate your forever with platinum — a metal as pure and enduring as your promise.

Brand Talks
Rashmika Mandanna Joins the Swarovski Asia Family as Brand Ambassador for India
The beloved Indian actress Rashmika Mandanna brings her charm and style to Swarovski, reflecting the brand’s vision of modern elegance and joyful extravagance.

Swarovski proudly announces actor Rashmika Mandanna as its new Brand Ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.
India, a vibrant market with a deep affinity for jewelry and self-expression, continues to play a pivotal role in Swarovski’s global growth story. With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Rashmika perfectly embodies the aspirations of the modern Indian consumer.
Celebrated for her blockbuster performances and admired as one of the country’s most relatable style icons, Rashmika’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.

Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said:
“Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”
Rashmika Mandanna shared:
“For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”

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