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Platinum Guild International India Strengthens Consumer Visibility Ahead Of Wedding Season

Launches A Hyperlocal Consumer Visibility Programme Across Key Markets To Drive Consideration For Platinum Jewellery

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Platinum Guild International (PGI) India has announced a focused hyperlocal activation programme ahead of the upcoming wedding season, aimed at strengthening consideration for platinum jewellery across key markets. The programme will run from mid-June to mid-July 2026.

Designed to deliver high reach and frequency across premium catchments, the initiative aims to increase visibility for platinum jewellery closer to key consumer decision-making moments. Building on the momentum of Platinum Season of Love and Men of Platinum: Chosen by Mahi, PGI India is extending its consumer engagement efforts through a market-by-market activation approach that brings platinum closer to consumers during an important purchase occasion.

The programme will leverage a mix of digital and phygital platforms, including targeted digital campaigns, intent-based audience targeting, geo-targeted media across premium catchments, MyGate activations in affluent residential communities, and metro branding in Kolkata and Chennai.

The wedding season is an important period for jewellery purchase and gifting. Platinum is increasingly emerging as a meaningful choice for wedding gifting, offering consumers a distinctive way to celebrate important relationships and milestones. Through this hyperlocal programme, the focus is to build visibility where purchase journeys begin, strengthen consideration for platinum jewellery, and support retail partners across key markets as consumers prepare for an important buying season.

The initiative reflects PGI India’s continued commitment to strengthening category relevance for platinum jewellery. By creating high-frequency visibility across key consumer touchpoints, the programme aims to support retail growth during one of the most important buying periods.

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Limelight Lab Grown Diamonds Launches Powermark At IMA Hyderabad’s 87th Foundation Day Celebrations

Powermark Is Envisioned As A Symbol Of Professional Identity and Pride, With The collection Comprising Specially Designed Diamond Brooches Dedicated To Professions That Carry Immense Responsibility and Social Impact

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Limelight Lab Grown Diamonds, India’s largest lab grown diamond jewellery brand, unveiled Powermark, its exclusive collection of diamond brooches created to celebrate the pride, dedication and achievements of professionals including Doctors, Chartered Accountants and Lawyers, at the 87th Foundation Day Celebrations of the Indian Medical Association (IMA), Hyderabad City Branch

The launch, held at Temple View Hall, Hotel Abode, Lakdikapul, Hyderabad, brought together distinguished members of the medical fraternity and senior IMA leadership, including Padma Shri Dr. P. Hanumantha Rao, renowned Developmental Pediatrician, Rehabilitation Pediatrician and Rehabilitation Psychologist, who attended as the Guest of Honour, and Dr. Anil Kumar J. Nayak, National President, IMA HQS, who attended as the Chief Guest, along with several senior IMA office bearers and other eminent dignitaries.

Powermark is envisioned as a symbol of professional identity and pride, with the collection comprising specially designed diamond brooches dedicated to professions that carry immense responsibility and social impact. The collection celebrates the journey behind professional titles and the commitment, perseverance and expertise that define them.

Speaking on the occasion, Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said:

“Powermark is our way of recognising the people behind the professions we deeply respect. A professional title represents years of discipline, learning, sacrifice and service, and we wanted to create something that allows individuals to wear that pride. Launching Powermark at the IMA Hyderabad City Branch’s Foundation Day is particularly meaningful as we begin this journey by celebrating the medical fraternity and the immense contribution doctors make to society.”

Dr. Sai Ram Chinthamadaka, Hon. Secretary & Ex-President, IMA said:

“Powermark is a beautiful tribute to the medical fraternity. It acknowledges the years of discipline, sacrifice and service that go behind earning the title of a doctor. It was truly special to witness Powermark being launched at IMA Hyderabad’s 87th Foundation Day. Limelight has created something truly meaningful in the form of a diamond-studded brooch that represents our journey, achievements and identity, while also ensuring instant recognition of the profession we proudly belong to. I haven’t seen anything quite like this before.”

The launch also reinforces Limelight’s focus on creating contemporary jewellery that goes beyond adornment to carry meaning, identity and personal stories. With lab grown diamonds at its core, Powermark brings together the symbolism of professional achievement with modern diamond jewellery design.

The 87th Foundation Day programme included the IMA prayer, flag salutation, addresses by senior IMA leaders, the release of the IMA Hyderabad City Branch news bulletin and other commemorative activities, culminating in the Powermark launch ceremony.

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