Platinum Guild International (PGI) pinpoints a shining new era of platinum jewellery opportunities at Jewellery & Gem WORLD Hong Kong 2025, particularly in light of the soaring price of gold. A trio of initiatives staged at Hong Kong’s influential annual jewellery trade show, headlined by a panel discussion uniting platinum jewellery experts from three continents, will advocate platinum’s strong incremental business potential. Held from 17-21 September 2025 at the Hong Kong Convention & Exhibition Centre and attracting the industry’s global decision-makers, the fair will also be enriched by a precious metal exhibition spotlighting platinum and PGI’s inviting Platinum Pavilion.

The alloy’s enduring attributes of innate strength, resilience and authenticity; unparalleled technological innovation; and sustainable sourcing have been cast into the limelight by gold’s record highs. Its advantages as a priority metal for fine jewellery have been accentuated, and compelling openings for expansion have forged beyond the bridal segment, where it has been traditionally dominant. Platinum is now poised to gain market share in other areas, including men’s jewellery.

PGI’s panel, moderated by the worldwide marketing organisation’s CEO Tim Schlick, will address “The Platinum Advantage: Markets, Business and Innovations”. Five respected industry insiders will step onto the Grand Foyer Main Stage on Friday, 19 September to share valuable insights on maximising platinum’s current edge over white gold, and explore pathways for platinum jewellery designers and manufacturers to develop new products and leverage incremental business in their respective regions. Attendees are invited to a networking drinks reception after the event.

The diversity of the speakers reflects the global surge in platinum’s appeal. They are Andy Zhou of Kingli Jewelry from China; Josh Helmich of Helmich Luxury Group in the USA; Jason Brimelow of Brimelow Group that operates in Australia and Southeast Asia; Noriyuki Kamei from Kuwayama Corporation based in Japan; and Avinash Pahuja of ORO Precious Metals Pvt Ld from India.

Besides focusing on platinum’s relative price advantage, the discussion will highlight emerging markets ripe for penetration, strategies to enter new product segments to broaden portfolios, and investments in innovation by other platinum-rich fields that are rapidly translating into significant advances in jewellery production.

“Sublime Shine: Metal Innovation in the Art of Jewellery”, a comprehensive exhibition brought to Jewellery & Gem WORLD Hong Kong in collaboration with PGI, will serve as an informative and interactive backdrop to this illuminating panel discussion.The 430-square-metre display, supplemented by an area dedicated to men’s jewellery, offers evidence of platinum’s multiple beneficial facets, from ethical sourcing to facilitating advances in clean energy and medicine.

A welcome addition at previous Hong Kong jewellery fairs, PGI’s Platinum Pavilion allows attendees to experience cutting-edge products firsthand and communicate with creatives in a relaxed environment. This year, it showcases the creations of six exhibitors from China and India lauded for their innovative production practices and aesthetic designs: B.N. Jewellers India; Guangdong Jinbotong Technology Co Ltd; Jewelex India; Kingli Jewelry; Kinch Jewelry; and ORO Precious Metals.

Other platinum powerhouses – Kuwayama Corporation, Nagahori Corporation; Shenzhen Longjia Jewelry and German enterprises egf – Eduard G. Fidel and Schofer Germany – will present their collections elsewhere in the exhibition halls.

Jewellery & Gem WORLD Hong Kong marks an opportunity for PGI to solidify its new, cohesive global positioning for platinum jewellery – emphasising substance and sophistication, provenance and purity. “The technological advancements driving innovation are proceeding at a rapid pace, allowing manufacturers and designers to capitalise on unique growth opportunities. Indeed, we have witnessed more progress in platinum technology and innovation in the last two years than the last two decades,” says PGI CEO Tim Schlick.

 “An ingredient for a better world, platinum is best suited for the future as it offers young consumers the rarest, purest metal with ethical credibility and an edgy contemporary look. I invite all jewellery designers and manufacturers to attend our essential panel discussion on ‘The Platinum Advantage’ in order to unlock exciting opportunities for growth in new market segments afforded by current pricing and technological ingenuity.”