National News
Shree Ramkrishna Exports Launches “Kriam Pharma”
Kriam Pharma to Target Key Therapeutic Segments with Direct-to-Chemist Model; Backed by Gates Foundation for South Africa Supply, Aims Pan-India Reach by 2030 and Over 3,500 Jobs
Shree Ramkrishna Exports (SRK), a leader in the natural diamond industry,has forayed into healthcare with the launch of “Kriam Pharma.” The inauguration ceremony, held in Surat under the theme “Aarogyam: A New Flight towards Health & Healing”, marked the official unveiling of this new venture.
The launch event was graced by dignitaries including Surat Mayor Daksheshbhai Mavani, SRK Founder & Chairman Govindbhai Dholakia, Dr Vijay Agarwal, President, Consortium of Accredited Healthcare Organizations (CAHO), Dr Giridhar Gyani, Director General, Association of Healthcare Providers of India (AHPI), Mathurbhai Savani, Chairman of Kiran Hospital, Arnav Kapoor, Deputy Director of Bill & Melinda Gates Foundation, Padma Shri Savjibhai Dholakia of Hari Krishna Exports and several leaders from the healthcare ecosystem.
Speaking on the occasion, Tej Dholakia, Founder of Kriam Pharma said, “Healthcare is a necessity for everyone, yet access to quality medicines at affordable prices remains a challenge. With Kriam Pharma, we aim to bridge this gap by delivering high-quality medicines while building trust between providers and patients. This is not merely a business journey, but a journey of service. We will ensure quality medicines at fair prices, initially reaching 20,000 towns and villages.”
Kriam Pharma will focus on categories such as anti-diabetic, cardiac care, gastrointestinal, pain management, dermatology, vitamins and minerals and anti-infectives, covering both immediate and long-term healthcare needs. In a highly fragmented market, the company will deliver reliability, while adhering to the highest ethical standards.
Mayor Daksheshbhai Mavani congratulated SRK on the new venture and expressed hope that with support from the Bill & Melinda Gates Foundation, Kriam Pharma would supply its medicines even to South Africa. He said, “The company would initially focus on Gujarat and Maharashtra, adopting a direct-to-chemist distribution model for efficiency and trust.”
CAHO President Dr. Vijay Agarwal said, “Even though remarkable progress has been made in medicine over the last 100 years, trust deficit remains. He stressed the importance of accessible and affordable care and wished success to Kriam Pharma in bridging gaps with quality medicines.”
Kriam Pharma aims to supply medicines across every city, town and village in India by 2030, while creating more than 3,500 direct and indirect jobs. The company is also exploring exports to emerging markets with high demand for dependable and high-quality medicines.
AHPI Director General Dr. Giridhar Gyani said, “30% of the hospital expenditure is on medicines, which highlights the need for affordable, accessible and quality medicines.”
Kriam Pharma is currently sourcing its products from leading Contract Development and Manufacturing Organizations (CDMOs) and plans to set up in-house manufacturing in the second phase.
Reaffirming the company’s mission, Tej Dholakia added, “Our mission is rooted in a simple belief that medicine is not a privilege, it is a basic right. Every product, every partnership and every decision we make reflects our commitment to quality and integrity.”
Shreyans Dholakia, Brand Custodian of SRK Exports said, “With 60 years of excellence in natural diamonds, we are now committed to serving the nation in healthcare. Healthcare is a key focus area of the country.”
Govindbhai Dholakia, Founder- Chairman Emeritus of SRK Group said, “A company may be precious, but it must also be valuable. With Kriam Pharma, let us ensure that we uphold values alongside value, making this venture truly meaningful.”
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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