Building on the momentum of its previous editions, Platinum Guild International (PGI) – India marked the successful culmination of the 7th edition of its flagship retail initiative, Platinum Season of Love, with a celebratory awards ceremony in Kochi. The Platinum Season of Love Awards 2025 were hosted as part of the annual Platinum Buyer-Seller Meet, PGI India’s premier industry platform. The event brought together leading manufacturers and retailers from across the country, united by a shared vision to expand the platinum category. The awards celebrated retail and manufacturing partners who delivered exceptional performance and contributed meaningfully to the category’s continued growth.

Running from 25th April to 31st May 2025, the Platinum Season of Love 2025 aimed to energise the trade and boost consumer demand of platinum jewellery during the period. With support from over 1825 retail doors in 375 cities, the programme drove strong results across Platinum Love Bands, Men of Platinum, and Platinum Evara, fuelled by distinctive products and motivated retail teams. Platinum jewellery sales grew by 21% during the course of the campaign. The growth in platinum sales during the campaign, highlighted the strength of PGI’s retail network and its ability to unlock high-impact consumer demand.

The Platinum Season of Love Awards 2025 honoured retail and manufacturing partners who delivered outstanding results during the campaign — from driving sales and enhancing in-store experiences to showcasing standout collections across PGI’s branded categories. The awards recognised those who combined business success with innovation and a deep commitment to growing the platinum jewellery category. This year, the Platinum Season of Love Awards were presented across 20 categories to 46 standout achievers from across chain stores, independent retailers, and the manufacturing community at both national and regional levels.

As PGI India and its partners look ahead to the festive season, the Platinum Season of Love Awards reinforced the power of collaboration, the momentum within the category, and the growing emotional and aesthetic appeal of platinum jewellery among younger, modern Indian consumers.

On the back of the initiative’s strong results, Vaishali Banerjee, Head of Global Market Development and Managing Director – India & ME, Platinum Guild International said, “This edition of Platinum Season of Love stands out not just for the scale of participation, but for the quality of innovation we saw across retail formats. The consistent growth we’re witnessing is powered by the ingenuity and commitment of our partners who continue to place platinum at the heart of the consumer experience. Their ability to adapt and elevate the category has driven remarkable results. We truly appreciate their efforts in building strong demand momentum and spotlighting platinum among customers during this crucial period. The Platinum Season of Love Awards 2025 is our way of extending heartfelt gratitude to our partners, while recognising and rewarding the best performers across the country. With the festive season ahead and the strategic alignment from Buyer-Seller Meet 2025, we are optimistic about sustaining this momentum and unlocking even greater value for the platinum jewellery ecosystem.”

The Awards were presented across Four categories to retailers and also recognised Manufacturers from across the country, as follows:

RETAIL AWARDS CHAIN STORES – Platinum Sales

INDEPENDENT STORES – Platinum Sales

SALES STAFF AWARDS

RISING STAR AWARDS

MANUFACTURING AWARDS

PLATINUM INNOVATION AWARDS

The Platinum Buyer-Seller Meet 2025, the Platinum Season of Love programme, and the Platinum Season of Love Awards ceremony set the stage for the upcoming festive and wedding season, building strong momentum for the platinum jewellery category. With a focus on innovation and growth, the Buyer-Seller Meet energised PGI India’s retail network and laid the groundwork for the months ahead. By celebrating retail excellence and sparking trade enthusiasm, these platforms boosted confidence, aligned inventory with consumer trends, and reinforced platinum’s position as the metal of choice for modern, meaningful milestones across India.

ABOUT PLATINUM GUILD INTERNATIONAL (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.