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PGI India spotlights outstanding retail performance and manufacturing innovation at the platinum season of love awards 2025
The flagship programme drove strong momentum and renewed trade enthusiasm while catalyzing platinum jewellery sales across India~
Building on the momentum of its previous editions, Platinum Guild International (PGI) – India marked the successful culmination of the 7th edition of its flagship retail initiative, Platinum Season of Love, with a celebratory awards ceremony in Kochi. The Platinum Season of Love Awards 2025 were hosted as part of the annual Platinum Buyer-Seller Meet, PGI India’s premier industry platform. The event brought together leading manufacturers and retailers from across the country, united by a shared vision to expand the platinum category. The awards celebrated retail and manufacturing partners who delivered exceptional performance and contributed meaningfully to the category’s continued growth.
Running from 25th April to 31st May 2025, the Platinum Season of Love 2025 aimed to energise the trade and boost consumer demand of platinum jewellery during the period. With support from over 1825 retail doors in 375 cities, the programme drove strong results across Platinum Love Bands, Men of Platinum, and Platinum Evara, fuelled by distinctive products and motivated retail teams. Platinum jewellery sales grew by 21% during the course of the campaign. The growth in platinum sales during the campaign, highlighted the strength of PGI’s retail network and its ability to unlock high-impact consumer demand.
The Platinum Season of Love Awards 2025 honoured retail and manufacturing partners who delivered outstanding results during the campaign — from driving sales and enhancing in-store experiences to showcasing standout collections across PGI’s branded categories. The awards recognised those who combined business success with innovation and a deep commitment to growing the platinum jewellery category. This year, the Platinum Season of Love Awards were presented across 20 categories to 46 standout achievers from across chain stores, independent retailers, and the manufacturing community at both national and regional levels.
As PGI India and its partners look ahead to the festive season, the Platinum Season of Love Awards reinforced the power of collaboration, the momentum within the category, and the growing emotional and aesthetic appeal of platinum jewellery among younger, modern Indian consumers.
On the back of the initiative’s strong results, Vaishali Banerjee, Head of Global Market Development and Managing Director – India & ME, Platinum Guild International said, “This edition of Platinum Season of Love stands out not just for the scale of participation, but for the quality of innovation we saw across retail formats. The consistent growth we’re witnessing is powered by the ingenuity and commitment of our partners who continue to place platinum at the heart of the consumer experience. Their ability to adapt and elevate the category has driven remarkable results. We truly appreciate their efforts in building strong demand momentum and spotlighting platinum among customers during this crucial period. The Platinum Season of Love Awards 2025 is our way of extending heartfelt gratitude to our partners, while recognising and rewarding the best performers across the country. With the festive season ahead and the strategic alignment from Buyer-Seller Meet 2025, we are optimistic about sustaining this momentum and unlocking even greater value for the platinum jewellery ecosystem.”
The Awards were presented across Four categories to retailers and also recognised Manufacturers from across the country, as follows:
RETAIL AWARDS CHAIN STORES – Platinum Sales
| Award Category | Region | Winner | Runners-up |
|---|---|---|---|
| Best Chain Store – Platinum Sales | East | Senco Gold & Diamonds | Malabar Gold & Diamonds |
| Best Chain Store – Platinum Sales | National | GRT Jewellers | Malabar Gold & Diamonds, Senco Gold & Diamonds |
| Best Chain Store – Platinum Sales | South | GRT Jewellers | Joyalukkas |
| Best Chain Store – Platinum Sales | West | Tanishq | ORRA |
| Best Chain Store – Platinum Sales | North | Tanishq | Kalyan Jewellers |
INDEPENDENT STORES – Platinum Sales
| Award Category | Region | Winner | Runners-up |
|---|---|---|---|
| Best Independent Store – Platinum Sales | National | Kalamandir Jewellers – Ahmedabad | Khushalbhai Jewellers – Surat, CH Jewellers – Vadodara |
| Best Independent Store – Platinum Sales | North | Jewelove – Jaipur | — |
| Best Independent Store – Platinum Sales | East | Ratnalaya Jewellers – Patna | Khimji Jewellers – Bhubaneswar |
| Best Independent Store – Platinum Sales | West | Kalamandir Jewellers – Mumbai | Ranka Jewellers – Chinchwad |
| Best Independent Store – Platinum Sales | South | Vummidi Bangaru Jewellers – Chennai | Bhima Jewellery – Trivandrum |
SALES STAFF AWARDS
| Award Category | Region | Winner | Runners-up |
|---|---|---|---|
| Best Platinum Sales Manager | National | RAMKEE E – GRT Jewellers, Coats Road, Chennai | MUTHUKUMAR M – GRT, Chennai; Riya Solanki – Kalamandir |
| Best Platinum Sales Manager | North | Mr. Sachin Kumar – Tanishq, Lucknow | Mrs. Jasmeet – ORRA, Delhi |
| Best Platinum Sales Manager | East | Ms. Riya Saha – Senco Gold & Diamonds, Kolkata | Mr. Kishan Kumar – Ratnalaya Jewellers, Patna |
| Best Platinum Sales Manager | West | Mirtunjay Singh – Ranka Jewellers, Chinchwad | Manish Prajapati – Kalamandir Jewellers, Ahmedabad |
| Best Platinum Sales Manager | South | PRAVEEN KUMAR – GRT Jewellers, Coimbatore | KP PRABHU – Vummidi Bangaru Jewellers, Chennai |
RISING STAR AWARDS
| Award Category | Type | Winner | Runners-up |
|---|---|---|---|
| Rising Star | Chain Store | PNG Jewellers | Jos Alukkas |
| Rising Star | Independent | D. Harris Nadar Jewellery | Thangamayil Jewellery |
MANUFACTURING AWARDS
| Award Category | Winner |
|---|---|
| Best Manufacturer – Men of Platinum | BN Jewellers |
| Best Manufacturer – Platinum EVARA | HK Jewels |
| Best Manufacturer – Platinum Love Bands | Jewelex |
| Customer Service | BN Jewellers |
PLATINUM INNOVATION AWARDS
| Award Category | Winner(s) |
|---|---|
| Platinum Innovation – Men of Platinum | BN Jewellers, ORO Precious Metals |
| Platinum Innovation – Platinum EVARA | Jewelex, Emerald Jewel |
| Platinum Innovation – Platinum Love Bands | Jewelex |
The Platinum Buyer-Seller Meet 2025, the Platinum Season of Love programme, and the Platinum Season of Love Awards ceremony set the stage for the upcoming festive and wedding season, building strong momentum for the platinum jewellery category. With a focus on innovation and growth, the Buyer-Seller Meet energised PGI India’s retail network and laid the groundwork for the months ahead. By celebrating retail excellence and sparking trade enthusiasm, these platforms boosted confidence, aligned inventory with consumer trends, and reinforced platinum’s position as the metal of choice for modern, meaningful milestones across India.
ABOUT PLATINUM GUILD INTERNATIONAL (PGI)
Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
PURITY ASSURANCE PROGRAM
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.
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230+ International Buyers Visit IGJS Jaipur 2026 Amid Evolving Global Geopolitical Scenario
Strong Global Turnout Reinforces India’s Position As A Trusted Sourcing Hub Despite Ongoing Trade Uncertainties
The International Gem & Jewellery Show (IGJS) Jaipur 2026, organised by the Gem & Jewellery Export Promotion Council (GJEPC), is currently underway in Jaipur from April 9 to 11, 2026, bringing together leading Indian manufacturers and global buyers under one roof.
Recognised as a highly curated, business-focused platform, IGJS continues to strengthen India’s position as a preferred sourcing destination for the global gem and jewellery trade.
This edition of IGJS Jaipur features 85 companies across 110 booths, with participation from over 230 international buyers representing 30 countries, including the USA, UK, Europe, Latin America, Oceania, MENA, Russia, and the CIS region.
The show was inaugurated by Sanjay Gupta, Chief Commissioner of Customs, Customs Preventive, New Delhi, in the presence of distinguished dignitaries, including R. K. Chandan, Commissioner of Customs, Jaipur; Shaunak Parikh, Vice Chairman, GJEPC; Yogendra Garg, Regional Chairman (Rajasthan), GJEPC; Vijay Mangukiya, Convener – International Exhibitions, GJEPC; and Sabyasachi Ray, Executive Director, GJEPC.
Speaking on the occasion, Sanjay Gupta, Chief Commissioner of Customs, Customs Preventive, New Delhi, said,
“I am happy to see that GJEPC is playing a pivotal role in strengthening Brand India on the global stage. Platforms like IGJS not only showcase the depth of India’s manufacturing capabilities but also build confidence among international buyers. As Customs, our commitment is clear—we will continue to facilitate trade, simplify processes, and support the industry in its growth journey.”
R. K. Chandan, Commissioner of Customs, Jaipur, Said, “Customs is not only a regulator—we are also facilitators of trade. Our focus is on enabling ease of doing business and supporting the growth of the industry. We appreciate GJEPC’s efforts in organising IGJS, which brings global buyers and Indian manufacturers together on a strong platform.”
Speaking on the occasion, Shaunak Parikh, Vice Chairman, GJEPC, Said:
“At a time when the global trade environment is impacted by geopolitical uncertainties, the strong participation of over 230 international buyers reflects the continued trust in India as a reliable sourcing partner. IGJS is a focused platform that brings together the strength of Indian manufacturing and the confidence of global buyers, helping build resilient supply chains and long-term business relationships.”
Highlighting Jaipur’s importance, Yogendra Garg, Regional Chairman (Rajasthan), GJEPC, said,
“Jaipur offers a unique and integrated ecosystem for the gem and jewellery industry—from sourcing and manufacturing to certification and trade—all within close proximity. IGJS Jaipur reflects this strength and presents an opportunity for global buyers to engage deeply with India’s capabilities.”
Simon Benney, CEO & Owner, House of Benney and Royal Warrant holder as Goldsmith to His Majesty King Charles, said:
“Bringing the industry together under the India-UK FTA framework, with zero tariffs, creates a clear advantage for both sides. It removes a key cost barrier and encourages wider participation across manufacturers, cutters and polishers. What stands out here is the exceptional level of Indian craftsmanship, particularly the precision in settings, the quality of finishing, and the high standard of enamel work. The attention to detail is consistently strong, even on close inspection. Overall, highly impressive and a strong signal for increased bilateral trade in jewellery.”
Esmarie Du Plooy of Eco Chic Jewellery, South Africa, said:
“India offers far more than expected. I’ve discovered designers experimenting with new materials, metals and surface finishes, and creating fastening mechanisms that feel original and fresh. There is strong potential to collaborate, combining my design approach with Indian craftsmanship to develop something distinctive. I am particularly interested in sourcing gemstones and working with partners here. My design philosophy centres on merging old and new, upcycling heirloom pieces with contemporary elements to create something meaningful and unique.”
In FY 2024–25, India’s gem and jewellery sector remained a key contributor to the economy, with exports of $28.7 billion, accounting for nearly 7% of India’s merchandise exports.
IGJS Jaipur offers international buyers a comprehensive sourcing platform across categories, including diamond and studded jewellery, gold, silver, coloured gemstones, and lab-grown diamonds – enabling direct interaction with India’s leading manufacturers.
At a time when global trade is navigating shifts in supply chains and consumer demand, IGJS provides a reliable and efficient platform to build partnerships and explore new opportunities.
Beyond flagship initiatives like IGJS, GJEPC continues to drive India’s global outreach through a wide spectrum of domestic and international platforms. The Council hosts its marquee IIJS exhibitions – IIJS Premiere, IIJS Signature, and IIJS Tritiya – which are among the largest jewellery shows in the world, attracting buyers from across key global markets. Internationally, GJEPC actively promotes Indian manufacturers through India Pavilions at leading trade shows such as JCK Las Vegas, Vicenzaoro, and major exhibitions across Hong Kong and the Middle East, while also organising focused Buyer-Seller Meets (BSMs) in emerging and high-potential markets. Strategic initiatives like IJEX in Dubai provide a year-round sourcing platform for global buyers, while new ventures such as SAJEX in Saudi Arabia are opening fresh opportunities in the rapidly growing Middle East region. Through these sustained efforts, GJEPC continues to expand market access, strengthen trade relationships, and position India as a trusted global hub for gem and jewellery sourcing.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.