JB Insights
PGI – India and VBJ unveil exquisite Platinum Evara’s Multi Sapphire Collection
This season, Platinum Guild International (PGI) – India strengthens its ongoing association with Vummidi Bangaru Jewellers (VBJ) by presenting a one-of-a-kind statement collection – a stunning Platinum Evara Multi Sapphire Collection.
Vummidi Bangaru Jewellers, South India’s trusted heirloom jewellery brand with a 124-year-old legacy continues to set new standards in jewellery designs by combining traditional aesthetics with contemporary elements. This collaborative collection with PGI India marks a significant milestone as the first full-fledged collection featuring multi-sapphire stones curated by VBJ and its finest craftsmen.
The Platinum Evara Multi Sapphire Collection is a testament to VBJ’s exquisite craftsmanship and timeless elegance. Comprising of 70 unique pieces, this collection features an array of designs that appeal to both middle-aged and young women.
What sets this collection apart is the extensive use of multi-coloured sapphires and weighing from 5 to 110 grams, including shades of blue, violet, pink, green, yellow, orange, and white; along with minimal fancy cut diamonds. VBJ has masterfully incorporated both uncut shapes and cabochon types of multi-sapphires, creating a mesmerizing array of platinum jewellery pieces that suit various style preferences.
The Platinum Evara Multi Sapphire Collection boasts a mix of vivid and subtle colours. From organic to geometric forms, it offers a versatile range of styles that are ideal for everyday wear, special occasions as well as for gifting. The product line-up includes a blend of minimalist and sleek designs including pendants, earrings, bracelets, necklaces, and rings, each meticulously crafted to perfection.
Speaking on this collaboration, Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers said, “We are excited to collaborate with PGI to launch the Platinum Evara Multi Sapphire Collection. This collection is a celebration of artistry and creativity, offering discerning customers an unparalleled offering. The introduction of multi-coloured sapphires has definitely added a whole new dimension when it comes to the consumer’s platinum jewellery experience. The collection is sure to resonate with the women of today, who are always on the lookout for unique and statement pieces that have a story to tell and reflect their individuality.”
“We are pleased to strengthen our association and announce an all-new collaboration with VBJ, one of India’s premium heritage jewellery brands, to introduce a stunning Platinum Evara Multi Sapphire Collection. At PGI, we are focused on design innovation to ensure that we cater to varied and evolving consumer demands, while also offering unique and standout platinum jewellery pieces for occasion & everyday wear, especially for gifting. This innovative collaboration between PGI and VBJ represents a fusion of innovation and tradition and surely redefines sophistication and elegance when it comes to platinum jewellery.” said Vaishali Banerjee, MD, Platinum Guild International (PGI) – India.
JB Insights
Women Leaders Driving the Luxury Renaissance
How Female Leaders Are Redefining the Future of Luxury Watches & Jewellery. A powerful new era emerges as top global maisons embrace female leadership, reshaping strategy, creativity, and the future of billion-dollar luxury empires.
For decades, the world of fine jewellery and luxury watchmaking has dazzled with feminine allure—yet the boardrooms steering these global luxury giants remained largely dominated by men. While women have always been the heart of the industry as consumers, muses, and creative inspirations. Today, that narrative is being rewritten.
Across the globe, luxury watch and jewellery houses are witnessing a historic shift: women are increasingly taking centre stage as CEOs, artistic directors, and decision-makers, steering strategy and shaping the future of some of the world’s most iconic brands. This rise of female leadership is not just a symbolic change—it’s redefining the creative and commercial landscape of the luxury sector.
A Spotlight on Powerful Women Shaping the Industry
Here are some of the remarkable women redefining the luxury frontier:
Caroline Scheufele, Co-President & Artistic Director, Chopard
The creative force behind some of Chopard’s most iconic collections, Caroline Scheufele blends heritage with modernity, championing craftsmanship and sustainability.
Ilaria Resta, CEO, Audemars Piguet
With her dynamic leadership and consumer-centric vision, Ilaria Resta is guiding the watchmaking powerhouse into a new era of relevance and cultural presence.
Catherine Rénier, CEO, Van Cleef & Arpels
Known for her strategic elegance, Catherine Rénier is strengthening the maison’s identity through poetic storytelling and exceptional artistry.
Laura Burdese, Deputy CEO, Bvlgari
Laura Burdese plays a pivotal role in steering Bvlgari’s global expansion, bringing a strategic, bold approach to one of the most recognisable luxury brands.
Sabina Belli, CEO, Pomellato
A champion of women empowerment, Sabina Belli is credited with elevating Pomellato’s identity as a modern, fashion-forward jewellery brand with deep Milanese roots.
Hélène Poulit-Duquesne, CEO, Boucheron
Her leadership has pushed Boucheron into an exciting contemporary phase, blending innovation with emotional storytelling and bold design.
A Shift That Goes Beyond Leadership
This rise of women in top leadership roles is influencing every facet of the luxury jewellery ecosystem:
- Design philosophies are evolving with deeper emotional narratives, inclusivity, and modern cultural relevance.
- Brand strategies increasingly reflect values like sustainability, authenticity, and empowerment.
- Consumer engagement is becoming more experiential, storytelling-driven, and globally attuned.
These executives are not simply filling leadership positions—they are reshaping the definition of luxury itself.
The New Blueprint for the Future
The ascent of female leaders marks a pivotal moment for an industry long shaped by tradition. Their vision is ushering in a new era where creativity meets strategic innovation, and where luxury houses embrace contemporary values without compromising on heritage.
The future of luxury watches and jewellery is being rewritten—and women are holding the pen.
As global maisons continue to embrace this transformation, one thing is certain: the industry is entering its most exciting chapter yet, driven by the creativity, clarity, and leadership of exceptional women at the helm.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.