JB Insights
PGI – India and VBJ unveil exquisite Platinum Evara’s Multi Sapphire Collection
This season, Platinum Guild International (PGI) – India strengthens its ongoing association with Vummidi Bangaru Jewellers (VBJ) by presenting a one-of-a-kind statement collection – a stunning Platinum Evara Multi Sapphire Collection.
Vummidi Bangaru Jewellers, South India’s trusted heirloom jewellery brand with a 124-year-old legacy continues to set new standards in jewellery designs by combining traditional aesthetics with contemporary elements. This collaborative collection with PGI India marks a significant milestone as the first full-fledged collection featuring multi-sapphire stones curated by VBJ and its finest craftsmen.
The Platinum Evara Multi Sapphire Collection is a testament to VBJ’s exquisite craftsmanship and timeless elegance. Comprising of 70 unique pieces, this collection features an array of designs that appeal to both middle-aged and young women.






What sets this collection apart is the extensive use of multi-coloured sapphires and weighing from 5 to 110 grams, including shades of blue, violet, pink, green, yellow, orange, and white; along with minimal fancy cut diamonds. VBJ has masterfully incorporated both uncut shapes and cabochon types of multi-sapphires, creating a mesmerizing array of platinum jewellery pieces that suit various style preferences.
The Platinum Evara Multi Sapphire Collection boasts a mix of vivid and subtle colours. From organic to geometric forms, it offers a versatile range of styles that are ideal for everyday wear, special occasions as well as for gifting. The product line-up includes a blend of minimalist and sleek designs including pendants, earrings, bracelets, necklaces, and rings, each meticulously crafted to perfection.
Speaking on this collaboration, Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers said, “We are excited to collaborate with PGI to launch the Platinum Evara Multi Sapphire Collection. This collection is a celebration of artistry and creativity, offering discerning customers an unparalleled offering. The introduction of multi-coloured sapphires has definitely added a whole new dimension when it comes to the consumer’s platinum jewellery experience. The collection is sure to resonate with the women of today, who are always on the lookout for unique and statement pieces that have a story to tell and reflect their individuality.”

“We are pleased to strengthen our association and announce an all-new collaboration with VBJ, one of India’s premium heritage jewellery brands, to introduce a stunning Platinum Evara Multi Sapphire Collection. At PGI, we are focused on design innovation to ensure that we cater to varied and evolving consumer demands, while also offering unique and standout platinum jewellery pieces for occasion & everyday wear, especially for gifting. This innovative collaboration between PGI and VBJ represents a fusion of innovation and tradition and surely redefines sophistication and elegance when it comes to platinum jewellery.” said Vaishali Banerjee, MD, Platinum Guild International (PGI) – India.

JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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