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PGI – India and VBJ unveil exquisite Platinum Evara’s Multi Sapphire Collection

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This season, Platinum Guild International (PGI) – India strengthens its ongoing association with Vummidi Bangaru Jewellers (VBJ) by presenting a one-of-a-kind statement collection – a stunning Platinum Evara Multi Sapphire Collection.

 Vummidi Bangaru Jewellers, South India’s trusted heirloom jewellery brand with a 124-year-old legacy continues to set new standards in jewellery designs by combining traditional aesthetics with contemporary elements. This collaborative collection with PGI India marks a significant milestone as the first full-fledged collection featuring multi-sapphire stones curated by VBJ and its finest craftsmen.

The Platinum Evara Multi Sapphire Collection is a testament to VBJ’s exquisite craftsmanship and timeless elegance. Comprising of 70 unique pieces, this collection features an array of designs that appeal to both middle-aged and young women. 

What sets this collection apart is the extensive use of multi-coloured sapphires and weighing from 5 to 110 grams, including shades of blue, violet, pink, green, yellow, orange, and white; along with minimal fancy cut diamonds. VBJ has masterfully incorporated both uncut shapes and cabochon types of multi-sapphires, creating a mesmerizing array of platinum jewellery pieces that suit various style preferences.

The Platinum Evara Multi Sapphire Collection boasts a mix of vivid and subtle colours. From organic to geometric forms, it offers a versatile range of styles that are ideal for everyday wear, special occasions as well as for gifting. The product line-up includes a blend of minimalist and sleek designs including pendants, earrings, bracelets, necklaces, and rings, each meticulously crafted to perfection.

Speaking on this collaboration, Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers said, “We are excited to collaborate with PGI to launch the Platinum Evara Multi Sapphire Collection. This collection is a celebration of artistry and creativity, offering discerning customers an unparalleled offering. The introduction of multi-coloured sapphires has definitely added a whole new dimension when it comes to the consumer’s platinum jewellery experience. The collection is sure to resonate with the women of today, who are always on the lookout for unique and statement pieces that have a story to tell and reflect their individuality.”

“We are pleased to strengthen our association and announce an all-new collaboration with VBJ, one of India’s premium heritage jewellery brands, to introduce a stunning Platinum Evara Multi Sapphire Collection. At PGI, we are focused on design innovation to ensure that we cater to varied and evolving consumer demands, while also offering unique and standout platinum jewellery pieces for occasion & everyday wear, especially for gifting. This innovative collaboration between PGI and VBJ represents a fusion of innovation and tradition and surely redefines sophistication and elegance when it comes to platinum jewellery.” said Vaishali Banerjee, MD, Platinum Guild International (PGI) – India.

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JB Insights

CIBIL Score Plays A Key Role In Festive Financing

A Consumer’s CIBIL Score and Report Play A Decisive Role In Determining Loan Eligibility, Interest Rates, and Overall Borrowing Terms During High-Spending Seasons.

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Gold in India is more than just a precious metal; it represents tradition, emotion, and long-term financial security. As major celebrations such as Dhanteras, Diwali, and the upcoming wedding season approach, consumer demand for gold reaches its annual peak.

However, with gold prices rising due to both global macroeconomic pressures and heightened domestic demand, an increasing number of buyers are turning to credit options—specifically gold loans and personal loans—to finance their festive purchases.

​In light of these market dynamics, maintaining awareness of one’s financial profile is critical.

A consumer’s CIBIL Score and Report play a decisive role in determining loan eligibility, interest rates, and overall borrowing terms during high-spending seasons.

​The Mechanics Behind Festive Gold Price Surges

​Gold prices do not move in isolation. The seasonal increase in retail price is driven by a combination of key domestic and international factors:

​Global Economic Uncertainty: International market volatility frequently drives capital into gold as a traditional safe-haven asset.

​Macroeconomic Indicators: Currency fluctuations and persistent inflation impact local procurement costs.

​Domestic Seasonal Demand: Concentrated buying during auspicious cultural dates creates short-term supply-demand imbalances, further driving up retail costs.

​The Strategic Role of Your CIBIL Score in Festive Financing

​When household budgets face pressure during peak shopping periods, credit-based financing offers immediate liquidity. Whether securing an uncollateralized personal loan or a loan against existing gold holdings, financial institutions rely heavily on credit risk assessments.

​The CIBIL Score—a 3-digit numerical summary ranging from 300 to 900—serves as the primary benchmark for creditworthiness:

​Approval Probability: A high CIBIL Score significantly increases the likelihood of quick loan sanctioning.

​Cost of Capital: Lenders offer competitive, lower interest rates to high-scoring applicants, reducing total borrowing costs.

​Flexible Repayment Structure: Favorable credit profiles grant borrowers stronger leverage to negotiate manageable tenure options.

​Best Practices for Smart Festive Borrowing

​To enjoy festive celebrations without compromising long-term financial stability, consumers are advised to adopt responsible borrowing strategies:

​Check Credit Reports Early: Review your CIBIL Report prior to applying for financing to resolve any discrepancies or evaluate your standing.

​Borrow Within Limits: Limit loan amounts strictly to what can be comfortably serviced within monthly household budgets.

​Maintain Timely Repayments: Ensure all equated monthly installments (EMIs) are paid on time to avoid negative marks on your credit profile.

​By pairing festive financial planning with active credit monitoring, consumers can meet their cultural commitments while preserving robust financial health for the future.

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