Jewel Saga unveils its latest masterpiece – the FLORET Collection, a poetic homage to the natural beauty of blooming florals, reimagined through the brand’s signature artistry and craftsmanship. Each piece in this collection is meticulously handcrafted, blending brilliant diamonds, carefully selected gemstones, and intricate French enamel techniques. This fusion of traditional sophistication and contemporary grace makes FLORET a must-have for any jewelry enthusiast.

The FLORET Collection features designs that capture the essence of blooming flowers, from delicate floral motifs to bold statement blossoms. Crafted with a rich palette inspired by nature, each piece is brought to life with vibrant enamel hues, ranging from soft pastels to vivid, captivating tones. The handpicked gemstones, including sapphires, emeralds, rubies, and diamonds, enhance each design, adding an elegant glow that reflects light beautifully.

What sets FLORET apart is its perfect balance of timeless elegance and modern appeal. Whether worn for daily sophistication or special occasions, each creation is a statement of femininity, grace, and the enduring beauty of nature. Jewel Saga’s founders, Abhinav & Sonal Sawansukha, continue to blend heritage craftsmanship with innovative design, ensuring the highest standards of authenticity, excellence, and ethical sourcing in every piece.

Vinsmera Group, founded by the Kambrath brothers—Dinesh, Anil, Manoj, and Krishnan Kambrath—has announced plans to invest Rs 2,000 crore (approximately $233.5 million) over the next two years to establish a gold jewellery retail chain across India and the UAE.

The investment will fund the establishment of 20 jewellery showrooms and production units in key locations in India and the Gulf region. The first phase of the expansion will see exclusive showrooms in cities like Kozhikode, Kochi, Thiruvananthapuram, Chennai, and Bengaluru, along with a state-of-the-art manufacturing facility in Kannur. Additionally, the company will open outlets and production units in Abu Dhabi, Dubai, and Sharjah.

Malayalam film icon Mohanlal has been appointed as the brand ambassador for Vinsmera, which aims to redefine the jewellery retail experience by prioritizing craftsmanship, sustainability, and job creation. Dinesh Kambrath, Co-Founder of Vinsmera, emphasized, “Vinsmera is not just a brand; it is a promise of quality and innovation.”

The venture is expected to create around 2,500 jobs, with a strong focus on women’s participation in the jewellery manufacturing value chain. The company, which already employs over 1,000 people, has a significant female workforce.

The first Vinsmera retail store in Kerala is set to open in Kozhikode by the end of April, with a spacious 10,000-square-foot showroom. This will be followed by the opening of another store on MG Road in Kochi.

Vinsmera Group is also committed to environmental sustainability. Its 50,000-square-foot manufacturing facilities in Sharjah and Kannur follow green best practices, including the use of hydrogen fuel, earning the company global recognition for its eco-friendly approach.

With over three decades of experience, Vinsmera Group designs and exports jewellery for leading brands in India, the Gulf, the United States, and the United Kingdom. Its wholesale units are located in Dubai, Kannur, and Thrissur.

Gargi by P N Gadgil & Sons (PNGS), a leading name in the fashion jewellery industry, has closed the year with a strong performance, inaugurating two new stores in Aurangabad and Indore. These additions bring the total number of exclusive Gargi outlets to 12, marking a major milestone in the brand’s rapid retail growth over the past three years.

Expanding Reach in Emerging Markets
The new stores, located in high-traffic retail destinations—Prozone Mall in Aurangabad and Citadel Mall in Indore—are part of Gargi’s strategy to expand into Tier 2 and Tier 3 cities. This move is aimed at catering to the increasing demand for affordable, high-quality fashion jewellery in smaller urban centers, beyond the metropolitan regions.

A Year of Achievements and Innovation
2024 has proven to be a landmark year for Gargi. The brand expanded its footprint in Delhi with the opening of its Kapil Vihar, Pitampura store, and made further strides in Maharashtra with new outlets in Pimple Saudagar and Aurangabad. These expansions reinforce Gargi’s commitment to making stylish fashion jewellery more accessible to a wider audience.

The brand also launched the Utsaav collection, a festive range perfect for special occasions, and introduced its first-ever Kids Collection, featuring certified sterling silver jewellery designed with both safety and style in mind. These initiatives demonstrate Gargi’s dedication to inclusivity and diversification within the fashion jewellery market.

Aditya Modak, Co-founder of Gargi by PNGS, expressed, “Our growth isn’t just about numbers; it’s about connection. When people from different cities—whether women, men, or children—resonate with our designs, we know we’re on the right track. Aurangabad and Indore are not just new stores; they represent fresh relationships, inspiration, and opportunities for creative expression.”

Financial Growth and Future Goals
Gargi by PNGS has also achieved impressive financial milestones, surpassing a market capitalization of Rs. 1,500 crore, with plans to reach Rs. 100 crore in revenue by March 2025. The brand’s franchise-driven model has played a key role in this success, empowering local entrepreneurs while expanding the PNGS legacy. With PNGS boasting an annual turnover of over Rs. 8,500 crore, Gargi’s journey is marked by a blend of heritage and innovation.

Looking to the future, Gargi aims to continue its expansion across India, capitalizing on shifting consumer preferences and forging deeper connections with jewellery enthusiasts of all ages.