National News
Palmonas Expands Retail Presence with New Store in Pune
Show featured 350+exhibitors across 800 stalls; 15000+ visitors attended the show
Palmonas, India’s first demi-fine jewellery brand co-owned by Bollywood actress Shraddha Kapoor, has further solidified its presence in the Indian retail market with the opening of a new store in Pune. This new location, the brand’s fifth store, comes in response to the growing demand for accessible luxury jewellery.
The 415-square-foot store is situated in Tribeca Highstreet, a prime shopping destination in Pune. It showcases a curated selection of elegant, affordable jewellery designed specifically for the modern woman. This expansion highlights Palmonas’ dedication to making demi-fine jewellery accessible across the country.
Founded in 2022 by Pallavi Mohadikar and Amol Patwari, Palmonas has quickly gained popularity in the jewellery market. With an impressive 200% year-on-year growth, the brand is poised for continued expansion to maintain its upward trajectory.
With this new store opening, Palmonas reaffirms its commitment to blending style, craftsmanship, and affordability, cementing its position as a key player in India’s evolving jewellery landscape.
Girish Kamble, Regional CEO of Tribeca, expressed excitement about the new addition, noting, “Tribeca Highstreet is Pune’s largest high street, offering a unique and diverse retail experience. The addition of Palmonas to our already impressive portfolio, which includes brands like Bluestone, CaratLane, Orazza, Mia by Tanishq, and Giva, will enrich our jewellery offerings for our discerning customers.”
Kamble also spoke about the mall’s growth, stating, “We’ve seen remarkable leasing momentum, and we envision Tribeca Highstreet as a unified hub that offers everything from luxury fashion and fine dining to the largest gaming arcade in the region.”
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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